Rhetoric online: persuasion and politics on the World Wide Web
Saved in:
| Main Author: | |
|---|---|
| Format: | Book |
| Language: | English |
| Published: |
New York [u.a.]
Lang
2007
|
| Series: | Frontiers in political communication
12 |
| Subjects: | |
| Online Access: | Inhaltsverzeichnis |
| Item Description: | Literaturverz. S. 139 - 152 |
| Physical Description: | VIII, 160 S. Ill., graph. Darst. |
| ISBN: | 9780820488028 |
Staff View
MARC
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Record in the Search Index
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|---|---|
| adam_text | Contents
Preßice vii
Acknowledgments ix
CHAPTER 1 The Internet and the Public Sphere 1
Public Communication and New Media Activism 7
The Effects of Online Public Discourse: Three Examples 8
Media Shift and the Need for Research of Online Public
Discourse 12
Work on Online Public Discourse in Composition
Studies and Technical Rhetoric 14
Work on Online Public Discourse in Communication
Studies 19
Conclusion 22
CHAPTER 2 Online Rhetoric: A Medium Theory Approach 25
Reception: The User s Experience 28
Source: The Rise of the Authorless Message 33
The Versatility of the Web and the Fragmentation of
the Message 36
Time: Web Text as Ephemeral 37
Space: The User as Spatial Wanderer 40
Conclusion 41
CHAPTER 3 The Field Dependency of Online Credibility 45
The Author, Ethos, and Source Credibility in Rhetoric 46
Research Findings on How Users Judge Web Site Credibility 50
vi | Rhetoric Online
A Field Dependent Model for Judging Web Site Credibility 52
Indymedia: Alternative News and Distributed Credibility 57
Authorship as Authority ?)
The Field Dependence of Message Credibility on the
Indymedia Site
Credibility Judgments as Reflected in Users Comments 63
Conclusion
CHAPTER 4 Interactivity: The Golden Fleece of the Internet °)
71
Interactivity: Sorting It Out
A Useful Taxonomy of Interactivity ¦*
The 2004 Election and Online Campaigning
77
Online Interactivity on MoveOn.org
Online Interactivity on Georgewbush.com
The Future of Online Campaigning?
Conclusion
CHAPTER 5 Intertextuality and Web Based Public Discourse *
Intertextuality Then and Now
Early Conceptions of Intertextuality: Kristeva and Bakhtin )
Intertextual Variations
The Reader and the Intertext *
Jibjab.com: Intertextuality at Work 1
This Land Is Your Land l08
Intertextual Commentary on This Land 1 ^
The Drugs I Need lU
Intertextual Commentary on The Drugs I Need 1 ^
Adbusters: Media Activism and Culture Jamming ¦*
The Benetton Ad ll6
The Blackspot Campaign ^
Conclusion 1 ^
CHAPTER 6 Conclusion l^1
Examples ofTexts Cited 129
Notes 133
Works Cited 139
Index 153
|
| adam_txt |
Contents
Preßice vii
Acknowledgments ix
CHAPTER 1 The Internet and the Public Sphere 1
Public Communication and New Media Activism 7
The Effects of Online Public Discourse: Three Examples 8
Media Shift and the Need for Research of Online Public
Discourse 12
Work on Online Public Discourse in Composition
Studies and Technical Rhetoric 14
Work on Online Public Discourse in Communication
Studies 19
Conclusion 22
CHAPTER 2 Online Rhetoric: A Medium Theory Approach 25
Reception: The User's Experience 28
Source: The Rise of the Authorless Message 33
The Versatility of the Web and the Fragmentation of
the Message 36
Time: Web Text as Ephemeral 37
Space: The User as Spatial Wanderer 40
Conclusion 41
CHAPTER 3 The Field Dependency of Online Credibility 45
The Author, Ethos, and Source Credibility in Rhetoric 46
Research Findings on How Users Judge Web Site Credibility 50
vi | Rhetoric Online
A Field Dependent Model for Judging Web Site Credibility 52
Indymedia: Alternative News and Distributed Credibility 57
Authorship as Authority ?)
The Field Dependence of Message Credibility on the
Indymedia Site
Credibility Judgments as Reflected in Users' Comments 63
Conclusion
CHAPTER 4 Interactivity: The Golden Fleece of the Internet °)
71
Interactivity: Sorting It Out '
A Useful Taxonomy of Interactivity ' ¦*
The 2004 Election and Online Campaigning ''
77
Online Interactivity on MoveOn.org ''
Online Interactivity on Georgewbush.com
The Future of Online Campaigning?
Conclusion '
CHAPTER 5 Intertextuality and Web Based Public Discourse "*
Intertextuality Then and Now '
Early Conceptions of Intertextuality: Kristeva and Bakhtin )
Intertextual Variations '
The Reader and the Intertext *
Jibjab.com: Intertextuality at Work 1 '
"This Land Is Your Land" l08
Intertextual Commentary on "This Land" 1"^
"The Drugs I Need" lU
Intertextual Commentary on "The Drugs I Need" 1 ^
Adbusters: Media Activism and Culture Jamming ' ¦*
The Benetton Ad ll6
The Blackspot Campaign ^
Conclusion 1 ^
CHAPTER 6 Conclusion l^1
Examples ofTexts Cited 129
Notes 133
Works Cited 139
Index 153 |
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| spelling | Warnick, Barbara 1946- Verfasser (DE-588)133081222 aut Rhetoric online persuasion and politics on the World Wide Web Barbara Warnick New York [u.a.] Lang 2007 VIII, 160 S. Ill., graph. Darst. txt rdacontent n rdamedia nc rdacarrier Frontiers in political communication 12 Literaturverz. S. 139 - 152 Politik Internet United States Intertextuality Persuasion (Rhetoric) Rhetoric Political aspects United States Diskursanalyse (DE-588)4194747-2 gnd rswk-swf Internet (DE-588)4308416-3 gnd rswk-swf Rhetorik (DE-588)4076704-8 gnd rswk-swf USA Internet (DE-588)4308416-3 s Rhetorik (DE-588)4076704-8 s DE-604 Diskursanalyse (DE-588)4194747-2 s Frontiers in political communication 12 (DE-604)BV014324742 12 HBZ Datenaustausch application/pdf http://bvbr.bib-bvb.de:8991/F?func=service&doc_library=BVB01&local_base=BVB01&doc_number=016066309&sequence=000002&line_number=0001&func_code=DB_RECORDS&service_type=MEDIA Inhaltsverzeichnis |
| spellingShingle | Warnick, Barbara 1946- Rhetoric online persuasion and politics on the World Wide Web Frontiers in political communication Politik Internet United States Intertextuality Persuasion (Rhetoric) Rhetoric Political aspects United States Diskursanalyse (DE-588)4194747-2 gnd Internet (DE-588)4308416-3 gnd Rhetorik (DE-588)4076704-8 gnd |
| subject_GND | (DE-588)4194747-2 (DE-588)4308416-3 (DE-588)4076704-8 |
| title | Rhetoric online persuasion and politics on the World Wide Web |
| title_auth | Rhetoric online persuasion and politics on the World Wide Web |
| title_exact_search | Rhetoric online persuasion and politics on the World Wide Web |
| title_exact_search_txtP | Rhetoric online persuasion and politics on the World Wide Web |
| title_full | Rhetoric online persuasion and politics on the World Wide Web Barbara Warnick |
| title_fullStr | Rhetoric online persuasion and politics on the World Wide Web Barbara Warnick |
| title_full_unstemmed | Rhetoric online persuasion and politics on the World Wide Web Barbara Warnick |
| title_short | Rhetoric online |
| title_sort | rhetoric online persuasion and politics on the world wide web |
| title_sub | persuasion and politics on the World Wide Web |
| topic | Politik Internet United States Intertextuality Persuasion (Rhetoric) Rhetoric Political aspects United States Diskursanalyse (DE-588)4194747-2 gnd Internet (DE-588)4308416-3 gnd Rhetorik (DE-588)4076704-8 gnd |
| topic_facet | Politik Internet United States Intertextuality Persuasion (Rhetoric) Rhetoric Political aspects United States Diskursanalyse Internet Rhetorik USA |
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