How to measure anything: finding the value of "intangibles" in business
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| Main Author: | |
|---|---|
| Format: | Book |
| Language: | English |
| Published: |
Hoboken, NJ
Wiley
2007
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| Subjects: | |
| Online Access: | Table of contents only Contributor biographical information Publisher description Inhaltsverzeichnis |
| Physical Description: | XV, 287 S. graph. Darst. |
| ISBN: | 9780470110126 |
Staff View
MARC
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| 245 | 1 | 0 | |a How to measure anything |b finding the value of "intangibles" in business |c Douglas W. Hubbard |
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Record in the Search Index
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| adam_text | Contents
Preface xi
Acknowledgments xv
section I Measurement: The Solution Exists
chapter 1 The Intangibles and the Challenge 3
chapter 2 An Intuitive Measurement Habit:
Eratosthenes, Enrico, Emily 7
How an Ancient Greek Measured the Size of Earth 8
Estimating: Be Like Fermi 9
Experiments: Not Just for Adults 12
Notes on What to Learn from Eratosthenes, Enrico,
and Emily 16
chapter 3 The Illusion of Intangibles: Why
Immeasurables Aren t 19
The Concept of Measurement 20
The Object of Measurement 24
The Methods of Measurement 27
Economic Objections to Measurement 33
The Broader Objection to the Usefulness of Statistics 34
Ethical Objections to Measurement 36
Toward a Universal Approach to Measurement 39
section II Before You Measure
chapter 4 Clarifying the Measurement Problem 43
Getting the Language Right: What Uncertainty
and Risk Really Mean 45
Examples of Clarification: Lessons for Business
from, of All Places, Government 47
VII
VIII CONTENTS
chapter 5 Calibrated Estimates: How Much Do You
Know Now? 53
Testing Your Ability to Assess Odds 53
Calibration Exercise 55
Further Improvements on Calibration 59
Conceptual Obstacles to Calibration 61
The Effects of Calibration 65
chapter 6 Measuring Risk: Introduction to the
Monte Carlo Simulation 71
An Example of the Monte Carlo Method and Risk 74
Tools and Other Resources for Monte Carlo
Simulations 79
The Risk Paradox 82
chapter 7 Measuring the Value of Information 85
The Chance of Being Wrong and the Cost of
Being Wrong: Expected Opportunity Loss 86
The Value of Information for Ranges 89
The Imperfect World: The Value of Partial
Uncertainty Reduction 92
The Epiphany Equation: The Value of a
Measurement Changes Everything 95
Summarizing Uncertainty, Risk, and Information
Value: The First Measurements 99
section III Measurement Methods
chapter 8 The Transition: From What to Measure
to How to Measure 103
Tools of Observation: Introduction to the
Instrument of Measurement 105
Decomposition 109
Secondary Research: Assuming You Weren t
the First to Measure It 113
The Basic Methods of Observation: If One
Doesn t Work, Try the Next 115
Measure Just Enough 117
Consider the Error 119
Choose and Design the Instrument 124
chapter 9 Sampling Reality: How Observing Some
Things Tells Us about All Things 127
Building an Intuition for Random Sampling:
The Jelly Bean Example 132
CONTENTS IX
A Little About Little Samples: A Beer
Brewer s Approach 133
The Easiest Sample Statistics Ever 138
A Biased Sample of Sampling Methods 141
Measure to the Threshold 147
Experiment 151
Seeing Relationships in the Data: An
Introduction to Regression Modeling 155
chapter 10 Bayes: Adding to What You Know Now 161
Simple Bayesian Statistics 161
Using Your Natural Bayesian Instinct 165
Heterogeneous Benchmarking: A Brand Damage
Application 170
Getting a Bit More Technical: Bayesian Inversion
for Ranges 174
section IV Beyond the Basics
chapter 11 Preference and Attitudes: The Softer
Side of Measurement 183
Observing Opinions, Values, and the Pursuit
of Happiness 183
A Willingness to Pay: Measuring Value via
Trade offs 187
Putting It All on the Line: Quantifying Risk Tolerance 192
Quantifying Subjective Trade offs: Dealing with
Multiple Conflicting Preferences 195
Keeping the Big Picture in Mind: Profit Maximization
versus Subjective Trade offs 199
chapter 12 The Ultimate Measurement Instrument:
Human Judges 203
Homo absurdus: The Weird Reasons behind
Our Decisions 204
Getting Organized: A Performance Evaluation
Example 207
Surprisingly Simple Linear Models 208
How to Standardize Any Evaluation: Rasch Models 210
Removing Human Inconsistency: The Lens Model 214
Panacea or Placebo?: Questionable Methods of
Measurement 219
Comparing the Methods 226
X CONTENTS
chapter 13 New Measurement Instruments for
Management 229
The Twenty First Century Tracker: Keeping Tabs
with Technology 229
Measuring the World: The Internet as an Instrument 232
Prediction Markets: Wall Street Efficiency Applied
to Measurements 235
chapter 14 A Universal Measurement Method:
Applied Information Economics 243
Bringing the Pieces Together 244
Case: The Value of the System That Monitors Your
Drinking Water 248
Case: Forecasting Fuel for the Marine Corps 253
Ideas for Getting Started: A Few Final Examples 260
Summarizing the Philosophy 267
appendix Calibration Tests 269
INDEX 279
|
| adam_txt |
Contents
Preface xi
Acknowledgments xv
section I Measurement: The Solution Exists
chapter 1 The Intangibles and the Challenge 3
chapter 2 An Intuitive Measurement Habit:
Eratosthenes, Enrico, Emily 7
How an Ancient Greek Measured the Size of Earth 8
Estimating: Be Like Fermi 9
Experiments: Not Just for Adults 12
Notes on What to Learn from Eratosthenes, Enrico,
and Emily 16
chapter 3 The Illusion of Intangibles: Why
Immeasurables Aren't 19
The Concept of Measurement 20
The Object of Measurement 24
The Methods of Measurement 27
Economic Objections to Measurement 33
The Broader Objection to the Usefulness of "Statistics" 34
Ethical Objections to Measurement 36
Toward a Universal Approach to Measurement 39
section II Before You Measure
chapter 4 Clarifying the Measurement Problem 43
Getting the Language Right: What "Uncertainty"
and "Risk" Really Mean 45
Examples of Clarification: Lessons for Business
from, of All Places, Government 47
VII
VIII CONTENTS
chapter 5 Calibrated Estimates: How Much Do You
Know Now? 53
Testing Your Ability to Assess Odds 53
Calibration Exercise 55
Further Improvements on Calibration 59
Conceptual Obstacles to Calibration 61
The Effects of Calibration 65
chapter 6 Measuring Risk: Introduction to the
Monte Carlo Simulation 71
An Example of the Monte Carlo Method and Risk 74
Tools and Other Resources for Monte Carlo
Simulations 79
The Risk Paradox 82
chapter 7 Measuring the Value of Information 85
The Chance of Being Wrong and the Cost of
Being Wrong: Expected Opportunity Loss 86
The Value of Information for Ranges 89
The Imperfect World: The Value of Partial
Uncertainty Reduction 92
The Epiphany Equation: The Value of a
Measurement Changes Everything 95
Summarizing Uncertainty, Risk, and Information
Value: The First Measurements 99
section III Measurement Methods
chapter 8 The Transition: From What to Measure
to How to Measure 103
Tools of Observation: Introduction to the
Instrument of Measurement 105
Decomposition 109
Secondary Research: Assuming You Weren't
the First to Measure It 113
The Basic Methods of Observation: If One
Doesn't Work, Try the Next 115
Measure Just Enough 117
Consider the Error 119
Choose and Design the Instrument 124
chapter 9 Sampling Reality: How Observing Some
Things Tells Us about All Things 127
Building an Intuition for Random Sampling:
The Jelly Bean Example 132
CONTENTS IX
A Little About Little Samples: A Beer
Brewer's Approach 133
The Easiest Sample Statistics Ever 138
A Biased Sample of Sampling Methods 141
Measure to the Threshold 147
Experiment 151
Seeing Relationships in the Data: An
Introduction to Regression Modeling 155
chapter 10 Bayes: Adding to What You Know Now 161
Simple Bayesian Statistics 161
Using Your Natural Bayesian Instinct 165
Heterogeneous Benchmarking: A "Brand Damage"
Application 170
Getting a Bit More Technical: Bayesian Inversion
for Ranges 174
section IV Beyond the Basics
chapter 11 Preference and Attitudes: The Softer
Side of Measurement 183
Observing Opinions, Values, and the Pursuit
of Happiness 183
A Willingness to Pay: Measuring Value via
Trade offs 187
Putting It All on the Line: Quantifying Risk Tolerance 192
Quantifying Subjective Trade offs: Dealing with
Multiple Conflicting Preferences 195
Keeping the Big Picture in Mind: Profit Maximization
versus Subjective Trade offs 199
chapter 12 The Ultimate Measurement Instrument:
Human Judges 203
Homo absurdus: The Weird Reasons behind
Our Decisions 204
Getting Organized: A Performance Evaluation
Example 207
Surprisingly Simple Linear Models 208
How to Standardize Any Evaluation: Rasch Models 210
Removing Human Inconsistency: The Lens Model 214
Panacea or Placebo?: Questionable Methods of
Measurement 219
Comparing the Methods 226
X CONTENTS
chapter 13 New Measurement Instruments for
Management 229
The Twenty First Century Tracker: Keeping Tabs
with Technology 229
Measuring the World: The Internet as an Instrument 232
Prediction Markets: Wall Street Efficiency Applied
to Measurements 235
chapter 14 A Universal Measurement Method:
Applied Information Economics 243
Bringing the Pieces Together 244
Case: The Value of the System That Monitors Your
Drinking Water 248
Case: Forecasting Fuel for the Marine Corps 253
Ideas for Getting Started: A Few Final Examples 260
Summarizing the Philosophy 267
appendix Calibration Tests 269
INDEX 279 |
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| spelling | Hubbard, Douglas W. Verfasser aut How to measure anything finding the value of "intangibles" in business Douglas W. Hubbard Hoboken, NJ Wiley 2007 XV, 287 S. graph. Darst. txt rdacontent n rdamedia nc rdacarrier Intangible property Valuation Immaterielles Wirtschaftsgut (DE-588)4072737-3 gnd rswk-swf Bewertung (DE-588)4006340-9 gnd rswk-swf Bewertung (DE-588)4006340-9 s Immaterielles Wirtschaftsgut (DE-588)4072737-3 s DE-604 http://www.loc.gov/catdir/toc/ecip0710/2007004998.html Table of contents only http://www.loc.gov/catdir/enhancements/fy0739/2007004998-b.html Contributor biographical information http://www.loc.gov/catdir/enhancements/fy0739/2007004998-d.html Publisher description HBZ Datenaustausch application/pdf http://bvbr.bib-bvb.de:8991/F?func=service&doc_library=BVB01&local_base=BVB01&doc_number=016031577&sequence=000008&line_number=0001&func_code=DB_RECORDS&service_type=MEDIA Inhaltsverzeichnis |
| spellingShingle | Hubbard, Douglas W. How to measure anything finding the value of "intangibles" in business Intangible property Valuation Immaterielles Wirtschaftsgut (DE-588)4072737-3 gnd Bewertung (DE-588)4006340-9 gnd |
| subject_GND | (DE-588)4072737-3 (DE-588)4006340-9 |
| title | How to measure anything finding the value of "intangibles" in business |
| title_auth | How to measure anything finding the value of "intangibles" in business |
| title_exact_search | How to measure anything finding the value of "intangibles" in business |
| title_exact_search_txtP | How to measure anything finding the value of "intangibles" in business |
| title_full | How to measure anything finding the value of "intangibles" in business Douglas W. Hubbard |
| title_fullStr | How to measure anything finding the value of "intangibles" in business Douglas W. Hubbard |
| title_full_unstemmed | How to measure anything finding the value of "intangibles" in business Douglas W. Hubbard |
| title_short | How to measure anything |
| title_sort | how to measure anything finding the value of intangibles in business |
| title_sub | finding the value of "intangibles" in business |
| topic | Intangible property Valuation Immaterielles Wirtschaftsgut (DE-588)4072737-3 gnd Bewertung (DE-588)4006340-9 gnd |
| topic_facet | Intangible property Valuation Immaterielles Wirtschaftsgut Bewertung |
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