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Bibliographic Details
Main Authors:	Mullin, Bernard James 1949- (Author), Hardy, Stephen 1943- (Author), Sutton, William Antony 1951- (Author)
Format:	Book
Language:	English
Published:	Champaign, IL [u.a.] Human Kinetics 2007
Edition:	3. ed.
Subjects:	Marketing esportivo Marketing Sport Strategische planning Sports > Marketing Werbung
Online Access:	Table of contents only Inhaltsverzeichnis
Item Description:	Includes bibliographical references (p. 501-522) and index
Physical Description:	XII, 539 S. Ill.
ISBN:	0736060529 9780736060523

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MARC


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245	1	0	\|a Sport marketing \|c Bernard J. Mullin ; Stephen Hardy ; William A. Sutton
250			\|a 3. ed.
264		1	\|a Champaign, IL [u.a.] \|b Human Kinetics \|c 2007
300			\|a XII, 539 S. \|b Ill.
336			\|b txt \|2 rdacontent
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338			\|b nc \|2 rdacarrier
500			\|a Includes bibliographical references (p. 501-522) and index
650		7	\|a Marketing esportivo \|2 larpcal
650		7	\|a Marketing \|2 gtt
650		7	\|a Sport \|2 gtt
650		7	\|a Strategische planning \|2 gtt
650		4	\|a Sports \|x Marketing
650	0	7	\|a Werbung \|0 (DE-588)4065541-6 \|2 gnd \|9 rswk-swf
650	0	7	\|a Sport \|0 (DE-588)4056366-2 \|2 gnd \|9 rswk-swf
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689	0	2	\|a Werbung \|0 (DE-588)4065541-6 \|D s
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700	1		\|a Hardy, Stephen \|d 1943- \|e Verfasser \|0 (DE-588)131684965 \|4 aut
700	1		\|a Sutton, William Antony \|d 1951- \|e Verfasser \|0 (DE-588)136852572 \|4 aut
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Record in the Search Index

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adam_text	SPORT MARKETING / MULLIN, BERNARD JAMES : C2007 TABLE OF CONTENTS / INHALTSVERZEICHNIS THE SPECIAL NATURE OF SPORT MARKETING STRATEGIC MARKETING MANAGEMENT STUDIES OF SPORT CONSUMERS PERSPECTIVES IN SPORT CONSUMER BEHAVIOR DATA-BASED MARKETING AND THE ROLE OF RESEARCH IN SPORT MARKETING MARKET SEGMENTATION THE SPORT PRODUCT MANAGING SPORT BRANDS LICENSED AND BRANDED MERCHANDISE PRICING STRATEGIES PROMOTIONS SALES: MANAGEMENT AND APPLICATIONS PROMOTIONAL LICENSING AND SPONSORSHIP PLACE OR PRODUCT DISTRIBUTION ELECTRONIC MEDIA PUBLIC RELATIONS : BUILDING AND MANAGING AN IMAGE COORDINATING AND CONTROLLING THE MARKETING MIX THE LEGAL ASPECTS OF SPORT MARKETING THE SHAPE OF THINGS TO COME LOOKING AHEAD TO 2011 : A SPORTS BUSINESS. DIESES SCHRIFTSTUECK WURDE MASCHINELL ERZEUGT.
adam_txt	SPORT MARKETING / MULLIN, BERNARD JAMES : C2007 TABLE OF CONTENTS / INHALTSVERZEICHNIS THE SPECIAL NATURE OF SPORT MARKETING STRATEGIC MARKETING MANAGEMENT STUDIES OF SPORT CONSUMERS PERSPECTIVES IN SPORT CONSUMER BEHAVIOR DATA-BASED MARKETING AND THE ROLE OF RESEARCH IN SPORT MARKETING MARKET SEGMENTATION THE SPORT PRODUCT MANAGING SPORT BRANDS LICENSED AND BRANDED MERCHANDISE PRICING STRATEGIES PROMOTIONS SALES: MANAGEMENT AND APPLICATIONS PROMOTIONAL LICENSING AND SPONSORSHIP PLACE OR PRODUCT DISTRIBUTION ELECTRONIC MEDIA PUBLIC RELATIONS : BUILDING AND MANAGING AN IMAGE COORDINATING AND CONTROLLING THE MARKETING MIX THE LEGAL ASPECTS OF SPORT MARKETING THE SHAPE OF THINGS TO COME LOOKING AHEAD TO 2011 : A SPORTS BUSINESS. DIESES SCHRIFTSTUECK WURDE MASCHINELL ERZEUGT.
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author	Mullin, Bernard James 1949- Hardy, Stephen 1943- Sutton, William Antony 1951-
author_GND	(DE-588)138432791 (DE-588)131684965 (DE-588)136852572
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author_role	aut aut aut
author_sort	Mullin, Bernard James 1949-
author_variant	b j m bj bjm s h sh w a s wa was
building	Verbundindex
bvnumber	BV023102058
callnumber-first	G - Geography, Anthropology, Recreation
callnumber-label	GV716
callnumber-raw	GV716
callnumber-search	GV716
callnumber-sort	GV 3716
callnumber-subject	GV - Leisure and Recreation
classification_rvk	ZX 6930
ctrlnum	(OCoLC)74941202 (DE-599)DNB 2006035638
dewey-full	796/.0698
dewey-hundreds	700 - The arts
dewey-ones	796 - Athletic and outdoor sports and games
dewey-raw	796/.0698
dewey-search	796/.0698
dewey-sort	3796 3698
dewey-tens	790 - Recreational and performing arts
discipline	Sport
discipline_str_mv	Sport
edition	3. ed.
format	Book
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id	DE-604.BV023102058
illustrated	Illustrated
index_date	2024-07-02T19:45:04Z
indexdate	2024-07-09T21:11:04Z
institution	BVB
isbn	0736060529 9780736060523
language	English
oai_aleph_id	oai:aleph.bib-bvb.de:BVB01-016304780
oclc_num	74941202
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physical	XII, 539 S. Ill.
publishDate	2007
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publisher	Human Kinetics
record_format	marc
spelling	Mullin, Bernard James 1949- Verfasser (DE-588)138432791 aut Sport marketing Bernard J. Mullin ; Stephen Hardy ; William A. Sutton 3. ed. Champaign, IL [u.a.] Human Kinetics 2007 XII, 539 S. Ill. txt rdacontent n rdamedia nc rdacarrier Includes bibliographical references (p. 501-522) and index Marketing esportivo larpcal Marketing gtt Sport gtt Strategische planning gtt Sports Marketing Werbung (DE-588)4065541-6 gnd rswk-swf Sport (DE-588)4056366-2 gnd rswk-swf Marketing (DE-588)4037589-4 gnd rswk-swf Sport (DE-588)4056366-2 s Marketing (DE-588)4037589-4 s Werbung (DE-588)4065541-6 s 1\p DE-604 Hardy, Stephen 1943- Verfasser (DE-588)131684965 aut Sutton, William Antony 1951- Verfasser (DE-588)136852572 aut http://www.loc.gov/catdir/toc/ecip074/2006035638.html Table of contents only LoC Fremddatenuebernahme application/pdf http://bvbr.bib-bvb.de:8991/F?func=service&doc_library=BVB01&local_base=BVB01&doc_number=016304780&sequence=000003&line_number=0001&func_code=DB_RECORDS&service_type=MEDIA Inhaltsverzeichnis 1\p cgwrk 20201028 DE-101 https://d-nb.info/provenance/plan#cgwrk
spellingShingle	Mullin, Bernard James 1949- Hardy, Stephen 1943- Sutton, William Antony 1951- Sport marketing Marketing esportivo larpcal Marketing gtt Sport gtt Strategische planning gtt Sports Marketing Werbung (DE-588)4065541-6 gnd Sport (DE-588)4056366-2 gnd Marketing (DE-588)4037589-4 gnd
subject_GND	(DE-588)4065541-6 (DE-588)4056366-2 (DE-588)4037589-4
title	Sport marketing
title_auth	Sport marketing
title_exact_search	Sport marketing
title_exact_search_txtP	Sport marketing
title_full	Sport marketing Bernard J. Mullin ; Stephen Hardy ; William A. Sutton
title_fullStr	Sport marketing Bernard J. Mullin ; Stephen Hardy ; William A. Sutton
title_full_unstemmed	Sport marketing Bernard J. Mullin ; Stephen Hardy ; William A. Sutton
title_short	Sport marketing
title_sort	sport marketing
topic	Marketing esportivo larpcal Marketing gtt Sport gtt Strategische planning gtt Sports Marketing Werbung (DE-588)4065541-6 gnd Sport (DE-588)4056366-2 gnd Marketing (DE-588)4037589-4 gnd
topic_facet	Marketing esportivo Marketing Sport Strategische planning Sports Marketing Werbung
url	http://www.loc.gov/catdir/toc/ecip074/2006035638.html http://bvbr.bib-bvb.de:8991/F?func=service&doc_library=BVB01&local_base=BVB01&doc_number=016304780&sequence=000003&line_number=0001&func_code=DB_RECORDS&service_type=MEDIA
work_keys_str_mv	AT mullinbernardjames sportmarketing AT hardystephen sportmarketing AT suttonwilliamantony sportmarketing

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