APA (7th ed.) Citation

Maxwell, S. (2008). The price is wrong: Understanding what makes a price seem fair and the true cost of unfair pricing. Wiley.

Chicago Style (17th ed.) Citation

Maxwell, Sarah. The Price Is Wrong: Understanding What Makes a Price Seem Fair and the True Cost of Unfair Pricing. Hoboken, NJ: Wiley, 2008.

MLA (9th ed.) Citation

Maxwell, Sarah. The Price Is Wrong: Understanding What Makes a Price Seem Fair and the True Cost of Unfair Pricing. Wiley, 2008.