Identitätsbasierte Markenführung in der Lebensmittelindustrie: der Fall FRoSTA
Saved in:
| Main Authors: | , |
|---|---|
| Format: | Book |
| Language: | German |
| Published: |
Münster [u.a.]
LIT-Verl.
2007
|
| Series: | Markenmanagement
4 |
| Subjects: | |
| Item Description: | Literaturverz. S. 178 - 195 |
| Physical Description: | XVII, 195 S. Ill., graph. Darst. |
| ISBN: | 9783825802882 3825802884 |
Staff View
MARC
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| 100 | 1 | |a Burmann, Christoph |d 1962- |e Verfasser |0 (DE-588)132535645 |4 aut | |
| 245 | 1 | 0 | |a Identitätsbasierte Markenführung in der Lebensmittelindustrie |b der Fall FRoSTA |c Christoph Burmann ; Christian Feddersen |
| 264 | 1 | |a Münster [u.a.] |b LIT-Verl. |c 2007 | |
| 300 | |a XVII, 195 S. |b Ill., graph. Darst. | ||
| 336 | |b txt |2 rdacontent | ||
| 337 | |b n |2 rdamedia | ||
| 338 | |b nc |2 rdacarrier | ||
| 490 | 1 | |a Markenmanagement |v 4 | |
| 500 | |a Literaturverz. S. 178 - 195 | ||
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| 650 | 0 | 7 | |a Produktpositionierung |0 (DE-588)4224734-2 |2 gnd |9 rswk-swf |
| 650 | 0 | 7 | |a Markenimage |0 (DE-588)4136439-9 |2 gnd |9 rswk-swf |
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Record in the Search Index
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| author | Burmann, Christoph 1962- Feddersen, Christian |
| author_GND | (DE-588)132535645 |
| author_facet | Burmann, Christoph 1962- Feddersen, Christian |
| author_role | aut aut |
| author_sort | Burmann, Christoph 1962- |
| author_variant | c b cb c f cf |
| building | Verbundindex |
| bvnumber | BV022828938 |
| classification_rvk | QR 528 |
| classification_tum | LEB 940f |
| ctrlnum | (OCoLC)180732416 (DE-599)DNB983091447 |
| dewey-full | 338.47664 658.827 |
| dewey-hundreds | 300 - Social sciences 600 - Technology (Applied sciences) |
| dewey-ones | 338 - Production 658 - General management |
| dewey-raw | 338.47664 658.827 |
| dewey-search | 338.47664 658.827 |
| dewey-sort | 3338.47664 |
| dewey-tens | 330 - Economics 650 - Management and auxiliary services |
| discipline | Lebensmitteltechnologie Wirtschaftswissenschaften |
| discipline_str_mv | Lebensmitteltechnologie Wirtschaftswissenschaften |
| format | Book |
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| id | DE-604.BV022828938 |
| illustrated | Illustrated |
| index_date | 2024-07-02T18:42:52Z |
| indexdate | 2024-07-09T21:07:06Z |
| institution | BVB |
| isbn | 9783825802882 3825802884 |
| language | German |
| oai_aleph_id | oai:aleph.bib-bvb.de:BVB01-016034191 |
| oclc_num | 180732416 |
| open_access_boolean | |
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| owner_facet | DE-M382 DE-M49 DE-BY-TUM DE-B768 |
| physical | XVII, 195 S. Ill., graph. Darst. |
| publishDate | 2007 |
| publishDateSearch | 2007 |
| publishDateSort | 2007 |
| publisher | LIT-Verl. |
| record_format | marc |
| series | Markenmanagement |
| series2 | Markenmanagement |
| spelling | Burmann, Christoph 1962- Verfasser (DE-588)132535645 aut Identitätsbasierte Markenführung in der Lebensmittelindustrie der Fall FRoSTA Christoph Burmann ; Christian Feddersen Münster [u.a.] LIT-Verl. 2007 XVII, 195 S. Ill., graph. Darst. txt rdacontent n rdamedia nc rdacarrier Markenmanagement 4 Literaturverz. S. 178 - 195 Lebensmittelindustrie (DE-588)4034889-1 gnd rswk-swf Produktpositionierung (DE-588)4224734-2 gnd rswk-swf Markenimage (DE-588)4136439-9 gnd rswk-swf Markenpolitik (DE-588)4144679-3 gnd rswk-swf Lebensmittelindustrie (DE-588)4034889-1 s Markenpolitik (DE-588)4144679-3 s Markenimage (DE-588)4136439-9 s Produktpositionierung (DE-588)4224734-2 s DE-604 Feddersen, Christian Verfasser aut Markenmanagement 4 (DE-604)BV019846039 4 |
| spellingShingle | Burmann, Christoph 1962- Feddersen, Christian Identitätsbasierte Markenführung in der Lebensmittelindustrie der Fall FRoSTA Markenmanagement Lebensmittelindustrie (DE-588)4034889-1 gnd Produktpositionierung (DE-588)4224734-2 gnd Markenimage (DE-588)4136439-9 gnd Markenpolitik (DE-588)4144679-3 gnd |
| subject_GND | (DE-588)4034889-1 (DE-588)4224734-2 (DE-588)4136439-9 (DE-588)4144679-3 |
| title | Identitätsbasierte Markenführung in der Lebensmittelindustrie der Fall FRoSTA |
| title_auth | Identitätsbasierte Markenführung in der Lebensmittelindustrie der Fall FRoSTA |
| title_exact_search | Identitätsbasierte Markenführung in der Lebensmittelindustrie der Fall FRoSTA |
| title_exact_search_txtP | Identitätsbasierte Markenführung in der Lebensmittelindustrie der Fall FRoSTA |
| title_full | Identitätsbasierte Markenführung in der Lebensmittelindustrie der Fall FRoSTA Christoph Burmann ; Christian Feddersen |
| title_fullStr | Identitätsbasierte Markenführung in der Lebensmittelindustrie der Fall FRoSTA Christoph Burmann ; Christian Feddersen |
| title_full_unstemmed | Identitätsbasierte Markenführung in der Lebensmittelindustrie der Fall FRoSTA Christoph Burmann ; Christian Feddersen |
| title_short | Identitätsbasierte Markenführung in der Lebensmittelindustrie |
| title_sort | identitatsbasierte markenfuhrung in der lebensmittelindustrie der fall frosta |
| title_sub | der Fall FRoSTA |
| topic | Lebensmittelindustrie (DE-588)4034889-1 gnd Produktpositionierung (DE-588)4224734-2 gnd Markenimage (DE-588)4136439-9 gnd Markenpolitik (DE-588)4144679-3 gnd |
| topic_facet | Lebensmittelindustrie Produktpositionierung Markenimage Markenpolitik |
| volume_link | (DE-604)BV019846039 |
| work_keys_str_mv | AT burmannchristoph identitatsbasiertemarkenfuhrunginderlebensmittelindustriederfallfrosta AT feddersenchristian identitatsbasiertemarkenfuhrunginderlebensmittelindustriederfallfrosta |