Optimizing corporate portfolio management: aligning investment proposals with organizational strategy
Saved in:
| Main Author: | |
|---|---|
| Format: | Book |
| Language: | English |
| Published: |
Hoboken, NJ
Wiley
2007
|
| Subjects: | |
| Online Access: | Table of contents only Contributor biographical information Publisher description Inhaltsverzeichnis |
| Item Description: | Includes index |
| Physical Description: | XXVII, 190 S. graph. Darst. |
| ISBN: | 9780470126882 |
Staff View
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Contents
About the Web Site xiii
Foreword xv
Preface xvii
Acknowledgments xxv
Chapter 1 Overview of Corporate Portfolio Management t
Why Is CPM Important? 3
Framework for CPM Success 4
What Should Be Considered an Investment? 11
Mismanaging Your Corporate Investment Portfolio:
The Seven (and a Half) Deadly Sins 15
Chapter 2 Bringing CPM to Your Organization 29
Four Step Roadmap for CPM Success 30
Techniques and Tools to Optimize Your Corporate
Portfolio 79
Chapter 3 Applying CPM to Functional Areas within the Organization 91
Information Technology 91
Innovation/Research and Development 95
Marketing/Advertising and Promotion 101
Capital Budgeting and Capital Expenditure 104
Sales Force 108
Chapter 4 Case Studies 111
American Express 114
Transllnion 134
Hewlett Packard 139
Cisco Systems 147
State of Oregon Department of Human Services 159
Xii CONTENTS
Appendix Useful Tools, Frameworks, and Practices to Enable CPM 171
Personnel Survey: Understanding Current Company
Practices and Attitudes Toward CPM 171
HP s Strategic Financial Analysis Curriculum Outline 180
Useful Information (Diagrams, Exhibits, and Text) for Building
Your CPM Business Case 183
Index 187
|
| adam_txt |
¦
Contents
About the Web Site xiii
Foreword xv
Preface xvii
Acknowledgments xxv
Chapter 1 Overview of Corporate Portfolio Management t
Why Is CPM Important? 3
Framework for CPM Success 4
What Should Be Considered an Investment? 11
Mismanaging Your Corporate Investment Portfolio:
The Seven (and a Half) Deadly Sins 15
Chapter 2 Bringing CPM to Your Organization 29
Four Step Roadmap for CPM Success 30
Techniques and Tools to Optimize Your Corporate
Portfolio 79
Chapter 3 Applying CPM to Functional Areas within the Organization 91
Information Technology 91
Innovation/Research and Development 95
Marketing/Advertising and Promotion 101
Capital Budgeting and Capital Expenditure 104
Sales Force 108
Chapter 4 Case Studies 111
American Express 114
Transllnion 134
Hewlett Packard 139
Cisco Systems 147
State of Oregon Department of Human Services 159
Xii CONTENTS
Appendix Useful Tools, Frameworks, and Practices to Enable CPM 171
Personnel Survey: Understanding Current Company
Practices and Attitudes Toward CPM 171
HP's Strategic Financial Analysis Curriculum Outline 180
Useful Information (Diagrams, Exhibits, and Text) for Building
Your CPM Business Case 183
Index 187 |
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| isbn | 9780470126882 |
| language | English |
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| spelling | Sanwal, Anand Verfasser aut Optimizing corporate portfolio management aligning investment proposals with organizational strategy Anand Sanwal Hoboken, NJ Wiley 2007 XXVII, 190 S. graph. Darst. txt rdacontent n rdamedia nc rdacarrier Includes index Corporations Finance Portfolio management Portfoliomanagement (DE-588)4115601-8 gnd rswk-swf Portfoliomanagement (DE-588)4115601-8 s DE-604 http://www.loc.gov/catdir/toc/ecip077/2006102246.html Table of contents only http://www.loc.gov/catdir/enhancements/fy0741/2006102246-b.html Contributor biographical information http://www.loc.gov/catdir/enhancements/fy0741/2006102246-d.html Publisher description HBZ Datenaustausch application/pdf http://bvbr.bib-bvb.de:8991/F?func=service&doc_library=BVB01&local_base=BVB01&doc_number=016216888&sequence=000008&line_number=0001&func_code=DB_RECORDS&service_type=MEDIA Inhaltsverzeichnis |
| spellingShingle | Sanwal, Anand Optimizing corporate portfolio management aligning investment proposals with organizational strategy Corporations Finance Portfolio management Portfoliomanagement (DE-588)4115601-8 gnd |
| subject_GND | (DE-588)4115601-8 |
| title | Optimizing corporate portfolio management aligning investment proposals with organizational strategy |
| title_auth | Optimizing corporate portfolio management aligning investment proposals with organizational strategy |
| title_exact_search | Optimizing corporate portfolio management aligning investment proposals with organizational strategy |
| title_exact_search_txtP | Optimizing corporate portfolio management aligning investment proposals with organizational strategy |
| title_full | Optimizing corporate portfolio management aligning investment proposals with organizational strategy Anand Sanwal |
| title_fullStr | Optimizing corporate portfolio management aligning investment proposals with organizational strategy Anand Sanwal |
| title_full_unstemmed | Optimizing corporate portfolio management aligning investment proposals with organizational strategy Anand Sanwal |
| title_short | Optimizing corporate portfolio management |
| title_sort | optimizing corporate portfolio management aligning investment proposals with organizational strategy |
| title_sub | aligning investment proposals with organizational strategy |
| topic | Corporations Finance Portfolio management Portfoliomanagement (DE-588)4115601-8 gnd |
| topic_facet | Corporations Finance Portfolio management Portfoliomanagement |
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