Producing fashion: commerce, culture, and consumers
Looks to the past, revealing the rationale behind style choices, while explaining how the interplay of custom, invented traditions, and sales imperatives continue to drive innovation in the fashion industries.
Saved in:
| Format: | Book |
|---|---|
| Language: | English |
| Published: |
Philadelphia
Univ. of Pennsylvania Press
2008
|
| Series: | Hagley perspectives on business and culture
|
| Subjects: | |
| Online Access: | Inhaltsverzeichnis |
| Summary: | Looks to the past, revealing the rationale behind style choices, while explaining how the interplay of custom, invented traditions, and sales imperatives continue to drive innovation in the fashion industries. |
| Item Description: | Includes bibliographical references (p. [293]-348) and index |
| Physical Description: | VII, 363 S. Ill. 24 cm |
| ISBN: | 9780812240375 0812240375 |
Staff View
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Record in the Search Index
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| adam_text | CONTENTS
CHAPTER ONE
Rethinking Fashion i
Regina Lee Blaszczyk
PART I
Organizing the Fashion Trades
CHAPTER TWO
Spreading the Word: The Development of the Russian Fashion Press 21
Christine Ruane
CHAPTER THREE
Accessorizing, Italian Style: Creating a Market for Milan s Fashion
Merchandise 42
Elisabetta Merlo and Francesca Polese
CHAPTER FOUR
In the Shadow of Paris? French Haute Couture and Belgian Fashion Between
the Wars 62
Veronique Pouillard
CHAPTER FIVE
Licensing Practices at Maison Christian Dior 82
Tomoko Okawa
VI CONTENTS
PART II
Inventing Fashions, Promoting Styles
CHAPTER SIX
The Wiener Werkstätte and the Reform Impulse in
Heather Hess
CHAPTER SEVEN
American Fashions for American Women: The Rise and Fall of Fashion
Nationalism 130
Marlis Schweitzer
CHAPTER EIGHT
Coiffing Vanity: Advertising Celluloid Toilet Sets in 1920s America 150
Ariel Beaujot
PART III
Shaping Bodies, Building Brands
CHAPTER NINE
California Casual: Lifestyle Marketing and Men s Leisurewear,
1930—1960 169
William R. Scott
CHAPTER TEN
Marlboro Men: Outsider Masculinities and Commercial Modeling in
Postwar America 187
Elspeth H. Brown
CHAPTER ELEVEN
The Body and the Brand: How Lycra Shaped America 207
Kaori O Connor
CONTENTS VÜ
PART IV
Customer Reactions, Consumer Adaptations
CHAPTER TWELVE
French Hairstyles and the Elusive Consumer 231
Steve Zdatny
CHAPTER THIRTEEN
Ripping Up the Uniform Approach: Hungarian Women Piece Together a
New Communist Fashion 250
Katalin Medvedev
CHAPTER FOURTEEN
Why the Old-Fashioned Is in Fashion in American Houses 273
Susan]. Matt
notes 293
list of contributors 349
INDEX 353
ACKNOWLEDGMENTS 365
|
| adam_txt |
CONTENTS
CHAPTER ONE
Rethinking Fashion i
Regina Lee Blaszczyk
PART I
Organizing the Fashion Trades
CHAPTER TWO
Spreading the Word: The Development of the Russian Fashion Press 21
Christine Ruane
CHAPTER THREE
Accessorizing, Italian Style: Creating a Market for Milan's Fashion
Merchandise 42
Elisabetta Merlo and Francesca Polese
CHAPTER FOUR
In the Shadow of Paris? French Haute Couture and Belgian Fashion Between
the Wars 62
Veronique Pouillard
CHAPTER FIVE
Licensing Practices at Maison Christian Dior 82
Tomoko Okawa
VI CONTENTS
PART II
Inventing Fashions, Promoting Styles
CHAPTER SIX
The Wiener Werkstätte and the Reform Impulse in
Heather Hess
CHAPTER SEVEN
American Fashions for American Women: The Rise and Fall of Fashion
Nationalism 130
Marlis Schweitzer
CHAPTER EIGHT
Coiffing Vanity: Advertising Celluloid Toilet Sets in 1920s America 150
Ariel Beaujot
PART III
Shaping Bodies, Building Brands
CHAPTER NINE
California Casual: Lifestyle Marketing and Men's Leisurewear,
1930—1960 169
William R. Scott
CHAPTER TEN
Marlboro Men: Outsider Masculinities and Commercial Modeling in
Postwar America 187
Elspeth H. Brown
CHAPTER ELEVEN
The Body and the Brand: How Lycra Shaped America 207
Kaori O'Connor
CONTENTS VÜ
PART IV
Customer Reactions, Consumer Adaptations
CHAPTER TWELVE
French Hairstyles and the Elusive Consumer 231
Steve Zdatny
CHAPTER THIRTEEN
Ripping Up the Uniform Approach: Hungarian Women Piece Together a
New Communist Fashion 250
Katalin Medvedev
CHAPTER FOURTEEN
Why the Old-Fashioned Is in Fashion in American Houses 273
Susan]. Matt
notes 293
list of contributors 349
INDEX 353
ACKNOWLEDGMENTS 365 |
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| spellingShingle | Producing fashion commerce, culture, and consumers Fashion design Geschichte Consumers' preferences 20th century History Fashion design 20th century History Fashion merchandising 20th century History Marketing Management 20th century History Product management 20th century History Markt (DE-588)4037621-7 gnd Weltwirtschaft (DE-588)4065468-0 gnd Verbraucher (DE-588)4062632-5 gnd Vermarktung (DE-588)4121857-7 gnd Mode (DE-588)4039792-0 gnd Marke (DE-588)4074577-6 gnd |
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| title | Producing fashion commerce, culture, and consumers |
| title_auth | Producing fashion commerce, culture, and consumers |
| title_exact_search | Producing fashion commerce, culture, and consumers |
| title_exact_search_txtP | Producing fashion commerce, culture, and consumers |
| title_full | Producing fashion commerce, culture, and consumers ed. by Regina Lee Blaszczyk |
| title_fullStr | Producing fashion commerce, culture, and consumers ed. by Regina Lee Blaszczyk |
| title_full_unstemmed | Producing fashion commerce, culture, and consumers ed. by Regina Lee Blaszczyk |
| title_short | Producing fashion |
| title_sort | producing fashion commerce culture and consumers |
| title_sub | commerce, culture, and consumers |
| topic | Fashion design Geschichte Consumers' preferences 20th century History Fashion design 20th century History Fashion merchandising 20th century History Marketing Management 20th century History Product management 20th century History Markt (DE-588)4037621-7 gnd Weltwirtschaft (DE-588)4065468-0 gnd Verbraucher (DE-588)4062632-5 gnd Vermarktung (DE-588)4121857-7 gnd Mode (DE-588)4039792-0 gnd Marke (DE-588)4074577-6 gnd |
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