The problem of political marketing:
Saved in:
| Main Author: | |
|---|---|
| Format: | Book |
| Language: | English |
| Published: |
New York [u.a.]
Continuum
2008
|
| Subjects: | |
| Online Access: | Inhaltsverzeichnis |
| Item Description: | Includes bibliographical references and index Introduction -- Political marketing : literature and practice and rational choice theory -- Implementing marketing in politics -- Ideology -- The language of political marketing -- Marketing and malaise -- Conclusion: political marketing - a challenge to -- Democracy -- Bibliography |
| Physical Description: | 147 S. |
| ISBN: | 9780826428561 0826428568 |
Staff View
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| 650 | 4 | |a Campaign management | |
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Record in the Search Index
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|---|---|
| adam_text | Titel: The problem of political marketing
Autor: Savigny, Heather
Jahr: 2008
Contents
Acknowledgements ix
Introduction 1
1. Political Marketing: Literature and Practice 8
2. ... And Rational Choice Theory 29
3. Implementing Marketing in Politics 46
4. Ideology 64
5. The Language of Political Marketing 79
6. Marketing and Malaise 96
Conclusion: Political Marketing—a challenge to cemocracy 116
Bibliography 121
Index 143
|
| adam_txt |
Titel: The problem of political marketing
Autor: Savigny, Heather
Jahr: 2008
Contents
Acknowledgements ix
Introduction 1
1. Political Marketing: Literature and Practice 8
2. . And Rational Choice Theory 29
3. Implementing Marketing in Politics 46
4. Ideology 64
5. The Language of Political Marketing 79
6. Marketing and Malaise 96
Conclusion: Political Marketing—a challenge to cemocracy 116
Bibliography 121
Index 143 |
| any_adam_object | 1 |
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| building | Verbundindex |
| bvnumber | BV023210821 |
| callnumber-first | J - Political Science |
| callnumber-label | JF2112 |
| callnumber-raw | JF2112.C3 |
| callnumber-search | JF2112.C3 |
| callnumber-sort | JF 42112 C3 |
| callnumber-subject | JF - Public Administration |
| classification_rvk | AP 17340 MF 1000 MF 4700 |
| ctrlnum | (OCoLC)176861142 (DE-599)BVBBV023210821 |
| dewey-full | 324.7/3 |
| dewey-hundreds | 300 - Social sciences |
| dewey-ones | 324 - The political process |
| dewey-raw | 324.7/3 |
| dewey-search | 324.7/3 |
| dewey-sort | 3324.7 13 |
| dewey-tens | 320 - Political science (Politics and government) |
| discipline | Allgemeines Politologie |
| discipline_str_mv | Allgemeines Politologie |
| format | Book |
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| index_date | 2024-07-02T20:11:58Z |
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| institution | BVB |
| isbn | 9780826428561 0826428568 |
| language | English |
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| spelling | Savigny, Heather Verfasser aut The problem of political marketing Heather Savigny New York [u.a.] Continuum 2008 147 S. txt rdacontent n rdamedia nc rdacarrier Includes bibliographical references and index Introduction -- Political marketing : literature and practice and rational choice theory -- Implementing marketing in politics -- Ideology -- The language of political marketing -- Marketing and malaise -- Conclusion: political marketing - a challenge to -- Democracy -- Bibliography Campaign management Marketing / Political aspects Politik Marketing Political aspects Politik (DE-588)4046514-7 gnd rswk-swf Wahlkampf (DE-588)4064292-6 gnd rswk-swf Marketing (DE-588)4037589-4 gnd rswk-swf Wahlkampf (DE-588)4064292-6 s Marketing (DE-588)4037589-4 s Politik (DE-588)4046514-7 s DE-604 HBZ Datenaustausch application/pdf http://bvbr.bib-bvb.de:8991/F?func=service&doc_library=BVB01&local_base=BVB01&doc_number=016396882&sequence=000002&line_number=0001&func_code=DB_RECORDS&service_type=MEDIA Inhaltsverzeichnis |
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| title | The problem of political marketing |
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| title_full | The problem of political marketing Heather Savigny |
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