Sports publicity: a practical approach
Gespeichert in:
| 1. Verfasser: | |
|---|---|
| Format: | Buch |
| Sprache: | English |
| Veröffentlicht: |
Amsterdam
Elsevier/Butterworth-Heinemann
2007
|
| Schriftenreihe: | Sport management in practice series
|
| Schlagworte: | |
| Online-Zugang: | Table of contents only Publisher description Inhaltsverzeichnis |
| Beschreibung: | Includes bibliographical references and index |
| Beschreibung: | XIX, 387 S. |
| ISBN: | 0750683023 |
Internformat
MARC
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| 020 | |a 0750683023 |c pbk. : alk. paper |9 0-7506-8302-3 | ||
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Datensatz im Suchindex
| _version_ | 1804137192991227904 |
|---|---|
| adam_text | Contents
Acknowledgments, vii
Introduction, ix
1 How It All Got Started, 1
2 Getting Started and Building Contacts/Volunteerism, 19
3 Reading, Writing, and Speaking and Not Just
in English, 35
4 How and What to Pitch, 57
5 Working in the Colleges, 93
6 Working with a Professional Team, 117
7 Working with an Individual Sport and Athlete, 143
8 The League Publicity Office, 163
9 Women s Sports and Athletics, 183
10 The Press Conference, 203
11 Crisis Management, 229
12 Promoting Sports in a Global Environment, 261
13 Agencies, Magazines, and Broadcast Publicity, 281
14 Looking Ahead, 305
vi Contents
Appendix 1: The Press Release, 315
Appendix 2: The Media Advisory, 325
Appendix 3: Game Notes, 327
Appendix 4: Player Biographies, 329
Appendix 5: Unique and Special Event Publicity, 337
Appendix 6: Media Seating Charts, 341
Appendix 7: CoSIDA Members, 347
Appendix 8: Sports Radio Stations, 359
Appendix 9: Volunteer Opportunities, 367
Index, 371
|
| adam_txt |
Contents
Acknowledgments, vii
Introduction, ix
1 How It All Got Started, 1
2 Getting Started and Building Contacts/Volunteerism, 19
3 Reading, Writing, and Speaking and Not Just
in English, 35
4 How and What to Pitch, 57
5 Working in the Colleges, 93
6 Working with a Professional Team, 117
7 Working with an Individual Sport and Athlete, 143
8 The League Publicity Office, 163
9 Women's Sports and Athletics, 183
10 The Press Conference, 203
11 Crisis Management, 229
12 Promoting Sports in a Global Environment, 261
13 Agencies, Magazines, and Broadcast Publicity, 281
14 Looking Ahead, 305
vi Contents
Appendix 1: The Press Release, 315
Appendix 2: The Media Advisory, 325
Appendix 3: Game Notes, 327
Appendix 4: Player Biographies, 329
Appendix 5: Unique and Special Event Publicity, 337
Appendix 6: Media Seating Charts, 341
Appendix 7: CoSIDA Members, 347
Appendix 8: Sports Radio Stations, 359
Appendix 9: Volunteer Opportunities, 367
Index, 371 |
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| discipline | Sport Wirtschaftswissenschaften |
| discipline_str_mv | Sport Wirtschaftswissenschaften |
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| series2 | Sport management in practice series |
| spelling | Favorito, Joseph Verfasser aut Sports publicity a practical approach by Joseph Favorito Amsterdam Elsevier/Butterworth-Heinemann 2007 XIX, 387 S. txt rdacontent n rdamedia nc rdacarrier Sport management in practice series Includes bibliographical references and index Sports Public relations Sport (DE-588)4056366-2 gnd rswk-swf Öffentlichkeitsarbeit (DE-588)4043188-5 gnd rswk-swf Sport (DE-588)4056366-2 s Öffentlichkeitsarbeit (DE-588)4043188-5 s DE-604 http://www.loc.gov/catdir/toc/ecip0715/2007013846.html Table of contents only http://www.loc.gov/catdir/enhancements/fy0742/2007013846-d.html Publisher description HBZ Datenaustausch application/pdf http://bvbr.bib-bvb.de:8991/F?func=service&doc_library=BVB01&local_base=BVB01&doc_number=016154577&sequence=000010&line_number=0001&func_code=DB_RECORDS&service_type=MEDIA Inhaltsverzeichnis |
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| title | Sports publicity a practical approach |
| title_auth | Sports publicity a practical approach |
| title_exact_search | Sports publicity a practical approach |
| title_exact_search_txtP | Sports publicity a practical approach |
| title_full | Sports publicity a practical approach by Joseph Favorito |
| title_fullStr | Sports publicity a practical approach by Joseph Favorito |
| title_full_unstemmed | Sports publicity a practical approach by Joseph Favorito |
| title_short | Sports publicity |
| title_sort | sports publicity a practical approach |
| title_sub | a practical approach |
| topic | Sports Public relations Sport (DE-588)4056366-2 gnd Öffentlichkeitsarbeit (DE-588)4043188-5 gnd |
| topic_facet | Sports Public relations Sport Öffentlichkeitsarbeit |
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