E-Business models, services and communications:
"This book provides researchers and practitioners with valuable information on recent advances and developments in emerging e-business models and technologies. It covers a variety of topics such as e-business models, telecommunication network utilization, online consumer behavior, electronic co...
Gespeichert in:
| Format: | Buch |
|---|---|
| Sprache: | English |
| Veröffentlicht: |
Hershey [u.a.]
Information Science Reference
2008
|
| Schriftenreihe: | Advances in e-business research series (AEBR)
|
| Schlagworte: | |
| Online-Zugang: | Inhaltsverzeichnis |
| Zusammenfassung: | "This book provides researchers and practitioners with valuable information on recent advances and developments in emerging e-business models and technologies. It covers a variety of topics such as e-business models, telecommunication network utilization, online consumer behavior, electronic communication adoption and service provider strategies, and privacy policies and implementation issues"--Provided by publisher. |
| Beschreibung: | XIX, 442 S. graph. Darst. |
| ISBN: | 9781599048314 |
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Datensatz im Suchindex
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| adam_text | Table of Contents
Preface.................................................................................................................................................xv
Section I
E-Business Models and Organizations
Chapter I
Markets, Hierarchies, and the Evolving Nature of Interorganizational Cooperation /
Wonyoung Lee, Praveen Aggarwal, Hyonkil Shin, Taihoon Cha, and Seunghan Kim...........................1
Chapter II
Implementing E-Business Models in the Public Services: Challenges, Constraints,
and Successful Elements / Francesco Andreesca.................................................................................22
Chapter III
Ambient E-Service: Applications and Embracing Model / Yuan-Chu Hwang artdSoe-Tsyr Yuan......54
Chapter IV
Superior Customer Value and Network Size in Markets Characterized by Network Effects /
Fan-Chen Tseng, Ching-I Teng, and David M. Chiang........................................................................84
Section II
E-Business Strategies
Chapter V
Pure Play vs. Bricks-and-Clicks: A Study of Their Benefits and Practices /
Youlong Zhuang andAlbert L. Lederer.................................................................................................98
Chapter VI
Engaging SMEs in E-Business: Insights from an Empirical Study /
Chapter VII
China and India: E-Business in the Developing World /
Peter Raven, Xiaoqing Huang, and Ben Kim.....................................................................................139
Chapter VIII
The Role of Trust in Business-to-Business E-Commerce Collaboration in a Unique
Environment in Australia /
Carol Pollard and Amanda Diggles....................................................................................................159
Section III
Web Services
Chapter IX
Incorporating Web Services into E-Business Systems: An SME Perspective /
Ranjit Bose and Vijayan Sugumaran..................................................................................................183
Chapter X
Modelling in Clinical Practice with Web Services and BPEL /
Iain Morrison, Bryn Lewis, and Sony Nugrahanto.............................................................................209
Chapter XI
Assessing the Potential Impact of Web Services on Business Processes /
Jan-Hendrik Sewing, Michael Rosemann, Marlon Dumas, and Marcello La Rosa...........................222
Chapter XII
Web Service Orchestration and Choreography: Enabling Business Processes on the Web /
Florian Daniel and Barbara Pernici..................................................................................................251
Chapter XIII
Metering and Accounting for Service-Oriented Computing /
Arm Kumar, Vikas Agarwal, and Neeran Karnik...............................................................................275
Section IV
Online Consumer Behavior
Chapter XIV
Effects of Web-Based Customer Relationship Management on Customer Satisfaction:
A Structual Equation Modeling Analysis /
Wen-Jong Jih, Su-FangLee, Yuan-Cheng Tsai, andShyh-RongFang...............................................306
Chapter XV
The Formation of Online Trust I Anol Bhattacherjee.........................................................................325
Chapter XVI
The Influence of Familiarity and Security on Decision Making Processes in E-Commerce:
The Role of User Experience / Fahim Akhter and Wendy Hui...........................................................344
Section V
Online Intermediaries
Chapter XVII
The Roles of Online Intermediaries in Collective Memory-Supported Electronic Negotiation /
Nongkrem Lertpittayapoom andSouren Paul.....................................................................................355
Chapter XVIII
Morethailand.com: Online Travel Intermediary / Pongsak Hoontrakul andSunil Sahadev..............373
Compilation of References ..............................................................................................................395
About the Contributors ...................................................................................................................432
Index...................................................................................................................................................441
Detailed Table of Contents
Preface
.xv
Section I
E-Business Models and Organizations
Chapter I
Markets, Hierarchies, and the Evolving Nature of Interorganizational Cooperation /
Wonyoung Lee, Praveen Aggarwal, Hyonkil Shin, Taihoon Cha, and Seunghan Kim........................... 1
The decreasing cost of IT has encouraged organizations to seek new ways of cooperating with mem-
bers of the supply chain and other key strategic partners. This increased cooperation is giving rise to a
new type of interorganizational system (IOS). Before the advent of the Internet, IS integration required
significant investments on the part of organizations participating in an IOS. Such heavy investments, in
turn, necessitated close strategic cooperation in the non-IS domain as well. Thus, IS integration went
hand-in-hand with non-IS (relational) integration in the pre-Internet era. However, advances in Internet
technology have commoditized IS integration to a significant extent, thereby allowing the uncoupling
of IS integration and relational integration. It is now possible for organizations to have IS integration
without developing strong non-IS linkages. We propose a framework to account for this recent shift
and present a typology for classifying interorganizational systems based on the segregation of IS and
relational integration. We also verify the typology in case studies of four large firms.
Chapter II
Implementing E-Business Models in the Public Services: Challenges, Constraints,
and Successful Elements I Francesco Andreesca.................................................................................22
Despite the significant progress made by research into e-business models, the issue of how public sector
organisations can successfully make the transition from traditional approaches to e-business by taking
advantage of e-technologies has received little attention. This chapter draws on qualitative, longitudinal
case-study research carried out between 2001 and 2005 in Britain s national mapping agency to reveal
the processes of strategic and organisational transformation engendered by e-business in an organisation
evolving from the classical, bureaucratic, and centralised public sector model toward a new organi-
sational form through embracing e-business as a corporate philosophy. The study also explores the key
components of the new e-business model implemented by the organisation and the contextual factors
that impacted on the effectiveness of e-strategy implementation in order to draw a list of best practices
for the implementation of e-business in a public sector context.
Chapter III
Ambient E-Service: Applications and Embracing Model / Yuan-Chu Hwang and Soe-Tsyr Yuan......54
Most of existing mobile services were designed based on the client/server architecture. Those mobile
services neither paid much attention to mobile users interactions with their environments nor considered
the collective efforts between the mobile users in a dynamic peer group. In this chapter, the notion of
ambient e-service is so defined as to identify a new scope of mobile e-service, which address dynamic
collective efforts between mobile users (enabled by mobile peer-to-peer technology), dynamic interactions
with ambient environments (envisioned by location-based service), the moment of value (empowered by
wireless technologies), and low cost service provision. The notable features of ambient e-services are the
exhilarated linkage based on social context and significantly rapid growth of connections. We also pres-
ent an ambient e-service framework that characterizes ambient e-services with three dimensions (value
stack, environment stack, and technology stack), followed by several exemplars of ambient e-service
applications. Moreover, we present the ambient e-service embracing model (ASEM) that addresses the
integrated consideration of trust, reputation, and privacy required for fostering the growth of ambient
e-services and steers the directions of future fruitful relevant research. The embracing model can also
guide the government or service providers to implement the ambient e-service applications that satisfy
customers unique needs under various circumstances.
Chapter IV
Superior Customer Value and Network Size in Markets Characterized by Network Effects /
Fan-Chen Tseng, Ching-I Teng, and David M. Chiang........................................................................84
Network effect indicates that the value of connecting to a network is positively associated with the current
number of customers connected to that network. Network effect strengthens the strong firms, weakens
the weak firms, and may lead to a winner-take-all market. Thus, managing customer perceived value is
crucial in markets with network effects. This chapter models customer perceived value, presents ways to
improve the value, and discusses the relationship between customer perceived value and network size.
Implications for e-business practitioners are discussed.
Section II
E-Business Strategies
Chapter V
Pure Play vs. Bricks-and-Clicks: A Study of Their Benefits and Practices /
Youlong Zhuang and Albert L. Lederer.................................................................................................98
Pure Play and Bricks-and-Clicks represent today s two major retailing models. The current study answers
four questions comparing the two models in terms of the e-commerce benefits achieved and information
systems management practices used to achieve them. It applies a Web-based survey to compare 69 Pure
Plays to 348 Bricks-and-Clicks retailers in terms of the market expansion, customer service, back-end
efficiency, inventory management, and cost reduction benefits reaped as well as in terms of the bench-
marking, process redesign, and planning practices used. It found market expansion as the top benefit for
both types of retailers. Pure plays exceed Bricks-and-Clicks at achieving back-end efficiency, inventory
management, and cost reduction benefits. Pure play retailers apply benchmarking to reap their benefits
while Bricks-and-Clicks retailers use process redesign and planning to reap theirs. Pure play retailers
are better able to utilize benchmarking to realize market expansion and customer service benefits. On
the other hand, Bricks-and-Clicks retailers are better able to utilize process redesign to realize inventory
management and cost reduction benefits. The findings suggest potential directions for future research
as well as electronic retail practice.
Chapter VI
Engaging SMEs in E-Business: Insights from an Empirical Study /
MarkXu, Ravni Rohatgi, and Yanqing Duan...................................................................................... 119
The rapid rise of e-business has brought profound impact on, as well as significant challenges to,
businesses of all sizes. The lack of anticipated engagement in e-business by small- and medium-sized
enterprises (SMEs) is still a concern to the UK government. Findings from the literature appear to
have revealed a contradictory picture of SMEs engagement in e-business. There is limited systematic
research into how companies, especially small companies, are adopting the Internet technologies. This
book chapter reviews current research on SMEs e-business adoption by following various adoption
models. The chapter examines the driving forces and inhibitors that effect the adoption of e-business
technology in SMEs. Through interviews with 40 owner managers in the electronic components industry,
the chapter reveals that most of the small firms in this industry are at the lower level of the e-adoption
ladder —predominantly using the Internet for searching information and e-mail. SMEs in this industry
have not yet widely engaged in online transactions. The current level of adoption is driven by both in-
ternal and external factors, including operational benefits, industry common practice, and peer pressure.
External forces such as a lack of push from suppliers and customers and a lack of strategic vision of
using advanced e-business technology for competitive advantages have determinant effects on the level
and scale of e-adoption in SME sector.
Chapter VII
China and India: E-Business in the Developing World /
Peter Raven, Xiaoqing Huang, and Ben Kim.....................................................................................139
The Internet has changed the way many companies do business, but has also tended to increase the
disparity between firms in developed countries and those in developing countries. As the digital divide
seems to grow, the question becomes how will developing countries catch up? We examine two large
developing countries, China and India, in an attempt to understand their approaches to developing e-
business. While both countries had access to the technology at about the same time, each has taken a
different path to utilizing it. These approaches are based on a number of factors, including government
initiatives and focus, infrastructure building, experience and understanding of business operations, and
culture, among others. China appears to be ahead of India in the mechanics and infrastructure, but India
is ahead in e-readiness. Both countries are poised for rapidly increasing e-business, however, they have
huge problems of poverty and inequality between urban and rural connectivity that must be resolved to
take advantage of e-business.
Chapter VIII
The Role of Trust in Business-to-Business E-Commerce Collaboration in a Unique
Environment in Australia / Carol Pollard andAmanda Diggles........................................................159
This research explores inter-organizational collaboration in business-to-business e-commerce and the
factors that influence its development in a unique Australian environment. Using a qualitative case study
approach, seven informants from four Tasmanian organisations were interviewed. The data confirmed
trust was an important prerequisite for the establishment and development of both electronic and tradi-
tional inter-organisational relationships. Collaborative relations such as communication and repeated
interactions facilitated the development of trading partner trust. Interestingly, trading partner size did
not influence trading partner trust, although volume of business conducted between trading partners
was an influencing factor. Other factors included trading partner reputation and length of pre-existing
relationship. Perceived benefits of trading partner trust included general business efficiencies, business
growth, faster payment, increased information sharing and confidence, improved business relations,
delivery, and reliability. The results enhance organisational awareness of similarities and differences
between traditional and electronic business-to-business trading relationships, and contribute to the
growing body of knowledge on inter-organisational trust and business-to-business e-commerce. The
influence of the unique Tasmanian environment was acknowledged and discussed as a mediating vari-
able in considering the findings.
Section III
Web Services
Chapter IX
Incorporating Web Services into E-Business Systems: An SME Perspective /
Ranjit Bose and Vijayan Sugumaran..................................................................................................183
There are a multitude of benefits and challenges that can be derived from the convergence of two major
current technologies: (a) Web services (WS)—technology that allows application development and inte-
gration using the service-oriented computing paradigm; and (b) E-business systems—using the Internet
as the basis for interacting with customers, suppliers, and other business partners. This combination
called WS-based e-business systems promises to provide a dynamic e-business environment. We inves-
tigate the existing deployment barriers for such an environment from the perspectives of the three WS
stakeholders, namely the service providers, service consumers, and the WS standards organizations and
presents a challenges framework that organizes and interrelates these barriers in an easily understandable
manner to help study further the factors that impact the deployment and use of WS within e-business.
Using this framework, we analyze WS incorporation challenges for small- and medium-sized enterprises
(SMEs) since they are a vital engine driving the world economy, and are realizing significant benefits
from adoption and implementation of Internet-based business solutions. WS-based e-business system
applications promise to do even more for them.
Chapter X
Modelling in Clinical Practice with Web Services and BPEL /
Iain Morrison, Bryn Lewis, and Sony Nugrahanto.............................................................................209
The aim of increasing the quality of healthcare has led to the development of a number of guideline
systems whereby clinicians receive assistance in decision making in a given care context—for example
in areas such as prescribing or therapeutics. These guidelines range in complexity and functionality
from simple textual references through to executable modules, which can subsume some of the clinical
decision making process. In the latter case, ensuring consistent and interoperable engagement between
the guideline engine, clinical information system, and patient record can become problematic. Critical
areas include vocabulary and terminology (in differing use contexts) and the interfaces and interaction
between different sub-systems where traditional approaches have been focused on tightly coupling of
sub-systems and in the generation of special purpose glue languages and logic. In this chapter, we
briefly describe an approach to clinical, information, and service modelling. This approach uses tools
and techniques gaining increasing acceptance in the e-commerce domain, which shares many of the
technical and interoperability problems present in e-health.
Chapter XI
Assessing the Potential Impact of Web Services on Business Processes /
Jan-Hendrik Sewing, Michael Rosemann, Marlon Dumas, and Marcello La Rosa...........................222
Though Web services offer unique opportunities for the design of new business processes, the assess-
ment of the potential impact of Web services on existing business information systems is often reduced
to technical aspects. This chapter proposes a four-phase methodology, which facilitates the evaluation
of the potential use of Web services on business information systems both from a technical and from a
strategic viewpoint. It is based on business process models, which are used to frame the adoption and
deployment of Web services and to assess their impact on existing business processes. The application
of this methodology is described using a procurement scenario.
Chapter XII
Web Service Orchestration and Choreography: Enabling Business Processes on the Web /
Florian Daniel and Barbara Pernici..................................................................................................251
The Web service domain is a fast growing and fast changing environment. From a business perspective,
the trend over the last few years in the Web services area firmly points toward seamless business logic
integration and inter-enterprise collaboration. However, in order to accomplish such goals, both tech-
nological and conceptual advances are required. Some already have proven their viability; others still
have to be made. Among them, Web service orchestration and choreography are of crucial importance,
but still lack a widely agreed on development framework comprising both technological and conceptual
aspects.In this chapter, we try to provide a critical snapshot of current standards for Web service develop-
ment and particularly we focus on Web service orchestration and choreography. We discuss problems
and solutions from a conceptual point of view, exemplify the illustrated ideas by means of real-world
technologies and standards, and highlight the mutual dependencies that exist among orchestration and
choreography of Web services.
Chapter XIII
Metering and Accounting for Service-Oriented Computing /
Arun Kumar, Vikas Agarwal, and Neeran Karnik...............................................................................275
Distributed systems of today have evolved from tightly coupled architectures such as CORBA and
DCOM to loosely coupled service-oriented architectures such as Web services. The success of such
architectures depends upon availability of supporting functions such as security, systems management,
service level agreements, and development environments with associated tooling. An important man-
agement component of such an infrastructure is the metering and accounting for service usage which is
essential for successful deployments in commercial environments. This chapter explores the problem
space and presents an architecture that addresses this need. We start by defining taxonomy of services
from the perspective of usage metering, charging, and business models. We discuss how service usage
can be measured, aggregated, and communicated in a uniform way. Finally, we report on a prototype
design and implementation.
Section IV
Online Consumer Behavior
Chapter XIV
Effects of Web-Based Customer Relationship Management on Customer Satisfaction:
A Structual Equation Modeling Analysis /
Wen-Jong Jih, Su-Fang Lee, Yuan-Cheng Tsai, and Shyh-Rong Fang...............................................306
This study addresses the effect of e-customer relationship management (e-CRM) practices on online
customers satisfaction with their experience in interacting with the company Web sites. Recognizing
the importance of maintaining a healthy relationship with customers, companies are actively seeking
ways to enhance the customer value of their offerings through relationship marketing. Since effective
managing of customer relationship essentially involves managing customer information flow, Internet
technologies have become an important element of a firm s e-CRM program. The company Web site is
functioning as the focal point of contact for interacting with existing and prospective customers. An im-
portant concern is how the company Website affects customers overall perception of the Web site. Using
the concepts of Internet-mediated market orientation in marketing and user satisfaction in information
systems, this study analyzes causal as well as correlation relationships between e-CRM practices and
online customer Web site satisfaction. Based on the primary data collected in Taiwan, the study found
that e-CRM practices positively impact online customers Web site satisfaction through their perception
of the Web site s customer orientation.
Chapter XV
The Formation of Online Trust I Anul Bhattacherjee.........................................................................325
This study outlines three trust-building processes (relational, calculative, and institutional) that shape
individual trust in online firms and describes how these processes change over time as users gain experi-
ence with the online firms. It hypothesizes three alternative belief structures resulting from the previous
processes as determinants of trust, theorizes the temporal nature of their effects on trust as users observe
and learn from the firm s actual behavior, and then empirically tests the hypothesized associations using
data collected from a field survey of online banking users. The results indicate that relational, calculative,
and institutional beliefs are indeed significant drivers of trust. However, calculative and institutional
beliefs have stronger initial effects than relational beliefs for new consumers of online firms. The effect
of calculative belief on trust decreases with time, while that of relational beliefs increases and that of
institutional beliefs remains relatively unchanged. Research and practical implications of these findings
are discussed.
Chapter XVI
The Influence of Familiarity and Security on Decision Making Processes in E-Commerce:
The Role of User Experience / Fahim Akhter and Wendy Hui...........................................................344
E-commerce can enhance its acceptance among users through fostering online trust, which is vital for
decision-making process. The perception and computation of trust is crucial for vendors and users for the
success of e-commerce. The calculation and measurement of trust antecedent involves complex aspect
such as presence of security controls and familiarity within the Web site. Most companies are acquir-
ing security technology because everybody else is doing the same, but not because there has been a
proper assessment of its association with trust. The purpose of this paper is to analyze the role of trust
antecedents such as security, and familiarity when they are used collectively to do online transactions.
Trust, in general, is an important factor in conducting e-transaction, which revolve around uncertainty
and ambiguity. The fuzzy logic approach provides a means for coping with this uncertainty and vagueness
that are present in e-commerce. Therefore, the fuzzy logic approach is been deployed to develop scales
to measure the effects of users familiarity and perception of security in an online business-to-consumer
(B2C) context. This research provides guidelines to vendors on how they could ascertain the trust level
of their business and ways of mitigate the negative impact on the trust level.
Section V
Online Intermediaries
Chapter XVII
The Roles of Online Intermediaries in Collective Memory-Supported Electronic Negotiation /
Nongkrem Lertpittayapoom andSouren Paul.....................................................................................355
Following the emergence of the Internet, electronic negotiation has become an alternative to face-to-
face negotiation. The rise of Web sites such as electronic marketplaces or electronic brokerages also
fueled the popularity of electronic negotiation. The current forms of negotiation support systems (NSS)
used to support many electronic negotiations offer very little support for historical negotiation data. In
order to address this issue, the idea of a collective memory support in negotiations has been proposed
in recent years. This paper highlights the use of an online intermediary as an effective location from
which collective memory support can be offered. The paper proposes that an intermediary based col-
lective memory support will increase confidence in negotiation, reduce overall negotiation time, and
strengthen trust between negotiators.
Chapter XVIII
Morethailand.com: OnlineTravel Intermediary IPongsakHoontrakulandSunilSahadev..............373
The case study showcases morethailand.com, an e-intermediary in the tourism industry. Based out
of Thailand, the firm is in the process of finding a niche for itself through innovative online and offline
marketing strategies with the constraint of limited resources. The case study attempts to focus on the
e-business challenges in the travel and tourism sector especially in a developing country like Thailand.
It specifically highlights the clash between the traditional and modern form of intermediaries in the
travel and tourism sector and how it is bound to evolve in the future. A comparison between different
approaches to search engine marketing offers an interesting perspective to the literature pertaining to
online e-commerce. An economic view on the case is also presented.
Compilation of References ..............................................................................................................395
About the Contributors ...................................................................................................................432
Index...................................................................................................................................................441
|
| adam_txt |
Table of Contents
Preface.xv
Section I
E-Business Models and Organizations
Chapter I
Markets, Hierarchies, and the Evolving Nature of Interorganizational Cooperation /
Wonyoung Lee, Praveen Aggarwal, Hyonkil Shin, Taihoon Cha, and Seunghan Kim.1
Chapter II
Implementing E-Business Models in the Public Services: Challenges, Constraints,
and Successful Elements / Francesco Andreesca.22
Chapter III
Ambient E-Service: Applications and Embracing Model / Yuan-Chu Hwang artdSoe-Tsyr Yuan.54
Chapter IV
Superior Customer Value and Network Size in Markets Characterized by Network Effects /
Fan-Chen Tseng, Ching-I Teng, and David M. Chiang.84
Section II
E-Business Strategies
Chapter V
Pure Play vs. Bricks-and-Clicks: A Study of Their Benefits and Practices /
Youlong Zhuang andAlbert L. Lederer.98
Chapter VI
Engaging SMEs in E-Business: Insights from an Empirical Study /
Chapter VII
China and India: E-Business in the Developing World /
Peter Raven, Xiaoqing Huang, and Ben Kim.139
Chapter VIII
The Role of Trust in Business-to-Business E-Commerce Collaboration in a Unique
Environment in Australia /
Carol Pollard and Amanda Diggles.159
Section III
Web Services
Chapter IX
Incorporating Web Services into E-Business Systems: An SME Perspective /
Ranjit Bose and Vijayan Sugumaran.183
Chapter X
Modelling in Clinical Practice with Web Services and BPEL /
Iain Morrison, Bryn Lewis, and Sony Nugrahanto.209
Chapter XI
Assessing the Potential Impact of Web Services on Business Processes /
Jan-Hendrik Sewing, Michael Rosemann, Marlon Dumas, and Marcello La Rosa.222
Chapter XII
Web Service Orchestration and Choreography: Enabling Business Processes on the Web /
Florian Daniel and Barbara Pernici.251
Chapter XIII
Metering and Accounting for Service-Oriented Computing /
Arm Kumar, Vikas Agarwal, and Neeran Karnik.275
Section IV
Online Consumer Behavior
Chapter XIV
Effects of Web-Based Customer Relationship Management on Customer Satisfaction:
A Structual Equation Modeling Analysis /
Wen-Jong Jih, Su-FangLee, Yuan-Cheng Tsai, andShyh-RongFang.306
Chapter XV
The Formation of Online Trust I Anol Bhattacherjee.325
Chapter XVI
The Influence of Familiarity and Security on Decision Making Processes in E-Commerce:
The Role of User Experience / Fahim Akhter and Wendy Hui.344
Section V
Online Intermediaries
Chapter XVII
The Roles of Online Intermediaries in Collective Memory-Supported Electronic Negotiation /
Nongkrem Lertpittayapoom andSouren Paul.355
Chapter XVIII
Morethailand.com: Online Travel Intermediary / Pongsak Hoontrakul andSunil Sahadev.373
Compilation of References .395
About the Contributors .432
Index.441
Detailed Table of Contents
Preface
.xv
Section I
E-Business Models and Organizations
Chapter I
Markets, Hierarchies, and the Evolving Nature of Interorganizational Cooperation /
Wonyoung Lee, Praveen Aggarwal, Hyonkil Shin, Taihoon Cha, and Seunghan Kim. 1
The decreasing cost of IT has encouraged organizations to seek new ways of cooperating with mem-
bers of the supply chain and other key strategic partners. This increased cooperation is giving rise to a
new type of interorganizational system (IOS). Before the advent of the Internet, IS integration required
significant investments on the part of organizations participating in an IOS. Such heavy investments, in
turn, necessitated close strategic cooperation in the non-IS domain as well. Thus, IS integration went
hand-in-hand with non-IS (relational) integration in the pre-Internet era. However, advances in Internet
technology have commoditized IS integration to a significant extent, thereby allowing the uncoupling
of IS integration and relational integration. It is now possible for organizations to have IS integration
without developing strong non-IS linkages. We propose a framework to account for this recent shift
and present a typology for classifying interorganizational systems based on the segregation of IS and
relational integration. We also verify the typology in case studies of four large firms.
Chapter II
Implementing E-Business Models in the Public Services: Challenges, Constraints,
and Successful Elements I Francesco Andreesca.22
Despite the significant progress made by research into e-business models, the issue of how public sector
organisations can successfully make the transition from traditional approaches to e-business by taking
advantage of e-technologies has received little attention. This chapter draws on qualitative, longitudinal
case-study research carried out between 2001 and 2005 in Britain's national mapping agency to reveal
the processes of strategic and organisational transformation engendered by e-business in an organisation
evolving from the classical, bureaucratic, and centralised "public sector model" toward a new organi-
sational form through embracing e-business as a corporate philosophy. The study also explores the key
components of the new e-business model implemented by the organisation and the contextual factors
that impacted on the effectiveness of e-strategy implementation in order to draw a list of best practices
for the implementation of e-business in a public sector context.
Chapter III
Ambient E-Service: Applications and Embracing Model / Yuan-Chu Hwang and Soe-Tsyr Yuan.54
Most of existing mobile services were designed based on the client/server architecture. Those mobile
services neither paid much attention to mobile users' interactions with their environments nor considered
the collective efforts between the mobile users in a dynamic peer group. In this chapter, the notion of
ambient e-service is so defined as to identify a new scope of mobile e-service, which address dynamic
collective efforts between mobile users (enabled by mobile peer-to-peer technology), dynamic interactions
with ambient environments (envisioned by location-based service), the moment of value (empowered by
wireless technologies), and low cost service provision. The notable features of ambient e-services are the
exhilarated linkage based on social context and significantly rapid growth of connections. We also pres-
ent an ambient e-service framework that characterizes ambient e-services with three dimensions (value
stack, environment stack, and technology stack), followed by several exemplars of ambient e-service
applications. Moreover, we present the ambient e-service embracing model (ASEM) that addresses the
integrated consideration of trust, reputation, and privacy required for fostering the growth of ambient
e-services and steers the directions of future fruitful relevant research. The embracing model can also
guide the government or service providers to implement the ambient e-service applications that satisfy
customers' unique needs under various circumstances.
Chapter IV
Superior Customer Value and Network Size in Markets Characterized by Network Effects /
Fan-Chen Tseng, Ching-I Teng, and David M. Chiang.84
Network effect indicates that the value of connecting to a network is positively associated with the current
number of customers connected to that network. Network effect strengthens the strong firms, weakens
the weak firms, and may lead to a winner-take-all market. Thus, managing customer perceived value is
crucial in markets with network effects. This chapter models customer perceived value, presents ways to
improve the value, and discusses the relationship between customer perceived value and network size.
Implications for e-business practitioners are discussed.
Section II
E-Business Strategies
Chapter V
Pure Play vs. Bricks-and-Clicks: A Study of Their Benefits and Practices /
Youlong Zhuang and Albert L. Lederer.98
Pure Play and Bricks-and-Clicks represent today's two major retailing models. The current study answers
four questions comparing the two models in terms of the e-commerce benefits achieved and information
systems management practices used to achieve them. It applies a Web-based survey to compare 69 Pure
Plays to 348 Bricks-and-Clicks retailers in terms of the market expansion, customer service, back-end
efficiency, inventory management, and cost reduction benefits reaped as well as in terms of the bench-
marking, process redesign, and planning practices used. It found market expansion as the top benefit for
both types of retailers. Pure plays exceed Bricks-and-Clicks at achieving back-end efficiency, inventory
management, and cost reduction benefits. Pure play retailers apply benchmarking to reap their benefits
while Bricks-and-Clicks retailers use process redesign and planning to reap theirs. Pure play retailers
are better able to utilize benchmarking to realize market expansion and customer service benefits. On
the other hand, Bricks-and-Clicks retailers are better able to utilize process redesign to realize inventory
management and cost reduction benefits. The findings suggest potential directions for future research
as well as electronic retail practice.
Chapter VI
Engaging SMEs in E-Business: Insights from an Empirical Study /
MarkXu, Ravni Rohatgi, and Yanqing Duan. 119
The rapid rise of e-business has brought profound impact on, as well as significant challenges to,
businesses of all sizes. The lack of anticipated engagement in e-business by small- and medium-sized
enterprises (SMEs) is still a concern to the UK government. Findings from the literature appear to
have revealed a contradictory picture of SMEs' engagement in e-business. There is limited systematic
research into how companies, especially small companies, are adopting the Internet technologies. This
book chapter reviews current research on SMEs' e-business adoption by following various adoption
models. The chapter examines the driving forces and inhibitors that effect the adoption of e-business
technology in SMEs. Through interviews with 40 owner managers in the electronic components industry,
the chapter reveals that most of the small firms in this industry are at the lower level of the "e-adoption
ladder"—predominantly using the Internet for searching information and e-mail. SMEs in this industry
have not yet widely engaged in online transactions. The current level of adoption is driven by both in-
ternal and external factors, including operational benefits, industry common practice, and peer pressure.
External forces such as a lack of push from suppliers and customers and a lack of strategic vision of
using advanced e-business technology for competitive advantages have determinant effects on the level
and scale of e-adoption in SME sector.
Chapter VII
China and India: E-Business in the Developing World /
Peter Raven, Xiaoqing Huang, and Ben Kim.139
The Internet has changed the way many companies do business, but has also tended to increase the
disparity between firms in developed countries and those in developing countries. As the digital divide
seems to grow, the question becomes how will developing countries catch up? We examine two large
developing countries, China and India, in an attempt to understand their approaches to developing e-
business. While both countries had access to the technology at about the same time, each has taken a
different path to utilizing it. These approaches are based on a number of factors, including government
initiatives and focus, infrastructure building, experience and understanding of business operations, and
culture, among others. China appears to be ahead of India in the mechanics and infrastructure, but India
is ahead in e-readiness. Both countries are poised for rapidly increasing e-business, however, they have
huge problems of poverty and inequality between urban and rural connectivity that must be resolved to
take advantage of e-business.
Chapter VIII
The Role of Trust in Business-to-Business E-Commerce Collaboration in a Unique
Environment in Australia / Carol Pollard andAmanda Diggles.159
This research explores inter-organizational collaboration in business-to-business e-commerce and the
factors that influence its development in a unique Australian environment. Using a qualitative case study
approach, seven informants from four Tasmanian organisations were interviewed. The data confirmed
trust was an important prerequisite for the establishment and development of both electronic and tradi-
tional inter-organisational relationships. Collaborative relations such as communication and repeated
interactions facilitated the development of trading partner trust. Interestingly, trading partner size did
not influence trading partner trust, although "volume of business conducted" between trading partners
was an influencing factor. Other factors included trading partner reputation and length of pre-existing
relationship. Perceived benefits of trading partner trust included general business efficiencies, business
growth, faster payment, increased information sharing and confidence, improved business relations,
delivery, and reliability. The results enhance organisational awareness of similarities and differences
between traditional and electronic business-to-business trading relationships, and contribute to the
growing body of knowledge on inter-organisational trust and business-to-business e-commerce. The
influence of the unique Tasmanian environment was acknowledged and discussed as a mediating vari-
able in considering the findings.
Section III
Web Services
Chapter IX
Incorporating Web Services into E-Business Systems: An SME Perspective /
Ranjit Bose and Vijayan Sugumaran.183
There are a multitude of benefits and challenges that can be derived from the convergence of two major
current technologies: (a) Web services (WS)—technology that allows application development and inte-
gration using the service-oriented computing paradigm; and (b) E-business systems—using the Internet
as the basis for interacting with customers, suppliers, and other business partners. This combination
called WS-based e-business systems promises to provide a dynamic e-business environment. We inves-
tigate the existing deployment barriers for such an environment from the perspectives of the three WS
stakeholders, namely the service providers, service consumers, and the WS standards organizations and
presents a challenges framework that organizes and interrelates these barriers in an easily understandable
manner to help study further the factors that impact the deployment and use of WS within e-business.
Using this framework, we analyze WS incorporation challenges for small- and medium-sized enterprises
(SMEs) since they are a vital engine driving the world economy, and are realizing significant benefits
from adoption and implementation of Internet-based business solutions. WS-based e-business system
applications promise to do even more for them.
Chapter X
Modelling in Clinical Practice with Web Services and BPEL /
Iain Morrison, Bryn Lewis, and Sony Nugrahanto.209
The aim of increasing the quality of healthcare has led to the development of a number of "guideline"
systems whereby clinicians receive assistance in decision making in a given care context—for example
in areas such as prescribing or therapeutics. These guidelines range in complexity and functionality
from simple textual references through to executable modules, which can subsume some of the clinical
decision making process. In the latter case, ensuring consistent and interoperable engagement between
the guideline engine, clinical information system, and patient record can become problematic. Critical
areas include vocabulary and terminology (in differing use contexts) and the interfaces and interaction
between different sub-systems where traditional approaches have been focused on tightly coupling of
sub-systems and in the generation of special purpose "glue" languages and logic. In this chapter, we
briefly describe an approach to clinical, information, and service modelling. This approach uses tools
and techniques gaining increasing acceptance in the e-commerce domain, which shares many of the
technical and interoperability problems present in e-health.
Chapter XI
Assessing the Potential Impact of Web Services on Business Processes /
Jan-Hendrik Sewing, Michael Rosemann, Marlon Dumas, and Marcello La Rosa.222
Though Web services offer unique opportunities for the design of new business processes, the assess-
ment of the potential impact of Web services on existing business information systems is often reduced
to technical aspects. This chapter proposes a four-phase methodology, which facilitates the evaluation
of the potential use of Web services on business information systems both from a technical and from a
strategic viewpoint. It is based on business process models, which are used to frame the adoption and
deployment of Web services and to assess their impact on existing business processes. The application
of this methodology is described using a procurement scenario.
Chapter XII
Web Service Orchestration and Choreography: Enabling Business Processes on the Web /
Florian Daniel and Barbara Pernici.251
The Web service domain is a fast growing and fast changing environment. From a business perspective,
the trend over the last few years in the Web services area firmly points toward seamless business logic
integration and inter-enterprise collaboration. However, in order to accomplish such goals, both tech-
nological and conceptual advances are required. Some already have proven their viability; others still
have to be made. Among them, Web service orchestration and choreography are of crucial importance,
but still lack a widely agreed on development framework comprising both technological and conceptual
aspects.In this chapter, we try to provide a critical snapshot of current standards for Web service develop-
ment and particularly we focus on Web service orchestration and choreography. We discuss problems
and solutions from a conceptual point of view, exemplify the illustrated ideas by means of real-world
technologies and standards, and highlight the mutual dependencies that exist among orchestration and
choreography of Web services.
Chapter XIII
Metering and Accounting for Service-Oriented Computing /
Arun Kumar, Vikas Agarwal, and Neeran Karnik.275
Distributed systems of today have evolved from tightly coupled architectures such as CORBA and
DCOM to loosely coupled service-oriented architectures such as Web services. The success of such
architectures depends upon availability of supporting functions such as security, systems management,
service level agreements, and development environments with associated tooling. An important man-
agement component of such an infrastructure is the metering and accounting for service usage which is
essential for successful deployments in commercial environments. This chapter explores the problem
space and presents an architecture that addresses this need. We start by defining taxonomy of services
from the perspective of usage metering, charging, and business models. We discuss how service usage
can be measured, aggregated, and communicated in a uniform way. Finally, we report on a prototype
design and implementation.
Section IV
Online Consumer Behavior
Chapter XIV
Effects of Web-Based Customer Relationship Management on Customer Satisfaction:
A Structual Equation Modeling Analysis /
Wen-Jong Jih, Su-Fang Lee, Yuan-Cheng Tsai, and Shyh-Rong Fang.306
This study addresses the effect of e-customer relationship management (e-CRM) practices on online
customers' satisfaction with their experience in interacting with the company Web sites. Recognizing
the importance of maintaining a healthy relationship with customers, companies are actively seeking
ways to enhance the customer value of their offerings through relationship marketing. Since effective
managing of customer relationship essentially involves managing customer information flow, Internet
technologies have become an important element of a firm's e-CRM program. The company Web site is
functioning as the focal point of contact for interacting with existing and prospective customers. An im-
portant concern is how the company Website affects customers' overall perception of the Web site. Using
the concepts of Internet-mediated market orientation in marketing and user satisfaction in information
systems, this study analyzes causal as well as correlation relationships between e-CRM practices and
online customer Web site satisfaction. Based on the primary data collected in Taiwan, the study found
that e-CRM practices positively impact online customers' Web site satisfaction through their perception
of the Web site's customer orientation.
Chapter XV
The Formation of Online Trust I Anul Bhattacherjee.325
This study outlines three trust-building processes (relational, calculative, and institutional) that shape
individual trust in online firms and describes how these processes change over time as users gain experi-
ence with the online firms. It hypothesizes three alternative belief structures resulting from the previous
processes as determinants of trust, theorizes the temporal nature of their effects on trust as users observe
and learn from the firm's actual behavior, and then empirically tests the hypothesized associations using
data collected from a field survey of online banking users. The results indicate that relational, calculative,
and institutional beliefs are indeed significant drivers of trust. However, calculative and institutional
beliefs have stronger initial effects than relational beliefs for new consumers of online firms. The effect
of calculative belief on trust decreases with time, while that of relational beliefs increases and that of
institutional beliefs remains relatively unchanged. Research and practical implications of these findings
are discussed.
Chapter XVI
The Influence of Familiarity and Security on Decision Making Processes in E-Commerce:
The Role of User Experience / Fahim Akhter and Wendy Hui.344
E-commerce can enhance its acceptance among users through fostering online trust, which is vital for
decision-making process. The perception and computation of trust is crucial for vendors and users for the
success of e-commerce. The calculation and measurement of trust antecedent involves complex aspect
such as presence of security controls and familiarity within the Web site. Most companies are acquir-
ing "security technology" because everybody else is doing the same, but not because there has been a
proper assessment of its association with trust. The purpose of this paper is to analyze the role of trust
antecedents such as security, and familiarity when they are used collectively to do online transactions.
Trust, in general, is an important factor in conducting e-transaction, which revolve around uncertainty
and ambiguity. The fuzzy logic approach provides a means for coping with this uncertainty and vagueness
that are present in e-commerce. Therefore, the fuzzy logic approach is been deployed to develop scales
to measure the effects of users' familiarity and perception of security in an online business-to-consumer
(B2C) context. This research provides guidelines to vendors on how they could ascertain the trust level
of their business and ways of mitigate the negative impact on the trust level.
Section V
Online Intermediaries
Chapter XVII
The Roles of Online Intermediaries in Collective Memory-Supported Electronic Negotiation /
Nongkrem Lertpittayapoom andSouren Paul.355
Following the emergence of the Internet, electronic negotiation has become an alternative to face-to-
face negotiation. The rise of Web sites such as electronic marketplaces or electronic brokerages also
fueled the popularity of electronic negotiation. The current forms of negotiation support systems (NSS)
used to support many electronic negotiations offer very little support for historical negotiation data. In
order to address this issue, the idea of a collective memory support in negotiations has been proposed
in recent years. This paper highlights the use of an online intermediary as an effective location from
which collective memory support can be offered. The paper proposes that an intermediary based col-
lective memory support will increase confidence in negotiation, reduce overall negotiation time, and
strengthen trust between negotiators.
Chapter XVIII
Morethailand.com: OnlineTravel Intermediary IPongsakHoontrakulandSunilSahadev.373
The case study showcases "morethailand.com," an e-intermediary in the tourism industry. Based out
of Thailand, the firm is in the process of finding a niche for itself through innovative online and offline
marketing strategies with the constraint of limited resources. The case study attempts to focus on the
e-business challenges in the travel and tourism sector especially in a developing country like Thailand.
It specifically highlights the clash between the traditional and modern form of intermediaries in the
travel and tourism sector and how it is bound to evolve in the future. A comparison between different
approaches to search engine marketing offers an interesting perspective to the literature pertaining to
online e-commerce. An economic view on the case is also presented.
Compilation of References .395
About the Contributors .432
Index.441 |
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| series2 | Advances in e-business research series (AEBR) |
| spelling | E-Business models, services and communications In Lee Hershey [u.a.] Information Science Reference 2008 XIX, 442 S. graph. Darst. txt rdacontent n rdamedia nc rdacarrier Advances in e-business research series (AEBR) "This book provides researchers and practitioners with valuable information on recent advances and developments in emerging e-business models and technologies. It covers a variety of topics such as e-business models, telecommunication network utilization, online consumer behavior, electronic communication adoption and service provider strategies, and privacy policies and implementation issues"--Provided by publisher. Commerce électronique Electronic commerce Web Services (DE-588)4691234-4 gnd rswk-swf Organisationsmodell (DE-588)4172761-7 gnd rswk-swf Electronic Commerce (DE-588)4592128-3 gnd rswk-swf Verbraucherverhalten (DE-588)4062644-1 gnd rswk-swf (DE-588)4143413-4 Aufsatzsammlung gnd-content Electronic Commerce (DE-588)4592128-3 s Organisationsmodell (DE-588)4172761-7 s DE-604 Web Services (DE-588)4691234-4 s Verbraucherverhalten (DE-588)4062644-1 s Lee, In 1958- Sonstige (DE-588)132929317 oth Erscheint auch als Online-Ausgabe 978-1-59904-833-8 HBZ Datenaustausch application/pdf http://bvbr.bib-bvb.de:8991/F?func=service&doc_library=BVB01&local_base=BVB01&doc_number=016268568&sequence=000002&line_number=0001&func_code=DB_RECORDS&service_type=MEDIA Inhaltsverzeichnis |
| spellingShingle | E-Business models, services and communications Commerce électronique Electronic commerce Web Services (DE-588)4691234-4 gnd Organisationsmodell (DE-588)4172761-7 gnd Electronic Commerce (DE-588)4592128-3 gnd Verbraucherverhalten (DE-588)4062644-1 gnd |
| subject_GND | (DE-588)4691234-4 (DE-588)4172761-7 (DE-588)4592128-3 (DE-588)4062644-1 (DE-588)4143413-4 |
| title | E-Business models, services and communications |
| title_auth | E-Business models, services and communications |
| title_exact_search | E-Business models, services and communications |
| title_exact_search_txtP | E-Business models, services and communications |
| title_full | E-Business models, services and communications In Lee |
| title_fullStr | E-Business models, services and communications In Lee |
| title_full_unstemmed | E-Business models, services and communications In Lee |
| title_short | E-Business models, services and communications |
| title_sort | e business models services and communications |
| topic | Commerce électronique Electronic commerce Web Services (DE-588)4691234-4 gnd Organisationsmodell (DE-588)4172761-7 gnd Electronic Commerce (DE-588)4592128-3 gnd Verbraucherverhalten (DE-588)4062644-1 gnd |
| topic_facet | Commerce électronique Electronic commerce Web Services Organisationsmodell Electronic Commerce Verbraucherverhalten Aufsatzsammlung |
| url | http://bvbr.bib-bvb.de:8991/F?func=service&doc_library=BVB01&local_base=BVB01&doc_number=016268568&sequence=000002&line_number=0001&func_code=DB_RECORDS&service_type=MEDIA |
| work_keys_str_mv | AT leein ebusinessmodelsservicesandcommunications |