Advertising self-regulation in Europe: an analysis of self-regulatory systems and codes of advertising practice
"Commonly known as the Blue Book, Advertising self-regulation in Europe is the definitive guide to the self-regulatory and legislative rules governing advertising in Europe and beyond today. Fully updated and expanded for 2005, the fourth edition of the Blue Book provides an excellent overview...
Gespeichert in:
| Format: | Buch |
|---|---|
| Sprache: | English |
| Veröffentlicht: |
Brussels
European Advertising Standards Alliance
2007
|
| Ausgabe: | 5th ed. |
| Schlagworte: | |
| Zusammenfassung: | "Commonly known as the Blue Book, Advertising self-regulation in Europe is the definitive guide to the self-regulatory and legislative rules governing advertising in Europe and beyond today. Fully updated and expanded for 2005, the fourth edition of the Blue Book provides an excellent overview of self-regulation in the European context. Key features include:Detailed country analyses, outlining statutory and self-regulatory structures as well as an overview of the SRO's composition and main activities; Comprehensive tables offering a useful comparison of SRO functions and code rules; In-depth analysis of the key issues in advertising standards today, including advertising of food and alcoholic beverages, and advertising to children"--Publisher. |
| Beschreibung: | The Blue book |
| Beschreibung: | 168 S. |
Internformat
MARC
| LEADER | 00000nam a2200000 c 4500 | ||
|---|---|---|---|
| 001 | BV023220918 | ||
| 003 | DE-604 | ||
| 005 | 20180208 | ||
| 007 | t | ||
| 008 | 080318s2007 |||| 00||| eng d | ||
| 035 | |a (OCoLC)166313494 | ||
| 035 | |a (DE-599)BVBBV023220918 | ||
| 040 | |a DE-604 |b ger |e rakwb | ||
| 041 | 0 | |a eng | |
| 049 | |a DE-M382 |a DE-20 | ||
| 082 | 0 | |a 659.102184 |2 22 | |
| 084 | |a PU 1548 |0 (DE-625)139928: |2 rvk | ||
| 245 | 1 | 0 | |a Advertising self-regulation in Europe |b an analysis of self-regulatory systems and codes of advertising practice |
| 250 | |a 5th ed. | ||
| 264 | 1 | |a Brussels |b European Advertising Standards Alliance |c 2007 | |
| 300 | |a 168 S. | ||
| 336 | |b txt |2 rdacontent | ||
| 337 | |b n |2 rdamedia | ||
| 338 | |b nc |2 rdacarrier | ||
| 500 | |a The Blue book | ||
| 520 | 3 | |a "Commonly known as the Blue Book, Advertising self-regulation in Europe is the definitive guide to the self-regulatory and legislative rules governing advertising in Europe and beyond today. Fully updated and expanded for 2005, the fourth edition of the Blue Book provides an excellent overview of self-regulation in the European context. Key features include:Detailed country analyses, outlining statutory and self-regulatory structures as well as an overview of the SRO's composition and main activities; Comprehensive tables offering a useful comparison of SRO functions and code rules; In-depth analysis of the key issues in advertising standards today, including advertising of food and alcoholic beverages, and advertising to children"--Publisher. | |
| 650 | 4 | |a Advertising / Europe / Self-regulation | |
| 650 | 4 | |a Advertising |z Europe |x Self-regulation | |
| 650 | 0 | 7 | |a Werbung |0 (DE-588)4065541-6 |2 gnd |9 rswk-swf |
| 650 | 0 | 7 | |a Freiwillige Selbstkontrolle |0 (DE-588)4379234-0 |2 gnd |9 rswk-swf |
| 651 | 4 | |a Europa | |
| 651 | 7 | |a Europa |0 (DE-588)4015701-5 |2 gnd |9 rswk-swf | |
| 689 | 0 | 0 | |a Europa |0 (DE-588)4015701-5 |D g |
| 689 | 0 | 1 | |a Freiwillige Selbstkontrolle |0 (DE-588)4379234-0 |D s |
| 689 | 0 | 2 | |a Werbung |0 (DE-588)4065541-6 |D s |
| 689 | 0 | |5 DE-604 | |
| 999 | |a oai:aleph.bib-bvb.de:BVB01-016406843 | ||
Datensatz im Suchindex
| _version_ | 1804137508255039488 |
|---|---|
| adam_txt | |
| any_adam_object | |
| any_adam_object_boolean | |
| building | Verbundindex |
| bvnumber | BV023220918 |
| classification_rvk | PU 1548 |
| ctrlnum | (OCoLC)166313494 (DE-599)BVBBV023220918 |
| dewey-full | 659.102184 |
| dewey-hundreds | 600 - Technology (Applied sciences) |
| dewey-ones | 659 - Advertising and public relations |
| dewey-raw | 659.102184 |
| dewey-search | 659.102184 |
| dewey-sort | 3659.102184 |
| dewey-tens | 650 - Management and auxiliary services |
| discipline | Rechtswissenschaft Wirtschaftswissenschaften |
| discipline_str_mv | Rechtswissenschaft Wirtschaftswissenschaften |
| edition | 5th ed. |
| format | Book |
| fullrecord | <?xml version="1.0" encoding="UTF-8"?><collection xmlns="http://www.loc.gov/MARC21/slim"><record><leader>02095nam a2200409 c 4500</leader><controlfield tag="001">BV023220918</controlfield><controlfield tag="003">DE-604</controlfield><controlfield tag="005">20180208 </controlfield><controlfield tag="007">t</controlfield><controlfield tag="008">080318s2007 |||| 00||| eng d</controlfield><datafield tag="035" ind1=" " ind2=" "><subfield code="a">(OCoLC)166313494</subfield></datafield><datafield tag="035" ind1=" " ind2=" "><subfield code="a">(DE-599)BVBBV023220918</subfield></datafield><datafield tag="040" ind1=" " ind2=" "><subfield code="a">DE-604</subfield><subfield code="b">ger</subfield><subfield code="e">rakwb</subfield></datafield><datafield tag="041" ind1="0" ind2=" "><subfield code="a">eng</subfield></datafield><datafield tag="049" ind1=" " ind2=" "><subfield code="a">DE-M382</subfield><subfield code="a">DE-20</subfield></datafield><datafield tag="082" ind1="0" ind2=" "><subfield code="a">659.102184</subfield><subfield code="2">22</subfield></datafield><datafield tag="084" ind1=" " ind2=" "><subfield code="a">PU 1548</subfield><subfield code="0">(DE-625)139928:</subfield><subfield code="2">rvk</subfield></datafield><datafield tag="245" ind1="1" ind2="0"><subfield code="a">Advertising self-regulation in Europe</subfield><subfield code="b">an analysis of self-regulatory systems and codes of advertising practice</subfield></datafield><datafield tag="250" ind1=" " ind2=" "><subfield code="a">5th ed.</subfield></datafield><datafield tag="264" ind1=" " ind2="1"><subfield code="a">Brussels</subfield><subfield code="b">European Advertising Standards Alliance</subfield><subfield code="c">2007</subfield></datafield><datafield tag="300" ind1=" " ind2=" "><subfield code="a">168 S.</subfield></datafield><datafield tag="336" ind1=" " ind2=" "><subfield code="b">txt</subfield><subfield code="2">rdacontent</subfield></datafield><datafield tag="337" ind1=" " ind2=" "><subfield code="b">n</subfield><subfield code="2">rdamedia</subfield></datafield><datafield tag="338" ind1=" " ind2=" "><subfield code="b">nc</subfield><subfield code="2">rdacarrier</subfield></datafield><datafield tag="500" ind1=" " ind2=" "><subfield code="a">The Blue book</subfield></datafield><datafield tag="520" ind1="3" ind2=" "><subfield code="a">"Commonly known as the Blue Book, Advertising self-regulation in Europe is the definitive guide to the self-regulatory and legislative rules governing advertising in Europe and beyond today. Fully updated and expanded for 2005, the fourth edition of the Blue Book provides an excellent overview of self-regulation in the European context. Key features include:Detailed country analyses, outlining statutory and self-regulatory structures as well as an overview of the SRO's composition and main activities; Comprehensive tables offering a useful comparison of SRO functions and code rules; In-depth analysis of the key issues in advertising standards today, including advertising of food and alcoholic beverages, and advertising to children"--Publisher.</subfield></datafield><datafield tag="650" ind1=" " ind2="4"><subfield code="a">Advertising / Europe / Self-regulation</subfield></datafield><datafield tag="650" ind1=" " ind2="4"><subfield code="a">Advertising</subfield><subfield code="z">Europe</subfield><subfield code="x">Self-regulation</subfield></datafield><datafield tag="650" ind1="0" ind2="7"><subfield code="a">Werbung</subfield><subfield code="0">(DE-588)4065541-6</subfield><subfield code="2">gnd</subfield><subfield code="9">rswk-swf</subfield></datafield><datafield tag="650" ind1="0" ind2="7"><subfield code="a">Freiwillige Selbstkontrolle</subfield><subfield code="0">(DE-588)4379234-0</subfield><subfield code="2">gnd</subfield><subfield code="9">rswk-swf</subfield></datafield><datafield tag="651" ind1=" " ind2="4"><subfield code="a">Europa</subfield></datafield><datafield tag="651" ind1=" " ind2="7"><subfield code="a">Europa</subfield><subfield code="0">(DE-588)4015701-5</subfield><subfield code="2">gnd</subfield><subfield code="9">rswk-swf</subfield></datafield><datafield tag="689" ind1="0" ind2="0"><subfield code="a">Europa</subfield><subfield code="0">(DE-588)4015701-5</subfield><subfield code="D">g</subfield></datafield><datafield tag="689" ind1="0" ind2="1"><subfield code="a">Freiwillige Selbstkontrolle</subfield><subfield code="0">(DE-588)4379234-0</subfield><subfield code="D">s</subfield></datafield><datafield tag="689" ind1="0" ind2="2"><subfield code="a">Werbung</subfield><subfield code="0">(DE-588)4065541-6</subfield><subfield code="D">s</subfield></datafield><datafield tag="689" ind1="0" ind2=" "><subfield code="5">DE-604</subfield></datafield><datafield tag="999" ind1=" " ind2=" "><subfield code="a">oai:aleph.bib-bvb.de:BVB01-016406843</subfield></datafield></record></collection> |
| geographic | Europa Europa (DE-588)4015701-5 gnd |
| geographic_facet | Europa |
| id | DE-604.BV023220918 |
| illustrated | Not Illustrated |
| index_date | 2024-07-02T20:16:03Z |
| indexdate | 2024-07-09T21:13:24Z |
| institution | BVB |
| language | English |
| oai_aleph_id | oai:aleph.bib-bvb.de:BVB01-016406843 |
| oclc_num | 166313494 |
| open_access_boolean | |
| owner | DE-M382 DE-20 |
| owner_facet | DE-M382 DE-20 |
| physical | 168 S. |
| publishDate | 2007 |
| publishDateSearch | 2007 |
| publishDateSort | 2007 |
| publisher | European Advertising Standards Alliance |
| record_format | marc |
| spelling | Advertising self-regulation in Europe an analysis of self-regulatory systems and codes of advertising practice 5th ed. Brussels European Advertising Standards Alliance 2007 168 S. txt rdacontent n rdamedia nc rdacarrier The Blue book "Commonly known as the Blue Book, Advertising self-regulation in Europe is the definitive guide to the self-regulatory and legislative rules governing advertising in Europe and beyond today. Fully updated and expanded for 2005, the fourth edition of the Blue Book provides an excellent overview of self-regulation in the European context. Key features include:Detailed country analyses, outlining statutory and self-regulatory structures as well as an overview of the SRO's composition and main activities; Comprehensive tables offering a useful comparison of SRO functions and code rules; In-depth analysis of the key issues in advertising standards today, including advertising of food and alcoholic beverages, and advertising to children"--Publisher. Advertising / Europe / Self-regulation Advertising Europe Self-regulation Werbung (DE-588)4065541-6 gnd rswk-swf Freiwillige Selbstkontrolle (DE-588)4379234-0 gnd rswk-swf Europa Europa (DE-588)4015701-5 gnd rswk-swf Europa (DE-588)4015701-5 g Freiwillige Selbstkontrolle (DE-588)4379234-0 s Werbung (DE-588)4065541-6 s DE-604 |
| spellingShingle | Advertising self-regulation in Europe an analysis of self-regulatory systems and codes of advertising practice Advertising / Europe / Self-regulation Advertising Europe Self-regulation Werbung (DE-588)4065541-6 gnd Freiwillige Selbstkontrolle (DE-588)4379234-0 gnd |
| subject_GND | (DE-588)4065541-6 (DE-588)4379234-0 (DE-588)4015701-5 |
| title | Advertising self-regulation in Europe an analysis of self-regulatory systems and codes of advertising practice |
| title_auth | Advertising self-regulation in Europe an analysis of self-regulatory systems and codes of advertising practice |
| title_exact_search | Advertising self-regulation in Europe an analysis of self-regulatory systems and codes of advertising practice |
| title_exact_search_txtP | Advertising self-regulation in Europe an analysis of self-regulatory systems and codes of advertising practice |
| title_full | Advertising self-regulation in Europe an analysis of self-regulatory systems and codes of advertising practice |
| title_fullStr | Advertising self-regulation in Europe an analysis of self-regulatory systems and codes of advertising practice |
| title_full_unstemmed | Advertising self-regulation in Europe an analysis of self-regulatory systems and codes of advertising practice |
| title_short | Advertising self-regulation in Europe |
| title_sort | advertising self regulation in europe an analysis of self regulatory systems and codes of advertising practice |
| title_sub | an analysis of self-regulatory systems and codes of advertising practice |
| topic | Advertising / Europe / Self-regulation Advertising Europe Self-regulation Werbung (DE-588)4065541-6 gnd Freiwillige Selbstkontrolle (DE-588)4379234-0 gnd |
| topic_facet | Advertising / Europe / Self-regulation Advertising Europe Self-regulation Werbung Freiwillige Selbstkontrolle Europa |