Neuromarketing understanding the "buy button" in your customer's brain - Renvoisé, Patrick; Morin, Christophe (Nelson, 2007)
Rev. ed. of the English ed. with title: Neuromarketing. 2002-2005. -- An earlier English ed. also published with title: Selling to the old brain. 2002-2003.
Includes bibliographical references (p. 237-239)