Selling modernity: advertising in twentieth-century Germany
The sheer intensity and violence of Germany's 20th century transformations provides a unique opportunity to assess the power and endurance of commercial imagery in the most extreme circumstances. This is an historical study of modern German advertising, from the Imperial period through to the 1...
Gespeichert in:
| Format: | Buch |
|---|---|
| Sprache: | English |
| Veröffentlicht: |
Durham [u.a.]
Duke Univ. Press
2007
|
| Schlagworte: | |
| Online-Zugang: | Table of contents only Inhaltsverzeichnis Rezension |
| Zusammenfassung: | The sheer intensity and violence of Germany's 20th century transformations provides a unique opportunity to assess the power and endurance of commercial imagery in the most extreme circumstances. This is an historical study of modern German advertising, from the Imperial period through to the 1970s. |
| Beschreibung: | XX, 364 S. Ill. |
| ISBN: | 9780822340478 9780822340690 |
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| 520 | |a The sheer intensity and violence of Germany's 20th century transformations provides a unique opportunity to assess the power and endurance of commercial imagery in the most extreme circumstances. This is an historical study of modern German advertising, from the Imperial period through to the 1970s. | ||
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Datensatz im Suchindex
| _version_ | 1804137092972806144 |
|---|---|
| adam_text | CONTENTS
List of Illustrations ix
Foreword
Victoria de Gratia xiii
Acknowledgments xix
Introduction
Pamela E. Swett, S.Jonathan Wiesen, and Jonathan R. Zatlin i
1. Marketing, Modernity, and the German People s Soul :
Advertising and Its Enemies in Late Imperial Germany, 1896 1914
Kevin Repp 27
2. Visions of Prosperity: The Americanization of Advertising in
Interwar Germany
Corey Ross 52
3. Branding Germany: Hans Domizlaff s Markentechnik and Its
Ideological Impact
Holm Friebe 78
4. Planting a Forest Tall and Straight Like the German Volk :
Visualizing the Volksgemeinschafi through Advertising in
German Forestry Journals, 1933 1945
Michael Imort 102
5. Selling the Racial Community : Kraft durch Freude and
Consumption in the Third Reich
Shelley Baranowski 127
6. Die erfrischende Pause : Marketing Coca Cola in
Hitler s Germany
JeffSchutts 151
7. Lufthansa Welcomes You: Air Transport and Tourism
in the Adenauer Era
Guillaume de Syon 182
8. The History of Morals in the Federal Republic :
Advertising, pr, and the Beate Uhse Myth
Elizabeth Heineman 202
9. Wowman! The World s Most Famous Drug Dog :
Advertising, the State, and the Paradox of
Consumerism in the Federal Republic
Robert P. Stephens 230
10. True Advertising Means Promoting a Good Thing
through a Good Form : Advertising in the German
Democratic Republic
Anne Kaminsky 262
11. Promoting Socialist Cities and Citizens: East Germany s
National Building Program
Greg Castillo 287
12. Serve Yourself! The History and Theory of Self Service
in West and East Germany
Rainer Gries 307
Bibliography 329
Contributors 347
Index 351
LIST OF ILLUSTRATIONS
REPP
FIGURE 1. Advertisement forTietz Department Store, Berlin 31
FIGURE 2. The Wertheim Department Store, Berlin 38
FIGURE 3. Poster advertisement for Stiller shoes, 1908, Lucian Bernhard, artist 41
FIGURE 4. Poster advertisement for Priester matches, 1904, Lucian Bernhard,
artist 43
ROSS
FIGURE 1. Kaloderma soap advertisement, 1927, Jupp Wiertz, artist 56
FIGURE 2. Newspaper announcement for Odol mouthwash, 1929 57
FRIEBE
FIGURE 1. r6 Reemtsma cigarette brand label, early 1920s 86
FIGURE 2. Ernte 23 Reemtsma cigarette brand label, early 1920s 87
FIGURE 3. Yellow Brand label for Reemtsma, early 1920s 88
FIGURE 4. Hans Domizlaff s design for a new Rricfw/Iagge, 1932 95
FIGURE 5. Photograph of Hans Domizlaff, 1933 96
FIGURE 6. Photograph of President Paul von Hindenburg, 1933 97
IMORT
FIGURE 1. Pein Pein tree nursery advertisement, 1936 no
FIGURE 2. Pein Pein tree nursery advertisement, 1936 in
FIGURE 3. Pein Pein tree nursery advertisement, 1938 112
FIGURE 4. Pein Pein tree nursery advertisement, 1938 113
FIGURE 5. Bergmann tobacco company advertisement, 1938 118
FIGURE 6. Bergmann tobacco company advertisement, 1938 119
BARANOWSKI
FIGURE 1. A model shop floor, according to the Beauty of Labor, undated 131
FIGURE 2. Kraft durch Freude vacationers at the beach, 1939 136
FIGURE 3. Kraft durch Freude vacationers skiing, 1938 137
FIGURE 4. Tourist snapshots from a Kraft durch Freude cruise, 1938 139
FIGURE 5. The model for the KdF resort at Prora, on Rilgen, 1938 140
FIGURE 6. Tourist snapshot from a Kraft durch Freude cruise, mid i93OS 142
FIGURE 7. Tourist snapshot of Norway s mountains, mid i93os 145
SCHUTTS
FIGURE 1. American Coca Cola advertisement translated for German consumers,
mid i93os 157
FIGURE 2. Coca Cola advertisement, ca. 1935 158
FIGURE 3. Afri Cola advertisement, 1938 166
FIGURE 4. Coca Cola print advertisements from the late 1930s 171
FIGURE 5. Coca Cola advertisement, 1937 172
DE SYON
FIGURE 1. Lufthansa advertisement, 1950s 186
FIGURE 2. Advertisement for Lufthansa service, ca. 1956 189
FIGURE 3. Two tourist brochures for Germany, early 1960s 193
FIGURE 4. American advertisement for Lufthansa, late 1950s 195
FIGURE 5. Lufthansa advertisement, 1960s and 1970s 197
HEINEMAN
FIGURE 1. Erotica catalogue, 1952 207
FIGURE 2. Erotica catalogue, ca. 1958 209
FIGURE 3. Women in the erotica industry, ca. 1963 210
FIGURE 4. Photograph of Beate Uhse, 1952 217
FIGURE 5. Photograph of Beate Uhse in uniform, 1944 218
STEPHENS
FIGURE 1. West German temperance pamphlet, 1953 234
FIGURE 2. The first widely distributed West German antidrug pamphlet, 1971 242
FIGURE 3. West German educational advertisement with John Lennon, 1972 250
FIGURE 4. Federally funded West German comic book, 1972 251
FIGURE 5. Illustrations from the comic book Wowman, 1972 253
KAMINSKY
FIGURE 1. East German storefront window, mid 1950s 266
FIGURE 2. East German poster, mid 1960s 267
FIGURE 3. East German mail order catalogue, 1969 269
FIGURE 4. East German advertisement for wash basins, late 1950s 273
FIGURE 5. East German advertisement for camping, early 1970s 283
FIGURE 6. East German vacation advertisement, 1970s 284
CASTILLO
FIGURE 1. Poster promoting the East German National Building Program for
Germany s Capital, 1952 289
FIGURE 2. Photograph of architect Hermann Henselmann, ca. 1952 293
FIGURE 3. Photograph of a citizen s donation to the Werberwiese tower building
project, 1952 296
FIGURE 4. A poster for the Month of German Soviet Friendship in 1952 301
GRIES
FIGURE 1. Advertisement for Jet gasoline stations, 2004 308
FIGURE 2. Advertisement for the West German retail chain Konsum, 1965 311
FIGURE 3. East German retail chain Konsum, 1951 315
|
| adam_txt |
CONTENTS
List of Illustrations ix
Foreword
Victoria de Gratia xiii
Acknowledgments xix
Introduction
Pamela E. Swett, S.Jonathan Wiesen, and Jonathan R. Zatlin i
1. Marketing, Modernity, and "the German People's Soul":
Advertising and Its Enemies in Late Imperial Germany, 1896 1914
Kevin Repp 27
2. Visions of Prosperity: The Americanization of Advertising in
Interwar Germany
Corey Ross 52
3. Branding Germany: Hans Domizlaff s Markentechnik and Its
Ideological Impact
Holm Friebe 78
4. "Planting a Forest Tall and Straight Like the German Volk":
Visualizing the Volksgemeinschafi through Advertising in
German Forestry Journals, 1933 1945
Michael Imort 102
5. Selling the "Racial Community": Kraft durch Freude and
Consumption in the Third Reich
Shelley Baranowski 127
6. "Die erfrischende Pause": Marketing Coca Cola in
Hitler's Germany
JeffSchutts 151
7. Lufthansa Welcomes You: Air Transport and Tourism
in the Adenauer Era
Guillaume de Syon 182
8. "The History of Morals in the Federal Republic":
Advertising, pr, and the Beate Uhse Myth
Elizabeth Heineman 202
9. "Wowman! The World's Most Famous Drug Dog":
Advertising, the State, and the Paradox of
Consumerism in the Federal Republic
Robert P. Stephens 230
10. "True Advertising Means Promoting a Good Thing
through a Good Form": Advertising in the German
Democratic Republic
Anne Kaminsky 262
11. Promoting Socialist Cities and Citizens: East Germany's
National Building Program
Greg Castillo 287
12. "Serve Yourself!" The History and Theory of Self Service
in West and East Germany
Rainer Gries 307
Bibliography 329
Contributors 347
Index 351
LIST OF ILLUSTRATIONS
REPP
FIGURE 1. Advertisement forTietz Department Store, Berlin 31
FIGURE 2. The Wertheim Department Store, Berlin 38
FIGURE 3. Poster advertisement for Stiller shoes, 1908, Lucian Bernhard, artist 41
FIGURE 4. Poster advertisement for Priester matches, 1904, Lucian Bernhard,
artist 43
ROSS
FIGURE 1. Kaloderma soap advertisement, 1927, Jupp Wiertz, artist 56
FIGURE 2. Newspaper announcement for Odol mouthwash, 1929 57
FRIEBE
FIGURE 1. r6 Reemtsma cigarette brand label, early 1920s 86
FIGURE 2. Ernte 23 Reemtsma cigarette brand label, early 1920s 87
FIGURE 3. Yellow Brand label for Reemtsma, early 1920s 88
FIGURE 4. Hans Domizlaff's design for a new Rricfw/Iagge, 1932 95
FIGURE 5. Photograph of Hans Domizlaff, 1933 96
FIGURE 6. Photograph of President Paul von Hindenburg, 1933 97
IMORT
FIGURE 1. Pein Pein tree nursery advertisement, 1936 no
FIGURE 2. Pein Pein tree nursery advertisement, 1936 in
FIGURE 3. Pein Pein tree nursery advertisement, 1938 112
FIGURE 4. Pein Pein tree nursery advertisement, 1938 113
FIGURE 5. Bergmann tobacco company advertisement, 1938 118
FIGURE 6. Bergmann tobacco company advertisement, 1938 119
BARANOWSKI
FIGURE 1. A model shop floor, according to the Beauty of Labor, undated 131
FIGURE 2. Kraft durch Freude vacationers at the beach, 1939 136
FIGURE 3. Kraft durch Freude vacationers skiing, 1938 137
FIGURE 4. Tourist snapshots from a Kraft durch Freude cruise, 1938 139
FIGURE 5. The model for the KdF resort at Prora, on Rilgen, 1938 140
FIGURE 6. Tourist snapshot from a Kraft durch Freude cruise, mid i93OS 142
FIGURE 7. Tourist snapshot of Norway's mountains, mid i93os 145
SCHUTTS
FIGURE 1. American Coca Cola advertisement translated for German consumers,
mid i93os 157
FIGURE 2. Coca Cola advertisement, ca. 1935 158
FIGURE 3. Afri Cola advertisement, 1938 166
FIGURE 4. Coca Cola print advertisements from the late 1930s 171
FIGURE 5. Coca Cola advertisement, 1937 172
DE SYON
FIGURE 1. Lufthansa advertisement, 1950s 186
FIGURE 2. Advertisement for Lufthansa service, ca. 1956 189
FIGURE 3. Two tourist brochures for Germany, early 1960s 193
FIGURE 4. American advertisement for Lufthansa, late 1950s 195
FIGURE 5. Lufthansa advertisement, 1960s and 1970s 197
HEINEMAN
FIGURE 1. Erotica catalogue, 1952 207
FIGURE 2. Erotica catalogue, ca. 1958 209
FIGURE 3. Women in the erotica industry, ca. 1963 210
FIGURE 4. Photograph of Beate Uhse, 1952 217
FIGURE 5. Photograph of Beate Uhse in uniform, 1944 218
STEPHENS
FIGURE 1. West German temperance pamphlet, 1953 234
FIGURE 2. The first widely distributed West German antidrug pamphlet, 1971 242
FIGURE 3. West German educational advertisement with John Lennon, 1972 250
FIGURE 4. Federally funded West German comic book, 1972 251
FIGURE 5. Illustrations from the comic book Wowman, 1972 253
KAMINSKY
FIGURE 1. East German storefront window, mid 1950s 266
FIGURE 2. East German poster, mid 1960s 267
FIGURE 3. East German mail order catalogue, 1969 269
FIGURE 4. East German advertisement for wash basins, late 1950s 273
FIGURE 5. East German advertisement for camping, early 1970s 283
FIGURE 6. East German vacation advertisement, 1970s 284
CASTILLO
FIGURE 1. Poster promoting the East German "National Building Program for
Germany's Capital," 1952 289
FIGURE 2. Photograph of architect Hermann Henselmann, ca. 1952 293
FIGURE 3. Photograph of a citizen's donation to the Werberwiese tower building
project, 1952 296
FIGURE 4. A poster for the "Month of German Soviet Friendship" in 1952 301
GRIES
FIGURE 1. Advertisement for Jet gasoline stations, 2004 308
FIGURE 2. Advertisement for the West German retail chain Konsum, 1965 311
FIGURE 3. East German retail chain Konsum, 1951 315 |
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| genre | (DE-588)4143413-4 Aufsatzsammlung gnd-content |
| genre_facet | Aufsatzsammlung |
| geographic | Deutschland Deutschland (DE-588)4011882-4 gnd |
| geographic_facet | Deutschland |
| id | DE-604.BV022818466 |
| illustrated | Illustrated |
| index_date | 2024-07-02T18:39:11Z |
| indexdate | 2024-07-09T21:06:48Z |
| institution | BVB |
| isbn | 9780822340478 9780822340690 |
| language | English |
| lccn | 2007009342 |
| oai_aleph_id | oai:aleph.bib-bvb.de:BVB01-016023865 |
| oclc_num | 86109781 |
| open_access_boolean | |
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| owner_facet | DE-12 DE-M352 DE-19 DE-BY-UBM DE-29 DE-384 DE-355 DE-BY-UBR DE-11 DE-188 |
| physical | XX, 364 S. Ill. |
| psigel | DHB_BSB_DDC DHB_JDG_ISBN_1 DHB_IFZ_BIBLIO_2008 |
| publishDate | 2007 |
| publishDateSearch | 2007 |
| publishDateSort | 2007 |
| publisher | Duke Univ. Press |
| record_format | marc |
| spelling | Selling modernity advertising in twentieth-century Germany ed. by Pamela E. Swett ... Durham [u.a.] Duke Univ. Press 2007 XX, 364 S. Ill. txt rdacontent n rdamedia nc rdacarrier The sheer intensity and violence of Germany's 20th century transformations provides a unique opportunity to assess the power and endurance of commercial imagery in the most extreme circumstances. This is an historical study of modern German advertising, from the Imperial period through to the 1970s. Geschichte 1900-2000 Geschichte 1900-2000 gnd rswk-swf Geschichte Advertising Germany History 20th century Consumer behavior Germany History 20th century Consumption (Economics) Germany History 20th century Verbraucherverhalten (DE-588)4062644-1 gnd rswk-swf Werbung (DE-588)4065541-6 gnd rswk-swf Deutschland Deutschland (DE-588)4011882-4 gnd rswk-swf (DE-588)4143413-4 Aufsatzsammlung gnd-content Deutschland (DE-588)4011882-4 g Werbung (DE-588)4065541-6 s Verbraucherverhalten (DE-588)4062644-1 s Geschichte 1900-2000 z b DE-604 Swett, Pamela E. 1970- Sonstige (DE-588)13254072X oth http://www.loc.gov/catdir/toc/ecip0713/2007009342.html Table of contents only HBZ Datenaustausch application/pdf http://bvbr.bib-bvb.de:8991/F?func=service&doc_library=BVB01&local_base=BVB01&doc_number=016023865&sequence=000002&line_number=0001&func_code=DB_RECORDS&service_type=MEDIA Inhaltsverzeichnis http://digital.bib-bvb.de/webclient/DeliveryManager?pid=635237&custom_att_2=simple_viewer Rezension |
| spellingShingle | Selling modernity advertising in twentieth-century Germany Geschichte Advertising Germany History 20th century Consumer behavior Germany History 20th century Consumption (Economics) Germany History 20th century Verbraucherverhalten (DE-588)4062644-1 gnd Werbung (DE-588)4065541-6 gnd |
| subject_GND | (DE-588)4062644-1 (DE-588)4065541-6 (DE-588)4011882-4 (DE-588)4143413-4 |
| title | Selling modernity advertising in twentieth-century Germany |
| title_auth | Selling modernity advertising in twentieth-century Germany |
| title_exact_search | Selling modernity advertising in twentieth-century Germany |
| title_exact_search_txtP | Selling modernity advertising in twentieth-century Germany |
| title_full | Selling modernity advertising in twentieth-century Germany ed. by Pamela E. Swett ... |
| title_fullStr | Selling modernity advertising in twentieth-century Germany ed. by Pamela E. Swett ... |
| title_full_unstemmed | Selling modernity advertising in twentieth-century Germany ed. by Pamela E. Swett ... |
| title_short | Selling modernity |
| title_sort | selling modernity advertising in twentieth century germany |
| title_sub | advertising in twentieth-century Germany |
| topic | Geschichte Advertising Germany History 20th century Consumer behavior Germany History 20th century Consumption (Economics) Germany History 20th century Verbraucherverhalten (DE-588)4062644-1 gnd Werbung (DE-588)4065541-6 gnd |
| topic_facet | Geschichte Advertising Germany History 20th century Consumer behavior Germany History 20th century Consumption (Economics) Germany History 20th century Verbraucherverhalten Werbung Deutschland Aufsatzsammlung |
| url | http://www.loc.gov/catdir/toc/ecip0713/2007009342.html http://bvbr.bib-bvb.de:8991/F?func=service&doc_library=BVB01&local_base=BVB01&doc_number=016023865&sequence=000002&line_number=0001&func_code=DB_RECORDS&service_type=MEDIA http://digital.bib-bvb.de/webclient/DeliveryManager?pid=635237&custom_att_2=simple_viewer |
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