Holdings: Market research handbook

Market research handbook:

Saved in:

Bibliographic Details
Previous Title:	The ESOMAR handbook of market and opinion research
Main Author:	Hamersveld, Mario van (Author)
Format:	Book
Language:	English
Published:	Chichester Wiley 2007
Edition:	5. ed.
Subjects:	Marketing research Marktforschung
Online Access:	Inhaltsverzeichnis
Item Description:	Früher u.d.T.: ESOMAR Handbook of market and opinion research
Physical Description:	XXVI, 627 S.
ISBN:	9780470517680

Staff View

MARC


LEADER	00000nam a2200000 c 4500
001	BV022889807
003	DE-604
005	20230213
007	t
008	071018s2007 \|\|\|\| 00\|\|\| eng d
020			\|a 9780470517680 \|9 978-0-470-51768-0
035			\|a (OCoLC)263451236
035			\|a (DE-599)BVBBV022889807
040			\|a DE-604 \|b ger \|e rakwb
041	0		\|a eng
049			\|a DE-N2 \|a DE-945 \|a DE-1049 \|a DE-473 \|a DE-1050 \|a DE-188
050		0	\|a HF5415.2
082	0		\|a 658.83
084			\|a QP 611 \|0 (DE-625)141908: \|2 rvk
100	1		\|a Hamersveld, Mario van \|e Verfasser \|4 aut
245	1	0	\|a Market research handbook \|c ed. by Mario van Hamersveld ...
250			\|a 5. ed.
264		1	\|a Chichester \|b Wiley \|c 2007
300			\|a XXVI, 627 S.
336			\|b txt \|2 rdacontent
337			\|b n \|2 rdamedia
338			\|b nc \|2 rdacarrier
500			\|a Früher u.d.T.: ESOMAR Handbook of market and opinion research
650		4	\|a Marketing research
650	0	7	\|a Marktforschung \|0 (DE-588)4037630-8 \|2 gnd \|9 rswk-swf
689	0	0	\|a Marktforschung \|0 (DE-588)4037630-8 \|D s
689	0		\|C b \|5 DE-604
780	0	0	\|i Früher u.d.T. \|t The ESOMAR handbook of market and opinion research \|w (DE-604)BV026340509
856	4	2	\|m Digitalisierung UB Bamberg \|q application/pdf \|u http://bvbr.bib-bvb.de:8991/F?func=service&doc_library=BVB01&local_base=BVB01&doc_number=016094665&sequence=000002&line_number=0001&func_code=DB_RECORDS&service_type=MEDIA \|3 Inhaltsverzeichnis
999			\|a oai:aleph.bib-bvb.de:BVB01-016094665

Record in the Search Index

_version_	1804137157588156416
adam_text	Contents Contributors ix Foreword xxiii Editorial xxv Acknowledgement xxvii PART ONE MARKET RESEARCH: THE CONTEXT, MAIN ROLES AND CORNERSTONES 1 1 The Role and Changing Nature of Marketing Intelligence 3 DVL Smith 2 What is Market Research? 37 Adam Phillips 3 Data Collection: Key Stone and Cornerstones 61 John Kelly 4 The Market Research Process 99 Hans-Willi Schroiff PART TWO UTILISATION TOWARDS VALUE CREATION 129 5 Developing a Company Strategy 131 Gerard Loosschilder and Maarten Schellekens 6 Research for Innovation: Defining Market Propositions 149 Elisabetta Osta, Phillip Cartwright, Jaideep Prabhu and Marco Bevolo 7 Refining Market Propositions 169 Nigel Hollis and Dominic Twose 8 Launch and Monitoring of In-Market Performance 199 Raimund Wildner PART THREE SPECIFIC RESEARCH APPLICATIONS 217 9 Media Research 219 Andrew Green 10 Institutional and Social Research 239 Dieter Korczak Contents 11 Business to Business Research 251 Neil McPhee 12 Research in Specific Domains: Health Care; Automotives and Telecom 267 Dirk Huisman 13 Youth Research 283 Joël-Yves Le Bigot, Catherine Lott-Vernet and Piyul Mukherjee 14 Researching Diverse Individuals and Societies 299 Anjul Sharma 15 Opinion Polling 311 Kathleen A. Frankovic 16 Employee Research 319 Andrew Buckley and Richard Goosey 17 Mystery Shopping 333 Helen Turner 18 Customer Satisfaction 347 Laurent Florès PART FOUR RECENT DEVELOPMENTS - A CLOSER LOOK 365 19 The Changing Role of the Researcher 367 John Marinopoulos 20 Main Developments and Trends 381 Ray Poynter 21 Online Market Research 401 Pete Comley 22 Data Mining and Data Fusion 421 Colin Shearer 23 Ethnography and Observational Research 435 Ну Mariampolski 24 Semiotics: What it is and What it Can Do for Market Research 447 Virginia Valentine 25 Creative Approaches for the Fuzzy Front End 469 Lucile Rameckers and Stefanie Un Contents vii 26 Brain Science: In Search of the Emotional Unconscious 481 David Penn PART FIVE BACKGROUND BUILDING BLOCKS 499 Annex 1 The Research Brief 501 С Frederic John Annex 2 Statistics and Significance Testing 525 Paul Harris and Ken Baker Annex 3 Demographic and Other Classifications 571 Mario van Hamersveld Annex 4 Professional Ethics and Standards 585 Véronique Jeannin Index 593
adam_txt	Contents Contributors ix Foreword xxiii Editorial xxv Acknowledgement xxvii PART ONE MARKET RESEARCH: THE CONTEXT, MAIN ROLES AND CORNERSTONES 1 1 The Role and Changing Nature of Marketing Intelligence 3 DVL Smith 2 What is Market Research? 37 Adam Phillips 3 Data Collection: Key Stone and Cornerstones 61 John Kelly 4 The Market Research Process 99 Hans-Willi Schroiff PART TWO UTILISATION TOWARDS VALUE CREATION 129 5 Developing a Company Strategy 131 Gerard Loosschilder and Maarten Schellekens 6 Research for Innovation: Defining Market Propositions 149 Elisabetta Osta, Phillip Cartwright, Jaideep Prabhu and Marco Bevolo 7 Refining Market Propositions 169 Nigel Hollis and Dominic Twose 8 Launch and Monitoring of In-Market Performance 199 Raimund Wildner PART THREE SPECIFIC RESEARCH APPLICATIONS 217 9 Media Research 219 Andrew Green 10 Institutional and Social Research 239 Dieter Korczak Contents 11 Business to Business Research 251 Neil McPhee 12 Research in Specific Domains: Health Care; Automotives and Telecom 267 Dirk Huisman 13 Youth Research 283 Joël-Yves Le Bigot, Catherine Lott-Vernet and Piyul Mukherjee 14 Researching Diverse Individuals and Societies 299 Anjul Sharma 15 Opinion Polling 311 Kathleen A. Frankovic 16 Employee Research 319 Andrew Buckley and Richard Goosey 17 Mystery Shopping 333 Helen Turner 18 Customer Satisfaction 347 Laurent Florès PART FOUR RECENT DEVELOPMENTS - A CLOSER LOOK 365 19 The Changing Role of the Researcher 367 John Marinopoulos 20 Main Developments and Trends 381 Ray Poynter 21 Online Market Research 401 Pete Comley 22 Data Mining and Data Fusion 421 Colin Shearer 23 Ethnography and Observational Research 435 Ну Mariampolski 24 Semiotics: What it is and What it Can Do for Market Research 447 Virginia Valentine 25 Creative Approaches for the Fuzzy Front End 469 Lucile Rameckers and Stefanie Un Contents vii 26 Brain Science: In Search of the Emotional Unconscious 481 David Penn PART FIVE BACKGROUND BUILDING BLOCKS 499 Annex 1 The Research Brief 501 С Frederic John Annex 2 Statistics and Significance Testing 525 Paul Harris and Ken Baker Annex 3 Demographic and Other Classifications 571 Mario van Hamersveld Annex 4 Professional Ethics and Standards 585 Véronique Jeannin Index 593
any_adam_object	1
any_adam_object_boolean	1
author	Hamersveld, Mario van
author_facet	Hamersveld, Mario van
author_role	aut
author_sort	Hamersveld, Mario van
author_variant	m v h mv mvh
building	Verbundindex
bvnumber	BV022889807
callnumber-first	H - Social Science
callnumber-label	HF5415
callnumber-raw	HF5415.2
callnumber-search	HF5415.2
callnumber-sort	HF 45415.2
callnumber-subject	HF - Commerce
classification_rvk	QP 611
ctrlnum	(OCoLC)263451236 (DE-599)BVBBV022889807
dewey-full	658.83
dewey-hundreds	600 - Technology (Applied sciences)
dewey-ones	658 - General management
dewey-raw	658.83
dewey-search	658.83
dewey-sort	3658.83
dewey-tens	650 - Management and auxiliary services
discipline	Wirtschaftswissenschaften
discipline_str_mv	Wirtschaftswissenschaften
edition	5. ed.
format	Book
fullrecord	<?xml version="1.0" encoding="UTF-8"?><collection xmlns="http://www.loc.gov/MARC21/slim"><record><leader>01481nam a2200385 c 4500</leader><controlfield tag="001">BV022889807</controlfield><controlfield tag="003">DE-604</controlfield><controlfield tag="005">20230213 </controlfield><controlfield tag="007">t</controlfield><controlfield tag="008">071018s2007 \|\|\|\| 00\|\|\| eng d</controlfield><datafield tag="020" ind1=" " ind2=" "><subfield code="a">9780470517680</subfield><subfield code="9">978-0-470-51768-0</subfield></datafield><datafield tag="035" ind1=" " ind2=" "><subfield code="a">(OCoLC)263451236</subfield></datafield><datafield tag="035" ind1=" " ind2=" "><subfield code="a">(DE-599)BVBBV022889807</subfield></datafield><datafield tag="040" ind1=" " ind2=" "><subfield code="a">DE-604</subfield><subfield code="b">ger</subfield><subfield code="e">rakwb</subfield></datafield><datafield tag="041" ind1="0" ind2=" "><subfield code="a">eng</subfield></datafield><datafield tag="049" ind1=" " ind2=" "><subfield code="a">DE-N2</subfield><subfield code="a">DE-945</subfield><subfield code="a">DE-1049</subfield><subfield code="a">DE-473</subfield><subfield code="a">DE-1050</subfield><subfield code="a">DE-188</subfield></datafield><datafield tag="050" ind1=" " ind2="0"><subfield code="a">HF5415.2</subfield></datafield><datafield tag="082" ind1="0" ind2=" "><subfield code="a">658.83</subfield></datafield><datafield tag="084" ind1=" " ind2=" "><subfield code="a">QP 611</subfield><subfield code="0">(DE-625)141908:</subfield><subfield code="2">rvk</subfield></datafield><datafield tag="100" ind1="1" ind2=" "><subfield code="a">Hamersveld, Mario van</subfield><subfield code="e">Verfasser</subfield><subfield code="4">aut</subfield></datafield><datafield tag="245" ind1="1" ind2="0"><subfield code="a">Market research handbook</subfield><subfield code="c">ed. by Mario van Hamersveld ...</subfield></datafield><datafield tag="250" ind1=" " ind2=" "><subfield code="a">5. ed.</subfield></datafield><datafield tag="264" ind1=" " ind2="1"><subfield code="a">Chichester</subfield><subfield code="b">Wiley</subfield><subfield code="c">2007</subfield></datafield><datafield tag="300" ind1=" " ind2=" "><subfield code="a">XXVI, 627 S.</subfield></datafield><datafield tag="336" ind1=" " ind2=" "><subfield code="b">txt</subfield><subfield code="2">rdacontent</subfield></datafield><datafield tag="337" ind1=" " ind2=" "><subfield code="b">n</subfield><subfield code="2">rdamedia</subfield></datafield><datafield tag="338" ind1=" " ind2=" "><subfield code="b">nc</subfield><subfield code="2">rdacarrier</subfield></datafield><datafield tag="500" ind1=" " ind2=" "><subfield code="a">Früher u.d.T.: ESOMAR Handbook of market and opinion research</subfield></datafield><datafield tag="650" ind1=" " ind2="4"><subfield code="a">Marketing research</subfield></datafield><datafield tag="650" ind1="0" ind2="7"><subfield code="a">Marktforschung</subfield><subfield code="0">(DE-588)4037630-8</subfield><subfield code="2">gnd</subfield><subfield code="9">rswk-swf</subfield></datafield><datafield tag="689" ind1="0" ind2="0"><subfield code="a">Marktforschung</subfield><subfield code="0">(DE-588)4037630-8</subfield><subfield code="D">s</subfield></datafield><datafield tag="689" ind1="0" ind2=" "><subfield code="C">b</subfield><subfield code="5">DE-604</subfield></datafield><datafield tag="780" ind1="0" ind2="0"><subfield code="i">Früher u.d.T.</subfield><subfield code="t">The ESOMAR handbook of market and opinion research</subfield><subfield code="w">(DE-604)BV026340509</subfield></datafield><datafield tag="856" ind1="4" ind2="2"><subfield code="m">Digitalisierung UB Bamberg</subfield><subfield code="q">application/pdf</subfield><subfield code="u">http://bvbr.bib-bvb.de:8991/F?func=service&doc_library=BVB01&local_base=BVB01&doc_number=016094665&sequence=000002&line_number=0001&func_code=DB_RECORDS&service_type=MEDIA</subfield><subfield code="3">Inhaltsverzeichnis</subfield></datafield><datafield tag="999" ind1=" " ind2=" "><subfield code="a">oai:aleph.bib-bvb.de:BVB01-016094665</subfield></datafield></record></collection>
id	DE-604.BV022889807
illustrated	Not Illustrated
index_date	2024-07-02T18:53:10Z
indexdate	2024-07-09T21:07:50Z
institution	BVB
isbn	9780470517680
language	English
oai_aleph_id	oai:aleph.bib-bvb.de:BVB01-016094665
oclc_num	263451236
open_access_boolean
owner	DE-N2 DE-945 DE-1049 DE-473 DE-BY-UBG DE-1050 DE-188
owner_facet	DE-N2 DE-945 DE-1049 DE-473 DE-BY-UBG DE-1050 DE-188
physical	XXVI, 627 S.
publishDate	2007
publishDateSearch	2007
publishDateSort	2007
publisher	Wiley
record_format	marc
spelling	Hamersveld, Mario van Verfasser aut Market research handbook ed. by Mario van Hamersveld ... 5. ed. Chichester Wiley 2007 XXVI, 627 S. txt rdacontent n rdamedia nc rdacarrier Früher u.d.T.: ESOMAR Handbook of market and opinion research Marketing research Marktforschung (DE-588)4037630-8 gnd rswk-swf Marktforschung (DE-588)4037630-8 s b DE-604 Früher u.d.T. The ESOMAR handbook of market and opinion research (DE-604)BV026340509 Digitalisierung UB Bamberg application/pdf http://bvbr.bib-bvb.de:8991/F?func=service&doc_library=BVB01&local_base=BVB01&doc_number=016094665&sequence=000002&line_number=0001&func_code=DB_RECORDS&service_type=MEDIA Inhaltsverzeichnis
spellingShingle	Hamersveld, Mario van Market research handbook Marketing research Marktforschung (DE-588)4037630-8 gnd
subject_GND	(DE-588)4037630-8
title	Market research handbook
title_auth	Market research handbook
title_exact_search	Market research handbook
title_exact_search_txtP	Market research handbook
title_full	Market research handbook ed. by Mario van Hamersveld ...
title_fullStr	Market research handbook ed. by Mario van Hamersveld ...
title_full_unstemmed	Market research handbook ed. by Mario van Hamersveld ...
title_old	The ESOMAR handbook of market and opinion research
title_short	Market research handbook
title_sort	market research handbook
topic	Marketing research Marktforschung (DE-588)4037630-8 gnd
topic_facet	Marketing research Marktforschung
url	http://bvbr.bib-bvb.de:8991/F?func=service&doc_library=BVB01&local_base=BVB01&doc_number=016094665&sequence=000002&line_number=0001&func_code=DB_RECORDS&service_type=MEDIA
work_keys_str_mv	AT hamersveldmariovan marketresearchhandbook

Holdings

There is no print copy available.

Interlibrary loan Place Request Caution: Not in THWS collection! Indexes

MARC

Record in the Search Index

There is no print copy available.

Similar Items