APA-Zitierstil (7. Ausg.)

Rossi, P. E., Allenby, G. M., & McCulloch, R. (2007). Bayesian statistics and marketing (Reprint.). Wiley.

Chicago-Zitierstil (17. Ausg.)

Rossi, Peter E., Greg M. Allenby, und Robert McCulloch. Bayesian Statistics and Marketing. Reprint. Chichester [u.a.]: Wiley, 2007.

MLA-Zitierstil (9. Ausg.)

Rossi, Peter E., et al. Bayesian Statistics and Marketing. Reprint. Wiley, 2007.