Advertising and new media:
Saved in:
| Main Author: | |
|---|---|
| Format: | Book |
| Language: | English |
| Published: |
London [u.a.]
Routledge
2008
|
| Edition: | 1. publ. |
| Subjects: | |
| Online Access: | Table of contents only Inhaltsverzeichnis |
| Item Description: | Includes bibliographical references and index |
| Physical Description: | 135 S. |
| ISBN: | 9780415430340 9780415430357 9780203935521 0415430348 0415430356 0203935527 |
Staff View
MARC
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| 650 | 4 | |a Massenmedien | |
| 650 | 4 | |a Internet advertising | |
| 650 | 4 | |a Advertising | |
| 650 | 4 | |a Advertising |x Social aspects | |
| 650 | 4 | |a Mass media | |
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Record in the Search Index
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| adam_text | Contents
Acknowledgements vi
1 Advertising and the new media of mass conversation 1
o
2 From the Long Tail to Madison and Vine : trends in
advertising and new media 24
o
3 Integrating interactivity: globalization and the gendering
of creative advertising 46
4 Mobilizing the local: advertising and cell phone industries
in China 64
5 From conversation to registration: regulating
advertising and new media 84
o
6 The future of advertising funded media 102
Notes US
References 18
Interviews *®
Index 131
|
| adam_txt |
Contents
Acknowledgements vi
1 Advertising and the new media of mass conversation 1
o
2 From the 'Long Tail' to 'Madison and Vine': trends in
advertising and new media 24
o
3 Integrating interactivity: globalization and the gendering
of creative advertising 46
4 Mobilizing the local: advertising and cell phone industries
in China 64
5 From conversation to registration: regulating
advertising and new media 84
o
6 The future of advertising funded media 102
Notes US
References ' 18
Interviews ' *®
Index 131 |
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| callnumber-subject | HF - Commerce |
| classification_rvk | QP 630 |
| ctrlnum | (OCoLC)226085420 (DE-599)DNB 2007020168 |
| dewey-full | 659.13/4 |
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| dewey-ones | 659 - Advertising and public relations |
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| dewey-search | 659.13/4 |
| dewey-sort | 3659.13 14 |
| dewey-tens | 650 - Management and auxiliary services |
| discipline | Wirtschaftswissenschaften |
| discipline_str_mv | Wirtschaftswissenschaften |
| edition | 1. publ. |
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| index_date | 2024-07-02T18:46:55Z |
| indexdate | 2024-07-09T21:07:22Z |
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| language | English |
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| physical | 135 S. |
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| publisher | Routledge |
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| spelling | Spurgeon, Christina Verfasser aut Advertising and new media Christina Spurgeon 1. publ. London [u.a.] Routledge 2008 135 S. txt rdacontent n rdamedia nc rdacarrier Includes bibliographical references and index Gesellschaft Massenmedien Internet advertising Advertising Advertising Social aspects Mass media Mass media and business Neue Medien (DE-588)4196910-8 gnd rswk-swf Werbung (DE-588)4065541-6 gnd rswk-swf Verbraucherverhalten (DE-588)4062644-1 gnd rswk-swf Internet (DE-588)4308416-3 gnd rswk-swf Online-Werbung (DE-588)7636951-1 gnd rswk-swf Internet (DE-588)4308416-3 s Online-Werbung (DE-588)7636951-1 s DE-604 Neue Medien (DE-588)4196910-8 s Werbung (DE-588)4065541-6 s Verbraucherverhalten (DE-588)4062644-1 s DE-188 http://www.loc.gov/catdir/toc/ecip0718/2007020168.html Table of contents only HBZ Datenaustausch application/pdf http://bvbr.bib-bvb.de:8991/F?func=service&doc_library=BVB01&local_base=BVB01&doc_number=016075277&sequence=000002&line_number=0001&func_code=DB_RECORDS&service_type=MEDIA Inhaltsverzeichnis |
| spellingShingle | Spurgeon, Christina Advertising and new media Gesellschaft Massenmedien Internet advertising Advertising Advertising Social aspects Mass media Mass media and business Neue Medien (DE-588)4196910-8 gnd Werbung (DE-588)4065541-6 gnd Verbraucherverhalten (DE-588)4062644-1 gnd Internet (DE-588)4308416-3 gnd Online-Werbung (DE-588)7636951-1 gnd |
| subject_GND | (DE-588)4196910-8 (DE-588)4065541-6 (DE-588)4062644-1 (DE-588)4308416-3 (DE-588)7636951-1 |
| title | Advertising and new media |
| title_auth | Advertising and new media |
| title_exact_search | Advertising and new media |
| title_exact_search_txtP | Advertising and new media |
| title_full | Advertising and new media Christina Spurgeon |
| title_fullStr | Advertising and new media Christina Spurgeon |
| title_full_unstemmed | Advertising and new media Christina Spurgeon |
| title_short | Advertising and new media |
| title_sort | advertising and new media |
| topic | Gesellschaft Massenmedien Internet advertising Advertising Advertising Social aspects Mass media Mass media and business Neue Medien (DE-588)4196910-8 gnd Werbung (DE-588)4065541-6 gnd Verbraucherverhalten (DE-588)4062644-1 gnd Internet (DE-588)4308416-3 gnd Online-Werbung (DE-588)7636951-1 gnd |
| topic_facet | Gesellschaft Massenmedien Internet advertising Advertising Advertising Social aspects Mass media Mass media and business Neue Medien Werbung Verbraucherverhalten Internet Online-Werbung |
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