Holdings: Political campaign communication

Political campaign communication: principles and practices

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Bibliographic Details
Main Authors:	Trent, Judith S. (Author), Friedenberg, Robert V. (Author)
Format:	Book
Language:	English
Published:	Lanham [u.a.] Rowman & Littlefield 2008
Edition:	6. ed.
Series:	Communication, media, and politics
Subjects:	Political campaigns Communication in politics Medien Politik Politische Sprache Kommunikation Rhetorik Wahlkampf Politische Kampagne Politische Kommunikation USA
Online Access:	Table of contents only Inhaltsverzeichnis
Item Description:	Includes bibliographical references (p. 423-425) and index Communication and political campaigns : a prologue -- Communicative functions of political campaigns -- Communicative styles and strategies of political campaigns -- Communicative mass channels of political campaigning -- Communicative types and functions of televised political advertising -- Public speaking in political campaigns -- Recurring forms of political campaign communication -- Debates in political campaigns -- Interpersonal communication in political campaigns -- Advertising in political campaigns -- The Internet and political campaigns
Physical Description:	xii, 436 S.
ISBN:	9780742553026 9780742553033

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Record in the Search Index

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adam_text	Political Campaign Communication Principles and Practices Sixth Edition Judith S Trent and Robert V Friedenberg ROWMAN amp; LITTLEFIELD PUBLISHERS, INC Lanham • Boulder • Neiv York • Toronto • Plymouth, UK Contents Preface xi Part I: Principles of Political Campaign Communication 1 Communication and Political Campaigns: A Prologue 3 Importance of Political Campaigns 3 Changes in the Political Campaign 5 Decline of Political Parties 5 Finance Reforms 7 Political Action Committees 9 Technology 13 Technology in the First Decade of the Twenty-first Century 14 Communication and Political Campaigns 16 Organization and Preview of Chapters 17 Notes 20 2 Communicative Functions of Political Campaigns 22 First Political Stage: Surfacing 22 Second Political Stage: Primaries 38 Third Political Stage: Nominating Conventions 51 Fourth Political Stage: The General Election 66 Conclusion 68 Notes 68 3 Communicative Styles and Strategies of Political Campaigns 72 Preliminary Considerations 73 Styles and Strategies of Campaigns 86 vii viii Contents Conclusion 117 Notes 118 4 Communicative Mass Channels of Political Campaigning 122 Early Studies 125 Contemporary Studies • 133 Conclusion 146 Notes 150 5 Communicative Types and Functions of Televised Political Advertising 154 Historical Development 155 Types and Functions of Political Ads 161 Televised Attack Advertising When the Candidate Is a Woman 171 A Final Question: Do Televised Attack Ads Work? 181 Conclusion 182 Notes 183 Part II: Practices of Political Campaign Communication 6 Public Speaking in Political Campaigns 191 The Decision to Speak 191 The Speech 199 Political Speechwriting 207 Surrogate Speakers 217 Conclusion 221 Notes 221 7 Recurring Forms of Political Campaign Communication 226 Announcement Speeches 227 Acceptance Addresses 238 News Conferences 253 Apologias 265 Conclusion 272 Notes 272 8 Debates in Political Campaigns 277 History of Political Debates 280 Deciding Whether to Debate 285 Applying the Conditions Requisite for Political Debates 287 Political Debate Strategies 293 Effects of Political Debates 304 Conclusion 314 Notes 315 Contents ix 9 Interpersonal Communication in Political Campaigns 322 Interpersonal Communication between Candidates and Voters 324 Interpersonal Communication between the Candidate and Prospective Financial Contributors 334 Interpersonal Communication between Voters 341 Interpersonal Communication among Voters, Mass Media, and Voting Behavior 343 Interpersonal Communication and Getting Out The Vote Efforts 345 Conclusion 349 Notes 349 10 Advertising in Political Campaigns 353 Developing a Master Plan for Political Advertising 354 Basic Considerations in the Selection of Political Advertising Media 357 Campaign Advertising Strategies 378 Media and Other Types of Political Consultants 382 Functions of Political Consultants 386 Conclusion 391 Notes i 391 11 The Internet and Political Campaigns 399 Content of Candidate Websites 399 Functions of Candidate Websites 402 The Breadth and Future of the Internet and Internet Tools in Elective Politics 408 Conclusion 412 Notes 412 Political Campaign Communication: An Epilogue 415 Selected Bibliography 423 Index 427 About the Authors 435
adam_txt	Political Campaign Communication Principles and Practices Sixth Edition Judith S Trent and Robert V Friedenberg ROWMAN amp; LITTLEFIELD PUBLISHERS, INC Lanham • Boulder • Neiv York • Toronto • Plymouth, UK Contents Preface xi Part I: Principles of Political Campaign Communication 1 Communication and Political Campaigns: A Prologue 3 Importance of Political Campaigns 3 Changes in the Political Campaign 5 Decline of Political Parties 5 Finance Reforms 7 Political Action Committees 9 Technology 13 Technology in the First Decade of the Twenty-first Century 14 Communication and Political Campaigns 16 Organization and Preview of Chapters 17 Notes 20 2 Communicative Functions of Political Campaigns 22 First Political Stage: Surfacing 22 Second Political Stage: Primaries 38 Third Political Stage: Nominating Conventions 51 Fourth Political Stage: The General Election 66 Conclusion 68 Notes 68 3 Communicative Styles and Strategies of Political Campaigns 72 Preliminary Considerations 73 Styles and Strategies of Campaigns 86 vii viii Contents Conclusion 117 Notes 118 4 Communicative Mass Channels of Political Campaigning 122 Early Studies 125 Contemporary Studies • 133 Conclusion 146 Notes 150 5 Communicative Types and Functions of Televised Political Advertising 154 Historical Development 155 Types and Functions of Political Ads 161 Televised Attack Advertising When the Candidate Is a Woman 171 A Final Question: Do Televised Attack Ads Work? 181 Conclusion 182 Notes 183 Part II: Practices of Political Campaign Communication 6 Public Speaking in Political Campaigns 191 The Decision to Speak 191 The Speech 199 Political Speechwriting 207 Surrogate Speakers ' 217 Conclusion 221 Notes 221 7 Recurring Forms of Political Campaign Communication 226 Announcement Speeches 227 Acceptance Addresses 238 News Conferences 253 Apologias 265 Conclusion 272 Notes ' 272 8 Debates in Political Campaigns 277 History of Political Debates 280 Deciding Whether to Debate 285 Applying the Conditions Requisite for Political Debates 287 Political Debate Strategies 293 Effects of Political Debates 304 Conclusion 314 Notes 315 Contents ix 9 Interpersonal Communication in Political Campaigns 322 Interpersonal Communication between Candidates and Voters 324 Interpersonal Communication between the Candidate and Prospective Financial Contributors 334 Interpersonal Communication between Voters 341 Interpersonal Communication among Voters, Mass Media, and Voting Behavior 343 Interpersonal Communication and Getting Out The Vote Efforts 345 Conclusion 349 Notes 349 10 Advertising in Political Campaigns 353 Developing a Master Plan for Political Advertising 354 Basic Considerations in the Selection of Political Advertising Media 357 Campaign Advertising Strategies 378 Media and Other Types of Political Consultants 382 Functions of Political Consultants 386 Conclusion 391 Notes i 391 11 The Internet and Political Campaigns 399 Content of Candidate Websites 399 Functions of Candidate Websites 402 The Breadth and Future of the Internet and Internet Tools in Elective Politics 408 Conclusion 412 Notes 412 Political Campaign Communication: An Epilogue 415 Selected Bibliography 423 Index 427 About the Authors 435
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spelling	Trent, Judith S. Verfasser aut Political campaign communication principles and practices Judith S. Trent and Robert V. Friedenberg 6. ed. Lanham [u.a.] Rowman & Littlefield 2008 xii, 436 S. txt rdacontent n rdamedia nc rdacarrier Communication, media, and politics Includes bibliographical references (p. 423-425) and index Communication and political campaigns : a prologue -- Communicative functions of political campaigns -- Communicative styles and strategies of political campaigns -- Communicative mass channels of political campaigning -- Communicative types and functions of televised political advertising -- Public speaking in political campaigns -- Recurring forms of political campaign communication -- Debates in political campaigns -- Interpersonal communication in political campaigns -- Advertising in political campaigns -- The Internet and political campaigns Political campaigns Communication in politics Medien (DE-588)4169187-8 gnd rswk-swf Politik (DE-588)4046514-7 gnd rswk-swf Politische Sprache (DE-588)4046559-7 gnd rswk-swf Kommunikation (DE-588)4031883-7 gnd rswk-swf Rhetorik (DE-588)4076704-8 gnd rswk-swf Wahlkampf (DE-588)4064292-6 gnd rswk-swf Politische Kampagne (DE-588)4998160-2 gnd rswk-swf Politische Kommunikation (DE-588)4134262-8 gnd rswk-swf USA (DE-588)4078704-7 gnd rswk-swf Politik (DE-588)4046514-7 s Kommunikation (DE-588)4031883-7 s DE-604 USA (DE-588)4078704-7 g Wahlkampf (DE-588)4064292-6 s 1\p DE-604 Politische Kampagne (DE-588)4998160-2 s 2\p DE-604 Politische Sprache (DE-588)4046559-7 s 3\p DE-604 Medien (DE-588)4169187-8 s 4\p DE-604 Rhetorik (DE-588)4076704-8 s 5\p DE-604 Politische Kommunikation (DE-588)4134262-8 s 6\p DE-604 Friedenberg, Robert V. Verfasser aut http://www.loc.gov/catdir/toc/ecip078/2007001032.html Table of contents only HEBIS Datenaustausch application/pdf http://bvbr.bib-bvb.de:8991/F?func=service&doc_library=BVB01&local_base=BVB01&doc_number=016084047&sequence=000002&line_number=0001&func_code=DB_RECORDS&service_type=MEDIA Inhaltsverzeichnis 1\p cgwrk 20201028 DE-101 https://d-nb.info/provenance/plan#cgwrk 2\p cgwrk 20201028 DE-101 https://d-nb.info/provenance/plan#cgwrk 3\p cgwrk 20201028 DE-101 https://d-nb.info/provenance/plan#cgwrk 4\p cgwrk 20201028 DE-101 https://d-nb.info/provenance/plan#cgwrk 5\p cgwrk 20201028 DE-101 https://d-nb.info/provenance/plan#cgwrk 6\p cgwrk 20201028 DE-101 https://d-nb.info/provenance/plan#cgwrk
spellingShingle	Trent, Judith S. Friedenberg, Robert V. Political campaign communication principles and practices Political campaigns Communication in politics Medien (DE-588)4169187-8 gnd Politik (DE-588)4046514-7 gnd Politische Sprache (DE-588)4046559-7 gnd Kommunikation (DE-588)4031883-7 gnd Rhetorik (DE-588)4076704-8 gnd Wahlkampf (DE-588)4064292-6 gnd Politische Kampagne (DE-588)4998160-2 gnd Politische Kommunikation (DE-588)4134262-8 gnd
subject_GND	(DE-588)4169187-8 (DE-588)4046514-7 (DE-588)4046559-7 (DE-588)4031883-7 (DE-588)4076704-8 (DE-588)4064292-6 (DE-588)4998160-2 (DE-588)4134262-8 (DE-588)4078704-7
title	Political campaign communication principles and practices
title_auth	Political campaign communication principles and practices
title_exact_search	Political campaign communication principles and practices
title_exact_search_txtP	Political campaign communication principles and practices
title_full	Political campaign communication principles and practices Judith S. Trent and Robert V. Friedenberg
title_fullStr	Political campaign communication principles and practices Judith S. Trent and Robert V. Friedenberg
title_full_unstemmed	Political campaign communication principles and practices Judith S. Trent and Robert V. Friedenberg
title_short	Political campaign communication
title_sort	political campaign communication principles and practices
title_sub	principles and practices
topic	Political campaigns Communication in politics Medien (DE-588)4169187-8 gnd Politik (DE-588)4046514-7 gnd Politische Sprache (DE-588)4046559-7 gnd Kommunikation (DE-588)4031883-7 gnd Rhetorik (DE-588)4076704-8 gnd Wahlkampf (DE-588)4064292-6 gnd Politische Kampagne (DE-588)4998160-2 gnd Politische Kommunikation (DE-588)4134262-8 gnd
topic_facet	Political campaigns Communication in politics Medien Politik Politische Sprache Kommunikation Rhetorik Wahlkampf Politische Kampagne Politische Kommunikation USA
url	http://www.loc.gov/catdir/toc/ecip078/2007001032.html http://bvbr.bib-bvb.de:8991/F?func=service&doc_library=BVB01&local_base=BVB01&doc_number=016084047&sequence=000002&line_number=0001&func_code=DB_RECORDS&service_type=MEDIA
work_keys_str_mv	AT trentjudiths politicalcampaigncommunicationprinciplesandpractices AT friedenbergrobertv politicalcampaigncommunicationprinciplesandpractices

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