APA (7th ed.) Citation

McDonald, M. (2002). How come your marketing plans aren't working?: The essential guide to marketing planning. Kogan Page.

Chicago Style (17th ed.) Citation

McDonald, Malcolm. How Come Your Marketing Plans Aren't Working?: The Essential Guide to Marketing Planning. London [u.a.]: Kogan Page, 2002.

MLA (9th ed.) Citation

McDonald, Malcolm. How Come Your Marketing Plans Aren't Working?: The Essential Guide to Marketing Planning. Kogan Page, 2002.

Warning: These citations may not always be 100% accurate.