APA (7th ed.) Citation

Rayport, J. F., & Jaworski, B. J. (2005). Best face forward: Why companies must improve their service interfaces with customers. Harvard Business School Press.

Chicago Style (17th ed.) Citation

Rayport, Jeffrey F., and Bernard J. Jaworski. Best Face Forward: Why Companies Must Improve Their Service Interfaces with Customers. Boston, Mass: Harvard Business School Press, 2005.

MLA (9th ed.) Citation

Rayport, Jeffrey F., and Bernard J. Jaworski. Best Face Forward: Why Companies Must Improve Their Service Interfaces with Customers. Harvard Business School Press, 2005.