Sheth, J. N. (2004). Customer behavior: A managerial perspective (2nd ed.). Thomson/South-Western.
Chicago-Zitierstil (17. Ausg.)Sheth, Jagdish N. Customer Behavior: A Managerial Perspective. 2nd ed. Mason, Ohio: Thomson/South-Western, 2004.
MLA-Zitierstil (9. Ausg.)Sheth, Jagdish N. Customer Behavior: A Managerial Perspective. 2nd ed. Thomson/South-Western, 2004.
Achtung: Diese Zitate sind unter Umständen nicht zu 100% korrekt.