Discovering the hidden listener: an assessment of radio liberty and Western broadcasting to the USSR during the Cold War ; a study based on audience research findings, 1970 - 1991
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| Main Author: | |
|---|---|
| Format: | Book |
| Language: | English |
| Published: |
Stanford, Calif.
Hoover Inst. Press
2007
|
| Subjects: | |
| Online Access: | Inhaltsverzeichnis |
| Physical Description: | XXII, 116 S. graph. Darst. |
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MARC
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| 245 | 1 | 0 | |a Discovering the hidden listener |b an assessment of radio liberty and Western broadcasting to the USSR during the Cold War ; a study based on audience research findings, 1970 - 1991 |c R. Eugene Parta |
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Record in the Search Index
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| adam_text | CONTENTS
UST
OF F86URES
PREFACE: August
1991:
The Coup, the White
House
asid
Radio Liberty
EXECUTIVE SUMMARY
SECTIOW OWE: Measuring the Audience to
Western Broadcasters in the USSR
1
SECTIOWTWO: Trends In Listening to Western
Broadcasters in the USSR:
1970-1991 5
2.1
Early Attempts to Quantify the Audience to
Western Radio:The
1970s 5
2.2
Weekly Reach of Western Broadcasters:
1980-1990 7
2.3
The Impact of Jamming
8
2.4
The Role of Political Events
10
2.5
Trends in Measurement of the Core Audience
12
2.6
Listening to Western Broadcasters in Last
Years of USSR:
1989-1991 13
2.7
Western Radio in a Time of
Glasnost
14
2.8
Audience Cumulation Patterns: How
Frequently Did Listeners Tune In?
16
vi
□
Contents
2.9
Audience Duplication Patterns in the
Core Audience
17
2.10
Listening in the Geographic Regions of
the USSR: Overall Patterns in
1989 19
2.11
Shifts in Listening to Radio Liberty After
Cessation of Jamming
20
2.12
Listening in Russian and Nationality
Languages: RL and
VOA
21
2.13
The Overall Annual Audience to Western
Radio:
1980-1990 23
2.14
Comparisons with Internal Surveys to
Confirm Audience Estimates
24
SECTBOM THREE: W!h©
Wer©
Ïfo©
Listeners
amidi
What Old! They Hear?
Ώ
3.1
Demographic Characteristics of Listeners
to Radio Liberty
27
3.2
Western Radio Listening by
Attitűd
i nal
Type
ЗО
3.3
Motivations for Listening to
Western Radio
32
3.4
Choice of Programming from Radio Liberty
34
3.5
Listeners Perceptions of Major
Western Broadcasters
36
SECTION
F©UB:
Western
Mìe«!® EiTwSrommeinit
41
4.1
Information Sources Used for National
and International News
41
4.2
Media Use by Demographic Characteristics
42
4.3
Media Use by FactorTypes
44
4.4
Trends in Media Use:
1978-1988 45
FIVE: Western Kadi®
arad T@pica8
Issues:
Cas®
Stadfes
47
5.1
The War in Afghanistan:
1979-1989 47
5.2
The
Samizdat
Phenomenon:
1970s 52
5.3
The Korean Airliner Incident:
1983 54
5.4
The Chernobyl Disaster:
1986 57
¿SSSBb*
München
Contents ■
vìi
5.5
Glasnost and
Perestroika: 1985-1990 58
5.6
The Solidarity Movement in Poland:
1980-1981 59
6.1
Large Cold-War Audiences
64
6.2
Widespread Regime Attacks
64
6.3
Effect on USSR Media
64
6.4
Influence on Attitude and Opinion Formation
66
6.5
Summing Up
67
iÄÄÖFii FimKDlBigs
wit
EU Data
from
th®
АочеВшеѕ
®tf
tih©
USSR
7.1
Comparative Listening Rates
70
7.2
Demographic Comparisons
70
7.3
Motivations for Listening, Programs Heard
andTrust in Western Information
71
7.4
Western Stations Heard
73
7.5
Conclusions
73
Tih©
¡VIT
Mass
i¥ì©dia Compiuta SSmuisitS®ini
C.1
Comparison of Findings from Separate
SAAOR Samples
83
C.2 Comparison of Findings onTV Viewing Behavior
85
C.3 Comparison of Attitudes to Andrei Sakharov
86
C.4 Comparison of Attitudes toward Solidarity
in Poland
87
C.5 Comparison of Attitudes toward
Perestroika 89
С.
6
Comparison of Findings on Western
Radio Listening
90
viii
■ Contents
SELECT
BSBLiOGRAPHY
105
ABOUT THE AUTHOR
107
INDEX
109
|
| adam_txt |
CONTENTS
UST
OF F86URES
PREFACE: August
1991:
The Coup, the White
House
asid
Radio Liberty
EXECUTIVE SUMMARY
SECTIOW OWE: Measuring the Audience to
Western Broadcasters in the USSR
1
SECTIOWTWO: Trends In Listening to Western
Broadcasters in the USSR:
1970-1991 5
2.1
Early Attempts to Quantify the Audience to
Western Radio:The
1970s 5
2.2
Weekly Reach of Western Broadcasters:
1980-1990 7
2.3
The Impact of Jamming
8
2.4
The Role of Political Events
10
2.5
Trends in Measurement of the "Core Audience"
12
2.6
Listening to Western Broadcasters in Last
Years of USSR:
1989-1991 13
2.7
Western Radio in a Time of
Glasnost'
14
2.8
Audience Cumulation Patterns: How
Frequently Did Listeners Tune In?
16
vi
□
Contents
2.9
Audience Duplication Patterns in the
"Core Audience"
17
2.10
Listening in the Geographic Regions of
the USSR: Overall Patterns in
1989 19
2.11
Shifts in Listening to Radio Liberty After
Cessation of Jamming
20
2.12
Listening in Russian and Nationality
Languages: RL and
VOA
21
2.13
The Overall Annual Audience to Western
Radio:
1980-1990 23
2.14
Comparisons with Internal Surveys to
Confirm Audience Estimates
24
SECTBOM THREE: W!h©
Wer©
Ïfo©
Listeners
amidi
What Old! They Hear?
Ώ
3.1
Demographic Characteristics of Listeners
to Radio Liberty
27
3.2
Western Radio Listening by
Attitűd
i nal
Type
ЗО
3.3
Motivations for Listening to
Western Radio
32
3.4
Choice of Programming from Radio Liberty
34
3.5
Listeners' Perceptions of Major
Western Broadcasters
36
SECTION
F©UB:
Western
Mìe«!® EiTwSrommeinit
41
4.1
Information Sources Used for National
and International News
41
4.2
Media Use by Demographic Characteristics
42
4.3
Media Use by "FactorTypes"
44
4.4
Trends in Media Use:
1978-1988 45
FIVE: Western Kadi®
arad T@pica8
Issues:
Cas®
Stadfes
47
5.1
The War in Afghanistan:
1979-1989 47
5.2
The
Samizdat
Phenomenon:
1970s 52
5.3
The Korean Airliner Incident:
1983 54
5.4
The Chernobyl Disaster:
1986 57
¿SSSBb*
München
Contents ■
vìi
5.5
Glasnost and
Perestroika: 1985-1990 58
5.6
The Solidarity Movement in Poland:
1980-1981 59
6.1
Large Cold-War Audiences
64
6.2
Widespread Regime Attacks
64
6.3
Effect on USSR Media
64
6.4
Influence on Attitude and Opinion Formation
66
6.5
Summing Up
67
iÄÄÖFii FimKDlBigs
wit
EU Data
from
th®
АочеВшеѕ
®tf
tih©
USSR
7.1
Comparative Listening Rates
70
7.2
Demographic Comparisons
70
7.3
Motivations for Listening, Programs Heard
andTrust in Western Information
71
7.4
Western Stations Heard
73
7.5
Conclusions
73
Tih©
¡VIT
Mass
i¥ì©dia Compiuta SSmuisitS®ini
C.1
Comparison of Findings from Separate
SAAOR Samples
83
C.2 Comparison of Findings onTV Viewing Behavior
85
C.3 Comparison of Attitudes to Andrei Sakharov
86
C.4 Comparison of Attitudes toward Solidarity
in Poland
87
C.5 Comparison of Attitudes toward
Perestroika 89
С.
6
Comparison of Findings on Western
Radio Listening
90
viii
■ Contents
SELECT
BSBLiOGRAPHY
105
ABOUT THE AUTHOR
107
INDEX
109 |
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| spelling | Parta, R. Eugene Verfasser aut Discovering the hidden listener an assessment of radio liberty and Western broadcasting to the USSR during the Cold War ; a study based on audience research findings, 1970 - 1991 R. Eugene Parta Stanford, Calif. Hoover Inst. Press 2007 XXII, 116 S. graph. Darst. txt rdacontent n rdamedia nc rdacarrier Radio Liberty Voice of America (Organization) Radio Free Europe, Radio Liberty (DE-588)2058914-1 gnd rswk-swf Geschichte 1970-1991 gnd rswk-swf International broadcasting Soviet Union Radio audiences Soviet Union Radio broadcasting Soviet Union Sowjetunion Sowjetunion (DE-588)4077548-3 gnd rswk-swf Sowjetunion (DE-588)4077548-3 g Radio Free Europe, Radio Liberty (DE-588)2058914-1 b Geschichte 1970-1991 z DE-604 Digitalisierung BSBMuenchen application/pdf http://bvbr.bib-bvb.de:8991/F?func=service&doc_library=BVB01&local_base=BVB01&doc_number=016289711&sequence=000002&line_number=0001&func_code=DB_RECORDS&service_type=MEDIA Inhaltsverzeichnis |
| spellingShingle | Parta, R. Eugene Discovering the hidden listener an assessment of radio liberty and Western broadcasting to the USSR during the Cold War ; a study based on audience research findings, 1970 - 1991 Radio Liberty Voice of America (Organization) Radio Free Europe, Radio Liberty (DE-588)2058914-1 gnd International broadcasting Soviet Union Radio audiences Soviet Union Radio broadcasting Soviet Union |
| subject_GND | (DE-588)2058914-1 (DE-588)4077548-3 |
| title | Discovering the hidden listener an assessment of radio liberty and Western broadcasting to the USSR during the Cold War ; a study based on audience research findings, 1970 - 1991 |
| title_auth | Discovering the hidden listener an assessment of radio liberty and Western broadcasting to the USSR during the Cold War ; a study based on audience research findings, 1970 - 1991 |
| title_exact_search | Discovering the hidden listener an assessment of radio liberty and Western broadcasting to the USSR during the Cold War ; a study based on audience research findings, 1970 - 1991 |
| title_exact_search_txtP | Discovering the hidden listener an assessment of radio liberty and Western broadcasting to the USSR during the Cold War ; a study based on audience research findings, 1970 - 1991 |
| title_full | Discovering the hidden listener an assessment of radio liberty and Western broadcasting to the USSR during the Cold War ; a study based on audience research findings, 1970 - 1991 R. Eugene Parta |
| title_fullStr | Discovering the hidden listener an assessment of radio liberty and Western broadcasting to the USSR during the Cold War ; a study based on audience research findings, 1970 - 1991 R. Eugene Parta |
| title_full_unstemmed | Discovering the hidden listener an assessment of radio liberty and Western broadcasting to the USSR during the Cold War ; a study based on audience research findings, 1970 - 1991 R. Eugene Parta |
| title_short | Discovering the hidden listener |
| title_sort | discovering the hidden listener an assessment of radio liberty and western broadcasting to the ussr during the cold war a study based on audience research findings 1970 1991 |
| title_sub | an assessment of radio liberty and Western broadcasting to the USSR during the Cold War ; a study based on audience research findings, 1970 - 1991 |
| topic | Radio Liberty Voice of America (Organization) Radio Free Europe, Radio Liberty (DE-588)2058914-1 gnd International broadcasting Soviet Union Radio audiences Soviet Union Radio broadcasting Soviet Union |
| topic_facet | Radio Liberty Voice of America (Organization) Radio Free Europe, Radio Liberty International broadcasting Soviet Union Radio audiences Soviet Union Radio broadcasting Soviet Union Sowjetunion |
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