Advertising: principles & practice
Saved in:
| Main Authors: | , , |
|---|---|
| Format: | Book |
| Language: | English |
| Published: |
Upper Saddle River, N.J.
Pearson Prentice Hall
2009
|
| Edition: | 8th ed., internat. ed. |
| Subjects: | |
| Online Access: | Inhaltsverzeichnis |
| Item Description: | Previous editions had William Wells as first author. Includes bibliographical references and index |
| Physical Description: | 686 S. zahlr. Ill. |
| ISBN: | 9780135009383 0135009383 |
Staff View
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Record in the Search Index
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| adam_text | ADVERTISING / MORIARTY, SANDRA ERNST : C2009 TABLE OF CONTENTS /
INHALTSVERZEICHNIS FOUNDATIONS INTRODUCTION TO ADVERTISING
ADVERTISING S ROLE IN MARKETING ADVERTISING AND SOCIETY PLANNING AND
STRATEGY HOW ADVERTISING WORKS THE CONSUMER AUDIENCE STRATEGIC RESEARCH
STRATEGIC PLANNING EFFECTIVE ADVERTISING MEDIA PRINT AND OUT-OF-HOME
MEDIA BROADCAST MEDIA INTERACTIVE AND ALTERNATIVE MEDIA MEDIA PLANNING
AND BUYING EFFECTIVE ADVERTISING MESSAGES THE CREATIVE SIDE AND MESSAGE
STRATEGY COPYWRITING DESIGN AND PRODUCTION INTEGRATION AND EVALUATION
DIRECT RESPONSE SALES PROMOTION, EVENTS, AND SPONSORSHIPS PUBLIC
RELATIONS SPECIAL ADVERTISING SITUATIONS EVALUATION OF EFFECTIVENESS
GLOSSARY CREDITS NOTES INDEX. DIESES SCHRIFTSTUECK WURDE MASCHINELL
ERZEUGT.
|
| adam_txt |
ADVERTISING / MORIARTY, SANDRA ERNST : C2009 TABLE OF CONTENTS /
INHALTSVERZEICHNIS FOUNDATIONS INTRODUCTION TO ADVERTISING
ADVERTISING'S ROLE IN MARKETING ADVERTISING AND SOCIETY PLANNING AND
STRATEGY HOW ADVERTISING WORKS THE CONSUMER AUDIENCE STRATEGIC RESEARCH
STRATEGIC PLANNING EFFECTIVE ADVERTISING MEDIA PRINT AND OUT-OF-HOME
MEDIA BROADCAST MEDIA INTERACTIVE AND ALTERNATIVE MEDIA MEDIA PLANNING
AND BUYING EFFECTIVE ADVERTISING MESSAGES THE CREATIVE SIDE AND MESSAGE
STRATEGY COPYWRITING DESIGN AND PRODUCTION INTEGRATION AND EVALUATION
DIRECT RESPONSE SALES PROMOTION, EVENTS, AND SPONSORSHIPS PUBLIC
RELATIONS SPECIAL ADVERTISING SITUATIONS EVALUATION OF EFFECTIVENESS
GLOSSARY CREDITS NOTES INDEX. DIESES SCHRIFTSTUECK WURDE MASCHINELL
ERZEUGT. |
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| author | Moriarty, Sandra E. 1943- Mitchell, Nancy Wells, William 1926- |
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| callnumber-subject | HF - Commerce |
| classification_rvk | QP 630 |
| ctrlnum | (OCoLC)230851877 (DE-599)BVBBV023119722 |
| dewey-full | 659.1 |
| dewey-hundreds | 600 - Technology (Applied sciences) |
| dewey-ones | 659 - Advertising and public relations |
| dewey-raw | 659.1 |
| dewey-search | 659.1 |
| dewey-sort | 3659.1 |
| dewey-tens | 650 - Management and auxiliary services |
| discipline | Wirtschaftswissenschaften |
| discipline_str_mv | Wirtschaftswissenschaften |
| edition | 8th ed., internat. ed. |
| format | Book |
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| id | DE-604.BV023119722 |
| illustrated | Illustrated |
| index_date | 2024-07-02T19:51:05Z |
| indexdate | 2024-07-09T21:11:29Z |
| institution | BVB |
| isbn | 9780135009383 0135009383 |
| language | English |
| lccn | 2007036863 |
| oai_aleph_id | oai:aleph.bib-bvb.de:BVB01-016322203 |
| oclc_num | 230851877 |
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| physical | 686 S. zahlr. Ill. |
| publishDate | 2009 |
| publishDateSearch | 2009 |
| publishDateSort | 2009 |
| publisher | Pearson Prentice Hall |
| record_format | marc |
| spelling | Moriarty, Sandra E. 1943- Verfasser (DE-588)124464866 aut Advertising principles & practice Sandra Moriarty, Nancy Mitchell, William Wells 8th ed., internat. ed. Upper Saddle River, N.J. Pearson Prentice Hall 2009 686 S. zahlr. Ill. txt rdacontent n rdamedia nc rdacarrier Previous editions had William Wells as first author. Includes bibliographical references and index Advertising Werbung (DE-588)4065541-6 gnd rswk-swf Werbung (DE-588)4065541-6 s DE-604 Mitchell, Nancy Verfasser aut Wells, William 1926- Verfasser (DE-588)131677985 aut LoC Fremddatenuebernahme application/pdf http://bvbr.bib-bvb.de:8991/F?func=service&doc_library=BVB01&local_base=BVB01&doc_number=016322203&sequence=000001&line_number=0001&func_code=DB_RECORDS&service_type=MEDIA Inhaltsverzeichnis |
| spellingShingle | Moriarty, Sandra E. 1943- Mitchell, Nancy Wells, William 1926- Advertising principles & practice Advertising Werbung (DE-588)4065541-6 gnd |
| subject_GND | (DE-588)4065541-6 |
| title | Advertising principles & practice |
| title_auth | Advertising principles & practice |
| title_exact_search | Advertising principles & practice |
| title_exact_search_txtP | Advertising principles & practice |
| title_full | Advertising principles & practice Sandra Moriarty, Nancy Mitchell, William Wells |
| title_fullStr | Advertising principles & practice Sandra Moriarty, Nancy Mitchell, William Wells |
| title_full_unstemmed | Advertising principles & practice Sandra Moriarty, Nancy Mitchell, William Wells |
| title_short | Advertising |
| title_sort | advertising principles practice |
| title_sub | principles & practice |
| topic | Advertising Werbung (DE-588)4065541-6 gnd |
| topic_facet | Advertising Werbung |
| url | http://bvbr.bib-bvb.de:8991/F?func=service&doc_library=BVB01&local_base=BVB01&doc_number=016322203&sequence=000001&line_number=0001&func_code=DB_RECORDS&service_type=MEDIA |
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