Global brand integrity management: how to protect your product in today's competitive environment
Saved in:
| Main Authors: | , |
|---|---|
| Format: | Book |
| Language: | English |
| Published: |
New York
McGraw-Hill
2007
|
| Subjects: | |
| Online Access: | Table of contents only Publisher description Contributor biographical information Inhaltsverzeichnis |
| Physical Description: | XV, 309 S. |
| ISBN: | 0071494448 9780071494441 |
Staff View
MARC
| LEADER | 00000nam a2200000zc 4500 | ||
|---|---|---|---|
| 001 | BV023185263 | ||
| 003 | DE-604 | ||
| 005 | 20080610 | ||
| 007 | t | ||
| 008 | 080226s2007 xxu |||| 00||| eng d | ||
| 010 | |a 2007009029 | ||
| 020 | |a 0071494448 |9 0-07-149444-8 | ||
| 020 | |a 9780071494441 |9 978-0-07-149444-1 | ||
| 035 | |a (DE-599)BVBBV023185263 | ||
| 040 | |a DE-604 |b ger |e aacr | ||
| 041 | 0 | |a eng | |
| 044 | |a xxu |c US | ||
| 049 | |a DE-M382 | ||
| 050 | 0 | |a HD69.B7 | |
| 082 | 0 | |a 658.8/27 | |
| 100 | 1 | |a Post, Richard S. |e Verfasser |4 aut | |
| 245 | 1 | 0 | |a Global brand integrity management |b how to protect your product in today's competitive environment |c Richard S. Post and Penelope N. Post |
| 264 | 1 | |a New York |b McGraw-Hill |c 2007 | |
| 300 | |a XV, 309 S. | ||
| 336 | |b txt |2 rdacontent | ||
| 337 | |b n |2 rdamedia | ||
| 338 | |b nc |2 rdacarrier | ||
| 650 | 4 | |a Brand name products | |
| 650 | 4 | |a Trademark infringement |x Prevention | |
| 650 | 4 | |a Product counterfeiting |x Prevention | |
| 650 | 4 | |a Product management | |
| 700 | 1 | |a Post, Penelope N. |e Verfasser |4 aut | |
| 856 | 4 | |u http://www.loc.gov/catdir/toc/ecip0712/2007009029.html |3 Table of contents only | |
| 856 | 4 | |u http://www.loc.gov/catdir/enhancements/fy0714/2007009029-d.html |3 Publisher description | |
| 856 | 4 | |u http://www.loc.gov/catdir/enhancements/fy0806/2007009029-b.html |3 Contributor biographical information | |
| 856 | 4 | 2 | |m LoC Fremddatenuebernahme |q application/pdf |u http://bvbr.bib-bvb.de:8991/F?func=service&doc_library=BVB01&local_base=BVB01&doc_number=016371731&sequence=000005&line_number=0001&func_code=DB_RECORDS&service_type=MEDIA |3 Inhaltsverzeichnis |
| 999 | |a oai:aleph.bib-bvb.de:BVB01-016371731 | ||
Record in the Search Index
| _version_ | 1804137454409613312 |
|---|---|
| adam_text | GLOBAL BRAND INTEGRITY MANAGEMENT / POST, RICHARD S. : 2007 TABLE
OF CONTENTS / INHALTSVERZEICHNIS PREFACE INTRODUCTION RETHINKING THE
BUSINESS MODEL WITH BRAND INTEGRITY AN ORGANIZING CONCEPT BRAND
INTEGRITY IS MORE THAN LEGAL PROTECTION IF A PRODUCT IS VALUABLE,
SOMEBODY WILL TRY TO TAKE YOUR PROFITS IF YOU DO NOT PROTECT YOUR
PRODUCTS, NOBODY WILL DO IT FOR YOU IF YOU WAIT UNTIL YOUR PRODUCTS ARE
ATTACKED, YOU WILL LOSE PROTECT YOUR PRODUCTS AND THE BAD GUYS WILL
ATTACK YOUR COMPETITION YOUR OWN PRODUCTS ARE OFTEN YOUR LARGEST
COMPETITORS FOR PROFITS MONITOR THE MARKETPLACE TO LOWER RISKS AND
INCREASE PROFITS BRAND INTEGRITY AS A BASIC MANAGEMENT TOOL SETTING UP
AND MANAGING A BRAND INTEGRITY PROGRAM QUESTIONS THE CEO SHOULD ASK
ABOUT BI METRICS. DIESES SCHRIFTSTUECK WURDE MASCHINELL ERZEUGT.
|
| adam_txt |
GLOBAL BRAND INTEGRITY MANAGEMENT / POST, RICHARD S. : 2007 TABLE
OF CONTENTS / INHALTSVERZEICHNIS PREFACE INTRODUCTION RETHINKING THE
BUSINESS MODEL WITH BRAND INTEGRITY AN ORGANIZING CONCEPT BRAND
INTEGRITY IS MORE THAN LEGAL PROTECTION IF A PRODUCT IS VALUABLE,
SOMEBODY WILL TRY TO TAKE YOUR PROFITS IF YOU DO NOT PROTECT YOUR
PRODUCTS, NOBODY WILL DO IT FOR YOU IF YOU WAIT UNTIL YOUR PRODUCTS ARE
ATTACKED, YOU WILL LOSE PROTECT YOUR PRODUCTS AND THE BAD GUYS WILL
ATTACK YOUR COMPETITION YOUR OWN PRODUCTS ARE OFTEN YOUR LARGEST
COMPETITORS FOR PROFITS MONITOR THE MARKETPLACE TO LOWER RISKS AND
INCREASE PROFITS BRAND INTEGRITY AS A BASIC MANAGEMENT TOOL SETTING UP
AND MANAGING A BRAND INTEGRITY PROGRAM QUESTIONS THE CEO SHOULD ASK
ABOUT BI METRICS. DIESES SCHRIFTSTUECK WURDE MASCHINELL ERZEUGT. |
| any_adam_object | 1 |
| any_adam_object_boolean | 1 |
| author | Post, Richard S. Post, Penelope N. |
| author_facet | Post, Richard S. Post, Penelope N. |
| author_role | aut aut |
| author_sort | Post, Richard S. |
| author_variant | r s p rs rsp p n p pn pnp |
| building | Verbundindex |
| bvnumber | BV023185263 |
| callnumber-first | H - Social Science |
| callnumber-label | HD69 |
| callnumber-raw | HD69.B7 |
| callnumber-search | HD69.B7 |
| callnumber-sort | HD 269 B7 |
| callnumber-subject | HD - Industries, Land Use, Labor |
| ctrlnum | (DE-599)BVBBV023185263 |
| dewey-full | 658.8/27 |
| dewey-hundreds | 600 - Technology (Applied sciences) |
| dewey-ones | 658 - General management |
| dewey-raw | 658.8/27 |
| dewey-search | 658.8/27 |
| dewey-sort | 3658.8 227 |
| dewey-tens | 650 - Management and auxiliary services |
| discipline | Wirtschaftswissenschaften |
| discipline_str_mv | Wirtschaftswissenschaften |
| format | Book |
| fullrecord | <?xml version="1.0" encoding="UTF-8"?><collection xmlns="http://www.loc.gov/MARC21/slim"><record><leader>01679nam a2200409zc 4500</leader><controlfield tag="001">BV023185263</controlfield><controlfield tag="003">DE-604</controlfield><controlfield tag="005">20080610 </controlfield><controlfield tag="007">t</controlfield><controlfield tag="008">080226s2007 xxu |||| 00||| eng d</controlfield><datafield tag="010" ind1=" " ind2=" "><subfield code="a">2007009029</subfield></datafield><datafield tag="020" ind1=" " ind2=" "><subfield code="a">0071494448</subfield><subfield code="9">0-07-149444-8</subfield></datafield><datafield tag="020" ind1=" " ind2=" "><subfield code="a">9780071494441</subfield><subfield code="9">978-0-07-149444-1</subfield></datafield><datafield tag="035" ind1=" " ind2=" "><subfield code="a">(DE-599)BVBBV023185263</subfield></datafield><datafield tag="040" ind1=" " ind2=" "><subfield code="a">DE-604</subfield><subfield code="b">ger</subfield><subfield code="e">aacr</subfield></datafield><datafield tag="041" ind1="0" ind2=" "><subfield code="a">eng</subfield></datafield><datafield tag="044" ind1=" " ind2=" "><subfield code="a">xxu</subfield><subfield code="c">US</subfield></datafield><datafield tag="049" ind1=" " ind2=" "><subfield code="a">DE-M382</subfield></datafield><datafield tag="050" ind1=" " ind2="0"><subfield code="a">HD69.B7</subfield></datafield><datafield tag="082" ind1="0" ind2=" "><subfield code="a">658.8/27</subfield></datafield><datafield tag="100" ind1="1" ind2=" "><subfield code="a">Post, Richard S.</subfield><subfield code="e">Verfasser</subfield><subfield code="4">aut</subfield></datafield><datafield tag="245" ind1="1" ind2="0"><subfield code="a">Global brand integrity management</subfield><subfield code="b">how to protect your product in today's competitive environment</subfield><subfield code="c">Richard S. Post and Penelope N. Post</subfield></datafield><datafield tag="264" ind1=" " ind2="1"><subfield code="a">New York</subfield><subfield code="b">McGraw-Hill</subfield><subfield code="c">2007</subfield></datafield><datafield tag="300" ind1=" " ind2=" "><subfield code="a">XV, 309 S.</subfield></datafield><datafield tag="336" ind1=" " ind2=" "><subfield code="b">txt</subfield><subfield code="2">rdacontent</subfield></datafield><datafield tag="337" ind1=" " ind2=" "><subfield code="b">n</subfield><subfield code="2">rdamedia</subfield></datafield><datafield tag="338" ind1=" " ind2=" "><subfield code="b">nc</subfield><subfield code="2">rdacarrier</subfield></datafield><datafield tag="650" ind1=" " ind2="4"><subfield code="a">Brand name products</subfield></datafield><datafield tag="650" ind1=" " ind2="4"><subfield code="a">Trademark infringement</subfield><subfield code="x">Prevention</subfield></datafield><datafield tag="650" ind1=" " ind2="4"><subfield code="a">Product counterfeiting</subfield><subfield code="x">Prevention</subfield></datafield><datafield tag="650" ind1=" " ind2="4"><subfield code="a">Product management</subfield></datafield><datafield tag="700" ind1="1" ind2=" "><subfield code="a">Post, Penelope N.</subfield><subfield code="e">Verfasser</subfield><subfield code="4">aut</subfield></datafield><datafield tag="856" ind1="4" ind2=" "><subfield code="u">http://www.loc.gov/catdir/toc/ecip0712/2007009029.html</subfield><subfield code="3">Table of contents only</subfield></datafield><datafield tag="856" ind1="4" ind2=" "><subfield code="u">http://www.loc.gov/catdir/enhancements/fy0714/2007009029-d.html</subfield><subfield code="3">Publisher description</subfield></datafield><datafield tag="856" ind1="4" ind2=" "><subfield code="u">http://www.loc.gov/catdir/enhancements/fy0806/2007009029-b.html</subfield><subfield code="3">Contributor biographical information</subfield></datafield><datafield tag="856" ind1="4" ind2="2"><subfield code="m">LoC Fremddatenuebernahme</subfield><subfield code="q">application/pdf</subfield><subfield code="u">http://bvbr.bib-bvb.de:8991/F?func=service&doc_library=BVB01&local_base=BVB01&doc_number=016371731&sequence=000005&line_number=0001&func_code=DB_RECORDS&service_type=MEDIA</subfield><subfield code="3">Inhaltsverzeichnis</subfield></datafield><datafield tag="999" ind1=" " ind2=" "><subfield code="a">oai:aleph.bib-bvb.de:BVB01-016371731</subfield></datafield></record></collection> |
| id | DE-604.BV023185263 |
| illustrated | Not Illustrated |
| index_date | 2024-07-02T20:02:55Z |
| indexdate | 2024-07-09T21:12:33Z |
| institution | BVB |
| isbn | 0071494448 9780071494441 |
| language | English |
| lccn | 2007009029 |
| oai_aleph_id | oai:aleph.bib-bvb.de:BVB01-016371731 |
| open_access_boolean | |
| owner | DE-M382 |
| owner_facet | DE-M382 |
| physical | XV, 309 S. |
| publishDate | 2007 |
| publishDateSearch | 2007 |
| publishDateSort | 2007 |
| publisher | McGraw-Hill |
| record_format | marc |
| spelling | Post, Richard S. Verfasser aut Global brand integrity management how to protect your product in today's competitive environment Richard S. Post and Penelope N. Post New York McGraw-Hill 2007 XV, 309 S. txt rdacontent n rdamedia nc rdacarrier Brand name products Trademark infringement Prevention Product counterfeiting Prevention Product management Post, Penelope N. Verfasser aut http://www.loc.gov/catdir/toc/ecip0712/2007009029.html Table of contents only http://www.loc.gov/catdir/enhancements/fy0714/2007009029-d.html Publisher description http://www.loc.gov/catdir/enhancements/fy0806/2007009029-b.html Contributor biographical information LoC Fremddatenuebernahme application/pdf http://bvbr.bib-bvb.de:8991/F?func=service&doc_library=BVB01&local_base=BVB01&doc_number=016371731&sequence=000005&line_number=0001&func_code=DB_RECORDS&service_type=MEDIA Inhaltsverzeichnis |
| spellingShingle | Post, Richard S. Post, Penelope N. Global brand integrity management how to protect your product in today's competitive environment Brand name products Trademark infringement Prevention Product counterfeiting Prevention Product management |
| title | Global brand integrity management how to protect your product in today's competitive environment |
| title_auth | Global brand integrity management how to protect your product in today's competitive environment |
| title_exact_search | Global brand integrity management how to protect your product in today's competitive environment |
| title_exact_search_txtP | Global brand integrity management how to protect your product in today's competitive environment |
| title_full | Global brand integrity management how to protect your product in today's competitive environment Richard S. Post and Penelope N. Post |
| title_fullStr | Global brand integrity management how to protect your product in today's competitive environment Richard S. Post and Penelope N. Post |
| title_full_unstemmed | Global brand integrity management how to protect your product in today's competitive environment Richard S. Post and Penelope N. Post |
| title_short | Global brand integrity management |
| title_sort | global brand integrity management how to protect your product in today s competitive environment |
| title_sub | how to protect your product in today's competitive environment |
| topic | Brand name products Trademark infringement Prevention Product counterfeiting Prevention Product management |
| topic_facet | Brand name products Trademark infringement Prevention Product counterfeiting Prevention Product management |
| url | http://www.loc.gov/catdir/toc/ecip0712/2007009029.html http://www.loc.gov/catdir/enhancements/fy0714/2007009029-d.html http://www.loc.gov/catdir/enhancements/fy0806/2007009029-b.html http://bvbr.bib-bvb.de:8991/F?func=service&doc_library=BVB01&local_base=BVB01&doc_number=016371731&sequence=000005&line_number=0001&func_code=DB_RECORDS&service_type=MEDIA |
| work_keys_str_mv | AT postrichards globalbrandintegritymanagementhowtoprotectyourproductintodayscompetitiveenvironment AT postpenelopen globalbrandintegritymanagementhowtoprotectyourproductintodayscompetitiveenvironment |