Political communication in American campaigns:
Political Communication provides a comprehensive, clear, and accessible treatment of American campaign rhetoric. This book's triangulated approach to political communication includes (1) all forms of campaign speech and oratory, (2) the rhetorical dimensions of campaign debates, and (3) candida...
Gespeichert in:
| 1. Verfasser: | |
|---|---|
| Format: | Buch |
| Sprache: | English |
| Veröffentlicht: |
Los Angeles [u.a.]
Sage Publ.
2008
|
| Schlagworte: | |
| Online-Zugang: | Table of contents only Inhaltsverzeichnis |
| Zusammenfassung: | Political Communication provides a comprehensive, clear, and accessible treatment of American campaign rhetoric. This book's triangulated approach to political communication includes (1) all forms of campaign speech and oratory, (2) the rhetorical dimensions of campaign debates, and (3) candidate/campaign interaction with mass media. This approach provides today's undergraduates with a thorough understanding of the methodological approaches to strategies and practices in American campaigns. Taking a truly communicative approach to political communication, the text explores campaigns in terms of their management and message orientation and focuses on communication strategies as regards speeches, debates, and the use of paid and free media (e.g., print and broadcast ads; the Internet; etc.). Case studies of actual campaign speeches, political debates, and mass media campaigns show the application of theories and methodologies. |
| Beschreibung: | Includes bibliographical references and index |
| Beschreibung: | XXIV, 279 S. Ill. |
| ISBN: | 9781412909457 |
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| 500 | |a Includes bibliographical references and index | ||
| 520 | 3 | |a Political Communication provides a comprehensive, clear, and accessible treatment of American campaign rhetoric. This book's triangulated approach to political communication includes (1) all forms of campaign speech and oratory, (2) the rhetorical dimensions of campaign debates, and (3) candidate/campaign interaction with mass media. This approach provides today's undergraduates with a thorough understanding of the methodological approaches to strategies and practices in American campaigns. Taking a truly communicative approach to political communication, the text explores campaigns in terms of their management and message orientation and focuses on communication strategies as regards speeches, debates, and the use of paid and free media (e.g., print and broadcast ads; the Internet; etc.). Case studies of actual campaign speeches, political debates, and mass media campaigns show the application of theories and methodologies. | |
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Datensatz im Suchindex
| _version_ | 1804137368141168640 |
|---|---|
| adam_text | Detailed Contents
Preface
xi
Introduction: Bobby Kennedy and Me
xvii
Chapter
1:
Introduction to Political Communication
1
Elections as Contests
Election as a Process of Communication
Political Communication as Process
Chapter
2:
The Players in the Process
13
Political Parties
Impact of Third Parties
The Two Major Parties: Democrats and Republicans
Political Consultants
Political Surrogates
The Media: Reporters and Pundits
The Players and the Process in Perspective
Chapter
3:
Campaign Oratory and the
Communication Process
39
Getting the Message Right
Typologies of Political Campaign Speeches
Incumbent Speeches
General Candidate Speeches
Convention Speeches
The Inaugural Address
Conclusion
Chapter
4:
Methods for Deconstructing
Political Oratory
61
Political Oratory and Public Speaking as
Audience-Centered Rhetoric
Political Oratory and Rhetorical Appeals
Political Oratory and Rhetorical Figures of Speech
Political Oratory and Rhetorical Fallacies
Conclusion
Chapter
5:
Political Campaign Speech Examples
81
Richard Nixon and the Checkers Speech
Deconstructing Checkers : Audience Analysis
and Selection of Rhetorical Appeals
Figures and Fallacies in Checkers
Barbara Jordan s Keynote Address to the
1976
Democratic National Convention
Deconstructing Who Then Will Speak for the
Common Good? : Audience Analysis
and Selection of Rhetorical Appeals
Figures and Fallacies in Who Then
Will Speak for the Common Good?
John McCain s Keynote Address to the
2004
GOP National Convention
Deconstructing McCain s Keynote Address:
Audience Analysis and Selection of Appeals
Figures and Fallacies in McCain s Keynote Address
Remarks by Senator Hillary Rodham Clinton to
the New York State Family Planning Providers
Deconstructing Senator Clinton s Remarks:
Audience Analysis and Selection of Appeals
Figures and Fallacies in Senator Clinton s Remarks
Conclusion
Chapter
6:
Introduction to Political Debates
123
Understanding Debate
Debate and Democracy
Political Campaign Debates
The Lincoln-Douglas Debates of
1858
Broadcast Presidential Campaign Debates:
From Stassen-Dewey to Kennedy-Nixon
Broadcast Presidential Campaign Debates
After
1960
and Before
1976
Broadcast Presidential Campaign
Debates From
1976
to the Present
Conclusion
Chapter
7:
Negotiations, Tactics, and
Strategies for Political Debates
151
Negotiating the Details: The Debate Before the Debate
Predebate Pitch and Spin
Strategies and Tactics in Debate Performance
Postdebate
Spin
Conclusion
Chapter
8:
Political Communication and Mass Media
191
Defining Mass Media
Entertainment Media and News Media
Print News Media and Broadcast/Cable News Media
Old Media and New Media
Free Media and Paid Media
Mass Media and Political Communication
Political Communication in
Entertainment and News Media
Political Communication in Print and
Broadcast/Cable News Media
Political Communication and New Media
Political Communication and Free and Paid Media
Conclusion
Chapter
9:
How Campaigns Influence and/or
Control Mass Media
219
Strategies for Influencing Free Media
Deadlines and Timing of Coverage
Limiting and Controlling Reporter Access
Staging Newsworthy Events
Media Training Techniques
Strategies for Paid Media: Political Advertising
The Unique Impact of Televised Political Ads
Tactics for Negative Attack Ads
Negative Ads, Surrogate Sources, and Media Convergence
Case Study
1 :
The Daisy Ad
Case Study
2:
Willie
Horton
and Revolving Door
Case Study
3:
Swiftboat Veterans and They Served
Blended Media Strategies and Future Trends
Conclusion
Appendix
257
Index
271
About the Author
279
|
| adam_txt |
Detailed Contents
Preface
xi
Introduction: Bobby Kennedy and Me
xvii
Chapter
1:
Introduction to Political Communication
1
Elections as Contests
Election as a Process of Communication
Political Communication as Process
Chapter
2:
The Players in the Process
13
Political Parties
Impact of Third Parties
The Two Major Parties: Democrats and Republicans
Political Consultants
Political Surrogates
The Media: Reporters and Pundits
The Players and the Process in Perspective
Chapter
3:
Campaign Oratory and the
Communication Process
39
Getting the Message Right
Typologies of Political Campaign Speeches
Incumbent Speeches
General Candidate Speeches
Convention Speeches
The Inaugural Address
Conclusion
Chapter
4:
Methods for Deconstructing
Political Oratory
61
Political Oratory and Public Speaking as
Audience-Centered Rhetoric
Political Oratory and Rhetorical Appeals
Political Oratory and Rhetorical Figures of Speech
Political Oratory and Rhetorical Fallacies
Conclusion
Chapter
5:
Political Campaign Speech Examples
81
Richard Nixon and the "Checkers Speech"
Deconstructing "Checkers": Audience Analysis
and Selection of Rhetorical Appeals
Figures and Fallacies in "Checkers"
Barbara Jordan's Keynote Address to the
1976
Democratic National Convention
Deconstructing "Who Then Will Speak for the
Common Good?": Audience Analysis
and Selection of Rhetorical Appeals
Figures and Fallacies in "Who Then
Will Speak for the Common Good?"
John McCain's Keynote Address to the
2004
GOP National Convention
Deconstructing McCain's Keynote Address:
Audience Analysis and Selection of Appeals
Figures and Fallacies in McCain's Keynote Address
Remarks by Senator Hillary Rodham Clinton to
the New York State Family Planning Providers
Deconstructing Senator Clinton's Remarks:
Audience Analysis and Selection of Appeals
Figures and Fallacies in Senator Clinton's Remarks
Conclusion
Chapter
6:
Introduction to Political Debates
123
Understanding Debate
Debate and Democracy
Political Campaign Debates
The Lincoln-Douglas Debates of
1858
Broadcast Presidential Campaign Debates:
From Stassen-Dewey to Kennedy-Nixon
Broadcast Presidential Campaign Debates
After
1960
and Before
1976
Broadcast Presidential Campaign
Debates From
1976
to the Present
Conclusion
Chapter
7:
Negotiations, Tactics, and
Strategies for Political Debates
151
Negotiating the Details: The Debate Before the Debate
Predebate Pitch and Spin
Strategies and Tactics in Debate Performance
Postdebate
Spin
Conclusion
Chapter
8:
Political Communication and Mass Media
191
Defining Mass Media
Entertainment Media and News Media
Print News Media and Broadcast/Cable News Media
Old Media and New Media
Free Media and Paid Media
Mass Media and Political Communication
Political Communication in
Entertainment and News Media
Political Communication in Print and
Broadcast/Cable News Media
Political Communication and New Media
Political Communication and Free and Paid Media
Conclusion
Chapter
9:
How Campaigns Influence and/or
Control Mass Media
219
Strategies for Influencing Free Media
Deadlines and Timing of Coverage
Limiting and Controlling Reporter Access
Staging Newsworthy Events
Media Training Techniques
Strategies for Paid Media: Political Advertising
The Unique Impact of Televised Political Ads
Tactics for Negative Attack Ads
Negative Ads, Surrogate Sources, and Media Convergence
Case Study
1 :
The Daisy Ad
Case Study
2:
Willie
Horton
and "Revolving Door"
Case Study
3:
Swiftboat Veterans and "They Served"
Blended Media Strategies and Future Trends
Conclusion
Appendix
257
Index
271
About the Author
279 |
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| spelling | Tuman, Joseph S. Verfasser aut Political communication in American campaigns Joseph S. Tuman Los Angeles [u.a.] Sage Publ. 2008 XXIV, 279 S. Ill. txt rdacontent n rdamedia nc rdacarrier Includes bibliographical references and index Political Communication provides a comprehensive, clear, and accessible treatment of American campaign rhetoric. This book's triangulated approach to political communication includes (1) all forms of campaign speech and oratory, (2) the rhetorical dimensions of campaign debates, and (3) candidate/campaign interaction with mass media. This approach provides today's undergraduates with a thorough understanding of the methodological approaches to strategies and practices in American campaigns. Taking a truly communicative approach to political communication, the text explores campaigns in terms of their management and message orientation and focuses on communication strategies as regards speeches, debates, and the use of paid and free media (e.g., print and broadcast ads; the Internet; etc.). Case studies of actual campaign speeches, political debates, and mass media campaigns show the application of theories and methodologies. Campaign speeches United States Communication in politics United States Political campaigns United States Wahlkampf (DE-588)4064292-6 gnd rswk-swf Politische Kommunikation (DE-588)4134262-8 gnd rswk-swf USA USA (DE-588)4078704-7 gnd rswk-swf USA (DE-588)4078704-7 g Wahlkampf (DE-588)4064292-6 s Politische Kommunikation (DE-588)4134262-8 s DE-604 http://www.loc.gov/catdir/toc/ecip0717/2007019319.html Table of contents only Digitalisierung UB Regensburg application/pdf http://bvbr.bib-bvb.de:8991/F?func=service&doc_library=BVB01&local_base=BVB01&doc_number=016309813&sequence=000002&line_number=0001&func_code=DB_RECORDS&service_type=MEDIA Inhaltsverzeichnis |
| spellingShingle | Tuman, Joseph S. Political communication in American campaigns Campaign speeches United States Communication in politics United States Political campaigns United States Wahlkampf (DE-588)4064292-6 gnd Politische Kommunikation (DE-588)4134262-8 gnd |
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| title | Political communication in American campaigns |
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| title_exact_search | Political communication in American campaigns |
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| title_full | Political communication in American campaigns Joseph S. Tuman |
| title_fullStr | Political communication in American campaigns Joseph S. Tuman |
| title_full_unstemmed | Political communication in American campaigns Joseph S. Tuman |
| title_short | Political communication in American campaigns |
| title_sort | political communication in american campaigns |
| topic | Campaign speeches United States Communication in politics United States Political campaigns United States Wahlkampf (DE-588)4064292-6 gnd Politische Kommunikation (DE-588)4134262-8 gnd |
| topic_facet | Campaign speeches United States Communication in politics United States Political campaigns United States Wahlkampf Politische Kommunikation USA |
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