Post, R. S., & Post, P. N. (2007). Global brand integrity management: How to protect your product in today's competitive environment. McGraw-Hill.
Chicago-Zitierstil (17. Ausg.)Post, Richard S., und Penelope N. Post. Global Brand Integrity Management: How to Protect Your Product in Today's Competitive Environment. New York: McGraw-Hill, 2007.
MLA-Zitierstil (9. Ausg.)Post, Richard S., und Penelope N. Post. Global Brand Integrity Management: How to Protect Your Product in Today's Competitive Environment. McGraw-Hill, 2007.
Achtung: Diese Zitate sind unter Umständen nicht zu 100% korrekt.