Managing corporate brands: a new approach to corporate communication
Gespeichert in:
| 1. Verfasser: | |
|---|---|
| Format: | Abschlussarbeit Elektronisch E-Book |
| Sprache: | English |
| Veröffentlicht: |
Wiesbaden
Dt. Univ.-Verl.
2007
|
| Ausgabe: | 1. Aufl. |
| Schriftenreihe: | Gabler-Edition Wissenschaft
|
| Schlagworte: | |
| Online-Zugang: | BTU01 FHM01 FHR01 FNU01 UBG01 UBR01 UBT01 UBY01 UEI03 UPA01 Volltext |
| Beschreibung: | 1 Online-Ressource |
| ISBN: | 9783835095991 |
| DOI: | 10.1007/978-3-8350-9599-1 |
Internformat
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Datensatz im Suchindex
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| adam_txt | |
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| author | Ormeño, Marcos O. |
| author_GND | (DE-588)133262804 |
| author_facet | Ormeño, Marcos O. |
| author_role | aut |
| author_sort | Ormeño, Marcos O. |
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| discipline | Wirtschaftswissenschaften |
| discipline_str_mv | Wirtschaftswissenschaften |
| doi_str_mv | 10.1007/978-3-8350-9599-1 |
| edition | 1. Aufl. |
| format | Thesis Electronic eBook |
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| illustrated | Not Illustrated |
| index_date | 2024-07-02T20:12:59Z |
| indexdate | 2024-07-09T21:13:13Z |
| institution | BVB |
| isbn | 9783835095991 |
| language | English |
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| spelling | Ormeño, Marcos O. Verfasser (DE-588)133262804 aut Managing corporate brands a new approach to corporate communication Marcos Ormeño 1. Aufl. Wiesbaden Dt. Univ.-Verl. 2007 1 Online-Ressource txt rdacontent c rdamedia cr rdacarrier Gabler-Edition Wissenschaft Dissertation Universität Tübingen 2007 Markenpolitik (DE-588)4144679-3 gnd rswk-swf (DE-588)4113937-9 Hochschulschrift gnd-content Markenpolitik (DE-588)4144679-3 s DE-604 Erscheint auch als Druck-Ausgabe, Paperback 3-8350-0781-5 Erscheint auch als Druck-Ausgabe, Paperback 978-3-8350-0781-9 https://doi.org/10.1007/978-3-8350-9599-1 Verlag Volltext |
| spellingShingle | Ormeño, Marcos O. Managing corporate brands a new approach to corporate communication Markenpolitik (DE-588)4144679-3 gnd |
| subject_GND | (DE-588)4144679-3 (DE-588)4113937-9 |
| title | Managing corporate brands a new approach to corporate communication |
| title_auth | Managing corporate brands a new approach to corporate communication |
| title_exact_search | Managing corporate brands a new approach to corporate communication |
| title_exact_search_txtP | Managing corporate brands a new approach to corporate communication |
| title_full | Managing corporate brands a new approach to corporate communication Marcos Ormeño |
| title_fullStr | Managing corporate brands a new approach to corporate communication Marcos Ormeño |
| title_full_unstemmed | Managing corporate brands a new approach to corporate communication Marcos Ormeño |
| title_short | Managing corporate brands |
| title_sort | managing corporate brands a new approach to corporate communication |
| title_sub | a new approach to corporate communication |
| topic | Markenpolitik (DE-588)4144679-3 gnd |
| topic_facet | Markenpolitik Hochschulschrift |
| url | https://doi.org/10.1007/978-3-8350-9599-1 |
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