APA-Zitierstil (7. Ausg.)

Moriarty, S. E., Mitchell, N., & Wells, W. (2009). Advertising: Principles & practice (8th ed., internat. ed.). Pearson Prentice Hall.

Chicago-Zitierstil (17. Ausg.)

Moriarty, Sandra E., Nancy Mitchell, und William Wells. Advertising: Principles & Practice. 8th ed., internat. ed. Upper Saddle River, N.J: Pearson Prentice Hall, 2009.

MLA-Zitierstil (9. Ausg.)

Moriarty, Sandra E., et al. Advertising: Principles & Practice. 8th ed., internat. ed. Pearson Prentice Hall, 2009.