Readings in advertising, society, and consumer culture:
Saved in:
| Format: | Book |
|---|---|
| Language: | English |
| Published: |
Armonk, N.Y.
Sharpe
2007
|
| Subjects: | |
| Online Access: | Table of contents only Inhaltsverzeichnis |
| Item Description: | Includes bibliographical references and index |
| Physical Description: | IX, 425 S. Ill. |
| ISBN: | 0765615444 9780765615442 |
Staff View
MARC
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| 245 | 1 | 0 | |a Readings in advertising, society, and consumer culture |c Roxanne Hovland... |
| 264 | 1 | |a Armonk, N.Y. |b Sharpe |c 2007 | |
| 300 | |a IX, 425 S. |b Ill. | ||
| 336 | |b txt |2 rdacontent | ||
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| 338 | |b nc |2 rdacarrier | ||
| 500 | |a Includes bibliographical references and index | ||
| 650 | 4 | |a Gesellschaft | |
| 650 | 4 | |a Advertising |x Social aspects |z United States | |
| 650 | 4 | |a Consumption (Economics) |x Social aspects |z United States | |
| 651 | 4 | |a USA | |
| 700 | 1 | |a Hovland, Roxanne |e Sonstige |4 oth | |
| 856 | 4 | |u http://www.loc.gov/catdir/toc/ecip075/2006038940.html |3 Table of contents only | |
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Record in the Search Index
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|---|---|
| adam_text | CONTENTS
Foreword by Ron Taylor xi
Introduction xiii
Part 1. Advertising and Consumer Culture: Institutional and
Historical Perspectives 1
1. The Encyclopaedia of the Social Sciences
Walter H. Hamilton 3
2. Advertising and Classical Liberalism
Kim B. Rotzoll and James E. Haefner with Steven R. Hall 11
3. Advertising: An Institutional Approach
James W. Carey 25
4. The Institution of Abundance
David M. Potter 36
5. Advertising History—According to the Textbooks
Vincent P. Norris 48
6. Historical Roots of Consumer Culture
Michael Schudson 61
7. Affluenza: Television Use and Cultivation of Materialism
Mark D. Harmon 81
Part 2. Advertising and a Consumer Economy 93
8. Only the Affluent Need Apply
Benjamin H. Bagdikian 95
9. Unsettling Trends
James L. Medoff and Andrew Harless 103
viii CONTENTS
10. Resource Exhaustion
John de Graaf, David Wann, and Thomas H. Naylor 107
11. Advertising and Competition
Andrew V. Abela and Paul W. Farris 115
12. Double-Cola and Antitrust Issues: Staying Alive in the Soft Drink Wars
Joyce M. Wolburg 133
13. Economic Censorship and Free Speech: The Circle of Communication
Between Advertisers, Media, and Consumers
Jefl. Richards and John H. Murphy II 151
14. Readers Perspectives on Advertising s Influence in Women s Magazines:
Thoughts on Two Practices
J. Eric Haley and Anne Cunningham 169
15. Sex, Lies, Advertising
Gloria Steinem 180
Part 3. Advertising Rights and Responsibilities: Protecting Consumers
in a Consumer Culture and a Global Economy 193
16. Protecting Tobacco Advertising Under the Commercial Speech Doctrine:
The Constitutional Impact of Lorillard Tobacco Co.
Michael Hoefges 195
17. A Problem Ignored: Dilution and Negation of Consumer Information by
Antifactual Content
Ivan L. Preston 226
18. Self-Regulation of Advertising: An Alternative to Litigation and
Government Action
Jeffrey S. Edelstein 241
19. Protecting the Children: A Comparative Analysis of French and American
Advertising Self-Regulation
Ronald E. Taylor and Anne Cunningham 265
20. Marketing to Inner-City Blacks: PowerMaster and Moral Responsibility
George G. Brenkert 21A
Part 4. Advertising Audiences: The Consumers in a Consumer Culture
and the Ethics of Cultural Materialism 289
21. The Distorted Mirror: Reflections on the Unintended Consequences of Advertising
Richard W. Pollay 291
CONTENTS ix
22. Mirror, Mirror, on the Wall, What s Unfair in the Reflections on Advertising?
Morris B. Holbrook 319
23. Cognitive Restructuring as a Relapse Prevention Strategy:
Teaching Alcoholics to Talk Back to Beer Ads
Joyce M. Wolburg, Roxanne Hovland, and Ronald E. Hopson 331
24. Beefcake and Cheesecake: Insights for Advertisers
Marilyn Y. Jones, Andrea J.S. Stanaland, and Betsy D. Gelb 345
25. The Ever Entangling Web: A Study of Ideologies and Discourses
in Advertising to Women
Steven M. Kates and Glenda Shaw-Garlock 366
26. Asian-Americans: Television Advertising and the Model Minority Stereotype
Charles R. Taylor and Barbara B. Stern 388
Part 5. Appendix: Useful Resources for Consumers and Advertisers
in a Consumer Culture 407
Index 411
About the Editors 425
|
| adam_txt |
CONTENTS
Foreword by Ron Taylor xi
Introduction xiii
Part 1. Advertising and Consumer Culture: Institutional and
Historical Perspectives 1
1. The Encyclopaedia of the Social Sciences
Walter H. Hamilton 3
2. Advertising and Classical Liberalism
Kim B. Rotzoll and James E. Haefner with Steven R. Hall 11
3. Advertising: An Institutional Approach
James W. Carey 25
4. The Institution of Abundance
David M. Potter 36
5. Advertising History—According to the Textbooks
Vincent P. Norris 48
6. Historical Roots of Consumer Culture
Michael Schudson 61
7. Affluenza: Television Use and Cultivation of Materialism
Mark D. Harmon 81
Part 2. Advertising and a Consumer Economy 93
8. Only the Affluent Need Apply
Benjamin H. Bagdikian 95
9. Unsettling Trends
James L. Medoff and Andrew Harless 103
viii CONTENTS
10. Resource Exhaustion
John de Graaf, David Wann, and Thomas H. Naylor 107
11. Advertising and Competition
Andrew V. Abela and Paul W. Farris 115
12. Double-Cola and Antitrust Issues: Staying Alive in the Soft Drink Wars
Joyce M. Wolburg 133
13. Economic Censorship and Free Speech: The Circle of Communication
Between Advertisers, Media, and Consumers
Jefl. Richards and John H. Murphy II 151
14. Readers' Perspectives on Advertising's Influence in Women's Magazines:
Thoughts on Two Practices
J. Eric Haley and Anne Cunningham 169
15. Sex, Lies, Advertising
Gloria Steinem 180
Part 3. Advertising Rights and Responsibilities: Protecting Consumers
in a Consumer Culture and a Global Economy 193
16. Protecting Tobacco Advertising Under the Commercial Speech Doctrine:
The Constitutional Impact of Lorillard Tobacco Co.
Michael Hoefges 195
17. A Problem Ignored: Dilution and Negation of Consumer Information by
Antifactual Content
Ivan L. Preston 226
18. Self-Regulation of Advertising: An Alternative to Litigation and
Government Action
Jeffrey S. Edelstein 241
19. Protecting the Children: A Comparative Analysis of French and American
Advertising Self-Regulation
Ronald E. Taylor and Anne Cunningham 265
20. Marketing to Inner-City Blacks: PowerMaster and Moral Responsibility
George G. Brenkert 21A
Part 4. Advertising Audiences: The Consumers in a Consumer Culture
and the Ethics of Cultural Materialism 289
21. The Distorted Mirror: Reflections on the Unintended Consequences of Advertising
Richard W. Pollay 291
CONTENTS ix
22. Mirror, Mirror, on the Wall, What's Unfair in the Reflections on Advertising?
Morris B. Holbrook 319
23. Cognitive Restructuring as a Relapse Prevention Strategy:
Teaching Alcoholics to Talk Back to Beer Ads
Joyce M. Wolburg, Roxanne Hovland, and Ronald E. Hopson 331
24. Beefcake and Cheesecake: Insights for Advertisers
Marilyn Y. Jones, Andrea J.S. Stanaland, and Betsy D. Gelb 345
25. The Ever Entangling Web: A Study of Ideologies and Discourses
in Advertising to Women
Steven M. Kates and Glenda Shaw-Garlock 366
26. Asian-Americans: Television Advertising and the "Model Minority" Stereotype
Charles R. Taylor and Barbara B. Stern 388
Part 5. Appendix: Useful Resources for Consumers and Advertisers
in a Consumer Culture 407
Index 411
About the Editors 425 |
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| index_date | 2024-07-02T19:57:28Z |
| indexdate | 2024-07-09T21:12:12Z |
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| isbn | 0765615444 9780765615442 |
| language | English |
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| physical | IX, 425 S. Ill. |
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| spelling | Readings in advertising, society, and consumer culture Roxanne Hovland... Armonk, N.Y. Sharpe 2007 IX, 425 S. Ill. txt rdacontent n rdamedia nc rdacarrier Includes bibliographical references and index Gesellschaft Advertising Social aspects United States Consumption (Economics) Social aspects United States USA Hovland, Roxanne Sonstige oth http://www.loc.gov/catdir/toc/ecip075/2006038940.html Table of contents only HBZ Datenaustausch application/pdf http://bvbr.bib-bvb.de:8991/F?func=service&doc_library=BVB01&local_base=BVB01&doc_number=016357212&sequence=000002&line_number=0001&func_code=DB_RECORDS&service_type=MEDIA Inhaltsverzeichnis |
| spellingShingle | Readings in advertising, society, and consumer culture Gesellschaft Advertising Social aspects United States Consumption (Economics) Social aspects United States |
| title | Readings in advertising, society, and consumer culture |
| title_auth | Readings in advertising, society, and consumer culture |
| title_exact_search | Readings in advertising, society, and consumer culture |
| title_exact_search_txtP | Readings in advertising, society, and consumer culture |
| title_full | Readings in advertising, society, and consumer culture Roxanne Hovland... |
| title_fullStr | Readings in advertising, society, and consumer culture Roxanne Hovland... |
| title_full_unstemmed | Readings in advertising, society, and consumer culture Roxanne Hovland... |
| title_short | Readings in advertising, society, and consumer culture |
| title_sort | readings in advertising society and consumer culture |
| topic | Gesellschaft Advertising Social aspects United States Consumption (Economics) Social aspects United States |
| topic_facet | Gesellschaft Advertising Social aspects United States Consumption (Economics) Social aspects United States USA |
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