Innovation: the five disciplines for creating what customers want

Outlines a series of principles and steps that managers can use to foster a culture of innovation and creativity within their own companies that can be used to develop an organization that consistently delivers value to its customers.

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Bibliographic Details
Main Author: Carlson, Curtis R. (Author)
Format: Book
Language:English
Published: New York Crown Business 2006
Edition:1. ed.
Subjects:
Online Access:Table of contents only
Contributor biographical information
Publisher description
Sample text
Summary:Outlines a series of principles and steps that managers can use to foster a culture of innovation and creativity within their own companies that can be used to develop an organization that consistently delivers value to its customers.
Item Description:Includes bibliographical references (p. 305-338) and index
Physical Description:356 p. ill. 25 cm
ISBN:9780307336699
0307336697

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