Kotler, P., & Lee, N. (2008). Social marketing: Influencing behaviors for good (3. ed.). Sage Publ.
Chicago Style (17th ed.) CitationKotler, Philip, and Nancy Lee. Social Marketing: Influencing Behaviors for Good. 3. ed. Los Angeles [u.a.]: Sage Publ, 2008.
MLA (9th ed.) CitationKotler, Philip, and Nancy Lee. Social Marketing: Influencing Behaviors for Good. 3. ed. Sage Publ, 2008.
Warning: These citations may not always be 100% accurate.