Luxury brand management: a world of privilege
"Luxury Brand Management: A World of Privilege is the first comprehensive book on luxury brand management. Written by two renowned insiders, the authors provide a broad definition of luxury and examine more than 450 internationally known brands from a spectrum of industries. The book reconciles...
Gespeichert in:
| Hauptverfasser: | , |
|---|---|
| Format: | Buch |
| Sprache: | English |
| Veröffentlicht: |
Singapore
John Wiley & Sons (Asia)
2008
|
| Schlagworte: | |
| Online-Zugang: | Inhaltsverzeichnis |
| Zusammenfassung: | "Luxury Brand Management: A World of Privilege is the first comprehensive book on luxury brand management. Written by two renowned insiders, the authors provide a broad definition of luxury and examine more than 450 internationally known brands from a spectrum of industries. The book reconciles management, marketing and creation with real-life examples and management tools that the authors have successfully used in their professional careers."--BOOK JACKET. |
| Beschreibung: | Literaturangaben |
| Beschreibung: | XIV, 423 S. graph. Darst. |
| ISBN: | 9780470823262 0470823267 |
Internformat
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| 500 | |a Literaturangaben | ||
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Datensatz im Suchindex
| _version_ | 1804137519624749056 |
|---|---|
| adam_text | CONTENTS
Introduction vii
Chapter 1 Specificities of the luxury industry 1
Chapter 2 Major luxury sectors 33
Chapter 3 The power of the luxury brand 81
Chapter 4 Brand lifecycle 117
Chapter 5 The luxury client 149
Chapter 6 Brand identity 177
Chapter 7 Managing creation 233
Chapter 8 Communication 265
Chapter 9 International distribution 295
Chapter 10 Retailing 321
Chapter 11 Logistics and licensing 353
Chapter 12 The brand audit 373
Index 411
|
| adam_txt |
CONTENTS
Introduction vii
Chapter 1 Specificities of the luxury industry 1
Chapter 2 Major luxury sectors 33
Chapter 3 The power of the luxury brand 81
Chapter 4 Brand lifecycle 117
Chapter 5 The luxury client 149
Chapter 6 Brand identity 177
Chapter 7 Managing creation 233
Chapter 8 Communication 265
Chapter 9 International distribution 295
Chapter 10 Retailing 321
Chapter 11 Logistics and licensing 353
Chapter 12 The brand audit 373
Index 411 |
| any_adam_object | 1 |
| any_adam_object_boolean | 1 |
| author | Chevalier, Michael Mazzalovo, Gerald |
| author_facet | Chevalier, Michael Mazzalovo, Gerald |
| author_role | aut aut |
| author_sort | Chevalier, Michael |
| author_variant | m c mc g m gm |
| building | Verbundindex |
| bvnumber | BV023228258 |
| callnumber-first | H - Social Science |
| callnumber-label | HD69 |
| callnumber-raw | HD69.B7 |
| callnumber-search | HD69.B7 |
| callnumber-sort | HD 269 B7 |
| callnumber-subject | HD - Industries, Land Use, Labor |
| classification_rvk | QP 624 |
| ctrlnum | (OCoLC)179841006 (DE-599)BVBBV023228258 |
| dewey-full | 658.827 |
| dewey-hundreds | 600 - Technology (Applied sciences) |
| dewey-ones | 658 - General management |
| dewey-raw | 658.827 |
| dewey-search | 658.827 |
| dewey-sort | 3658.827 |
| dewey-tens | 650 - Management and auxiliary services |
| discipline | Wirtschaftswissenschaften |
| discipline_str_mv | Wirtschaftswissenschaften |
| format | Book |
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| illustrated | Illustrated |
| index_date | 2024-07-02T20:18:57Z |
| indexdate | 2024-07-09T21:13:35Z |
| institution | BVB |
| isbn | 9780470823262 0470823267 |
| language | English |
| oai_aleph_id | oai:aleph.bib-bvb.de:BVB01-016414020 |
| oclc_num | 179841006 |
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| physical | XIV, 423 S. graph. Darst. |
| publishDate | 2008 |
| publishDateSearch | 2008 |
| publishDateSort | 2008 |
| publisher | John Wiley & Sons (Asia) |
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| spelling | Chevalier, Michael Verfasser aut Luxury brand management a world of privilege Michel Chevalier ; Gerald Mazzalovo Singapore John Wiley & Sons (Asia) 2008 XIV, 423 S. graph. Darst. txt rdacontent n rdamedia nc rdacarrier Literaturangaben "Luxury Brand Management: A World of Privilege is the first comprehensive book on luxury brand management. Written by two renowned insiders, the authors provide a broad definition of luxury and examine more than 450 internationally known brands from a spectrum of industries. The book reconciles management, marketing and creation with real-life examples and management tools that the authors have successfully used in their professional careers."--BOOK JACKET. Brand name products / Management Branding (Marketing) Luxuries / Marketing Brand name products Management Luxuries Marketing Markenpolitik (DE-588)4144679-3 gnd rswk-swf Management (DE-588)4037278-9 gnd rswk-swf Markenartikel (DE-588)4037584-5 gnd rswk-swf Luxusware (DE-588)4192135-5 gnd rswk-swf Marketingmanagement (DE-588)4168907-0 gnd rswk-swf Luxusgut (DE-588)4192138-0 gnd rswk-swf Luxusgut (DE-588)4192138-0 s Markenartikel (DE-588)4037584-5 s Management (DE-588)4037278-9 s DE-604 Luxusware (DE-588)4192135-5 s Markenpolitik (DE-588)4144679-3 s Marketingmanagement (DE-588)4168907-0 s DE-188 Mazzalovo, Gerald Verfasser aut HBZ Datenaustausch application/pdf http://bvbr.bib-bvb.de:8991/F?func=service&doc_library=BVB01&local_base=BVB01&doc_number=016414020&sequence=000002&line_number=0001&func_code=DB_RECORDS&service_type=MEDIA Inhaltsverzeichnis |
| spellingShingle | Chevalier, Michael Mazzalovo, Gerald Luxury brand management a world of privilege Brand name products / Management Branding (Marketing) Luxuries / Marketing Brand name products Management Luxuries Marketing Markenpolitik (DE-588)4144679-3 gnd Management (DE-588)4037278-9 gnd Markenartikel (DE-588)4037584-5 gnd Luxusware (DE-588)4192135-5 gnd Marketingmanagement (DE-588)4168907-0 gnd Luxusgut (DE-588)4192138-0 gnd |
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| title | Luxury brand management a world of privilege |
| title_auth | Luxury brand management a world of privilege |
| title_exact_search | Luxury brand management a world of privilege |
| title_exact_search_txtP | Luxury brand management a world of privilege |
| title_full | Luxury brand management a world of privilege Michel Chevalier ; Gerald Mazzalovo |
| title_fullStr | Luxury brand management a world of privilege Michel Chevalier ; Gerald Mazzalovo |
| title_full_unstemmed | Luxury brand management a world of privilege Michel Chevalier ; Gerald Mazzalovo |
| title_short | Luxury brand management |
| title_sort | luxury brand management a world of privilege |
| title_sub | a world of privilege |
| topic | Brand name products / Management Branding (Marketing) Luxuries / Marketing Brand name products Management Luxuries Marketing Markenpolitik (DE-588)4144679-3 gnd Management (DE-588)4037278-9 gnd Markenartikel (DE-588)4037584-5 gnd Luxusware (DE-588)4192135-5 gnd Marketingmanagement (DE-588)4168907-0 gnd Luxusgut (DE-588)4192138-0 gnd |
| topic_facet | Brand name products / Management Branding (Marketing) Luxuries / Marketing Brand name products Management Luxuries Marketing Markenpolitik Management Markenartikel Luxusware Marketingmanagement Luxusgut |
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