The rise of brands:
Gespeichert in:
| 1. Verfasser: | |
|---|---|
| Format: | Buch |
| Sprache: | English |
| Veröffentlicht: |
Oxford [u.a.]
Berg
2007
|
| Ausgabe: | 1. publ. |
| Schlagworte: | |
| Online-Zugang: | Contributor biographical information Publisher description Table of contents only Inhaltsverzeichnis |
| Beschreibung: | Includes bibliographical references and index |
| Beschreibung: | 188 S. Ill. |
| ISBN: | 9781845203832 9781845203849 |
Internformat
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| 264 | 1 | |a Oxford [u.a.] |b Berg |c 2007 | |
| 300 | |a 188 S. |b Ill. | ||
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| 650 | 7 | |a Intellectueel eigendom |2 gtt | |
| 650 | 7 | |a Marketing |2 gtt | |
| 650 | 7 | |a Merkartikelen |2 gtt | |
| 650 | 7 | |a Productontwikkeling |2 gtt | |
| 650 | 4 | |a Geschichte | |
| 650 | 4 | |a Gesellschaft | |
| 650 | 4 | |a Branding (Marketing) | |
| 650 | 4 | |a Brand name products |x History | |
| 650 | 4 | |a Branding consultants | |
| 650 | 4 | |a Intellectual property |x Management | |
| 650 | 4 | |a Marketing |x Social aspects | |
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Datensatz im Suchindex
| _version_ | 1804137247289638912 |
|---|---|
| adam_text | Contents
List of illustrations ix
Acknowledgements xi
1 The Rise of Brands 1
2 The Brand in History 15
3 Brands, Culture and Economy 39
4 Branded Spaces 65
5 Intellectual and Other Forms of Property 91
6 National Brands and Global Brands 115
7 Conclusion 143
Notes 155
Bibliography 163
Index 175
List of Illustrations
2.1 Poster for the Empire typewriter, 1897, by Lucien Faure
(© V A Images/Victoria and Albert Museum, London). 22
2.2 Sales brochure for Plymouth cars, c. 1957, showing Flight Sweep
Styling (© V A Images/Victoria and Albert Museum, London). 24
2.3 The Emerson Patriot radio, c. 1940, designed by Norman Bel
Geddes, incorporated a Stars and Stripes design and was available
in red, white and blue (© V A Images/Victoria and Albert Museum,
London). 26
3.1 Delivery vans and carrier bags are considered communicative
media by brand consultants and brand managers (© Tesco pic). 47
3.2 The Samsung Experience in New York (© Samsung). 49
3.3 A series of leaflets positioned by the checkouts of British
supermarket Tesco advertise its expansion into the area of financial
services (© Tesco pic). 50
4.1 A Liverpool FC official store sells a range of club branded
merchandise. 71
4.2 Oxfam charity shop, North London. 80
4.3 The redesigned Lambeth council tax form (Felton
Communication). 83
5.1 Clothes with unauthorized logos. 102
5.2 A cafe in Wood Green, North London, borrows the name and
design style of the Warner Bros, comedy series Friends. 105
6.1 Billboard advertisement for Coca Cola used in England during the
football World Cup 2006. 121
6.2 Advertisement for Guinness at a bus stop in central London. 128
6.3 A Tesco supermarket in Malaysia. Rules on foreign direct
investment mean that foreign owned supermarket style retailers
are currently able to operate in some countries but not others
(©Tesco pic). 137
6.4 The We Are Londoners, We Are One promotional campaign was
launched by the Greater London Authority after the bomb attacks
of 7 July 2005 to show that the people of the capital were proud to
be part of a united city (© Belinda Lawley). 139
|
| adam_txt |
Contents
List of illustrations ix
Acknowledgements xi
1 The Rise of Brands 1
2 The Brand in History 15
3 Brands, Culture and Economy 39
4 Branded Spaces 65
5 Intellectual and Other Forms of Property 91
6 National Brands and Global Brands 115
7 Conclusion 143
Notes 155
Bibliography 163
Index 175
List of Illustrations
2.1 Poster for the Empire typewriter, 1897, by Lucien Faure
(© V A Images/Victoria and Albert Museum, London). 22
2.2 Sales brochure for Plymouth cars, c. 1957, showing 'Flight Sweep
Styling' (© V A Images/Victoria and Albert Museum, London). 24
2.3 The Emerson Patriot radio, c. 1940, designed by Norman Bel
Geddes, incorporated a 'Stars and Stripes' design and was available
in red, white and blue (© V A Images/Victoria and Albert Museum,
London). 26
3.1 Delivery vans and carrier bags are considered communicative
media by brand consultants and brand managers (© Tesco pic). 47
3.2 The Samsung Experience in New York (© Samsung). 49
3.3 A series of leaflets positioned by the checkouts of British
supermarket Tesco advertise its expansion into the area of financial
services (© Tesco pic). 50
4.1 A Liverpool FC official store sells a range of club branded
merchandise. 71
4.2 Oxfam charity shop, North London. 80
4.3 The redesigned Lambeth council tax form (Felton
Communication). 83
5.1 Clothes with unauthorized logos. 102
5.2 A cafe in Wood Green, North London, borrows the name and
design style of the Warner Bros, comedy series Friends. 105
6.1 Billboard advertisement for Coca Cola used in England during the
football World Cup 2006. 121
6.2 Advertisement for Guinness at a bus stop in central London. 128
6.3 A Tesco supermarket in Malaysia. Rules on foreign direct
investment mean that foreign owned supermarket style retailers
are currently able to operate in some countries but not others
(©Tesco pic). 137
6.4 The We Are Londoners, We Are One promotional campaign was
launched by the Greater London Authority after the bomb attacks
of 7 July 2005 to 'show that the people of the capital were proud to
be part of a united city' (© Belinda Lawley). 139 |
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| spelling | Moor, Liz Verfasser aut The rise of brands Liz Moor 1. publ. Oxford [u.a.] Berg 2007 188 S. Ill. txt rdacontent n rdamedia nc rdacarrier Includes bibliographical references and index Geschichte gnd rswk-swf Intellectueel eigendom gtt Marketing gtt Merkartikelen gtt Productontwikkeling gtt Geschichte Gesellschaft Branding (Marketing) Brand name products History Branding consultants Intellectual property Management Marketing Social aspects Markenartikel (DE-588)4037584-5 gnd rswk-swf Marke (DE-588)4074577-6 gnd rswk-swf Marke (DE-588)4074577-6 s Geschichte z DE-604 Markenartikel (DE-588)4037584-5 s http://www.loc.gov/catdir/enhancements/fy0739/2007031786-b.html Contributor biographical information http://www.loc.gov/catdir/enhancements/fy0739/2007031786-d.html Publisher description http://www.loc.gov/catdir/enhancements/fy0739/2007031786-t.html Table of contents only HBZ Datenaustausch application/pdf http://bvbr.bib-bvb.de:8991/F?func=service&doc_library=BVB01&local_base=BVB01&doc_number=016229471&sequence=000004&line_number=0001&func_code=DB_RECORDS&service_type=MEDIA Inhaltsverzeichnis |
| spellingShingle | Moor, Liz The rise of brands Intellectueel eigendom gtt Marketing gtt Merkartikelen gtt Productontwikkeling gtt Geschichte Gesellschaft Branding (Marketing) Brand name products History Branding consultants Intellectual property Management Marketing Social aspects Markenartikel (DE-588)4037584-5 gnd Marke (DE-588)4074577-6 gnd |
| subject_GND | (DE-588)4037584-5 (DE-588)4074577-6 |
| title | The rise of brands |
| title_auth | The rise of brands |
| title_exact_search | The rise of brands |
| title_exact_search_txtP | The rise of brands |
| title_full | The rise of brands Liz Moor |
| title_fullStr | The rise of brands Liz Moor |
| title_full_unstemmed | The rise of brands Liz Moor |
| title_short | The rise of brands |
| title_sort | the rise of brands |
| topic | Intellectueel eigendom gtt Marketing gtt Merkartikelen gtt Productontwikkeling gtt Geschichte Gesellschaft Branding (Marketing) Brand name products History Branding consultants Intellectual property Management Marketing Social aspects Markenartikel (DE-588)4037584-5 gnd Marke (DE-588)4074577-6 gnd |
| topic_facet | Intellectueel eigendom Marketing Merkartikelen Productontwikkeling Geschichte Gesellschaft Branding (Marketing) Brand name products History Branding consultants Intellectual property Management Marketing Social aspects Markenartikel Marke |
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