A scientist's guide to talking with the media: practical advice from the Union of Concerned Scientists
Gespeichert in:
| Hauptverfasser: | , |
|---|---|
| Format: | Buch |
| Sprache: | English |
| Veröffentlicht: |
New Brunswick, N.J. [u.a.]
Rutgers Univ. Press
2006
|
| Schlagworte: | |
| Online-Zugang: | Table of contents only Klappentext Inhaltsverzeichnis |
| Beschreibung: | Includes bibliographical references (p. [183]-194) and index |
| Beschreibung: | XV, 200 S. graph. Darst. 23 cm |
| ISBN: | 9780813538570 9780813538587 |
Internformat
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Datensatz im Suchindex
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| adam_text | IN THIS BOOK, Richard Hayes and Daniel Grossman draw on their expertise
in public relations and journalism to empower researchers in a variety of fields
to spread their message on their own terms. The authors provide tips on how to
translate abstract concepts into concrete metaphors, craft soundbites, and pre-
pare for interviews. For those looking for a higher profile, the authors explain
how to become a reporters trusted source-the first card in the Rolodex-on
controversial issues.
A must-read for all scientists, this book shows how it is possible for the dis-
coveries that hibernate in lecture halls and academic journals to reach a broader
audience in a way that is accurate and effective.
Contents
CHAPTER 1
CHAPTER 2
CHAPTER 3
CHAPTER 4
CHAPTER 5
CHAPTER 6
CHAPTER 7
CHAPTER 8
Acknowledgments vii
Introduction ix
We Need to Talk i
Hope for the Best, Prepare for the Worst 15
Why Reporters Do What They Do 31
Do You Hear What You’re Saying? 51
Mastering the Interview 71
A Reporter s Most Trusted Source: You 85
Choosing the Right Communication Tools 107
The Scientist as Celebrity and Activist 153
Notes 173
Resources 183
Index 195
|
| adam_txt |
IN THIS BOOK, Richard Hayes and Daniel Grossman draw on their expertise
in public relations and journalism to empower researchers in a variety of fields
to spread their message on their own terms. The authors provide tips on how to
translate abstract concepts into concrete metaphors, craft soundbites, and pre-
pare for interviews. For those looking for a higher profile, the authors explain
how to become a reporters trusted source-the first card in the Rolodex-on
controversial issues.
A must-read for all scientists, this book shows how it is possible for the dis-
coveries that hibernate in lecture halls and academic journals to reach a broader
audience in a way that is accurate and effective.
Contents
CHAPTER 1
CHAPTER 2
CHAPTER 3
CHAPTER 4
CHAPTER 5
CHAPTER 6
CHAPTER 7
CHAPTER 8
Acknowledgments vii
Introduction ix
We Need to Talk i
Hope for the Best, Prepare for the Worst 15
Why Reporters Do What They Do 31
Do You Hear What You’re Saying? 51
Mastering the Interview 71
A Reporter s Most Trusted Source: You 85
Choosing the Right Communication Tools 107
The Scientist as Celebrity and Activist 153
Notes 173
Resources 183
Index 195 |
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| discipline_str_mv | Allgemeine Naturwissenschaft Allgemeines Soziologie |
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| language | English |
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| spelling | Hayes, Richard Verfasser aut A scientist's guide to talking with the media practical advice from the Union of Concerned Scientists Richard Hayes and Daniel Grossman New Brunswick, N.J. [u.a.] Rutgers Univ. Press 2006 XV, 200 S. graph. Darst. 23 cm txt rdacontent n rdamedia nc rdacarrier Includes bibliographical references (p. [183]-194) and index Wissenschaftspublizistik swd Naturwissenschaft Science in mass media Science news Science Public opinion Communication in science Medien (DE-588)4169187-8 gnd rswk-swf Wissenschaftler (DE-588)4066567-7 gnd rswk-swf Öffentlichkeitsarbeit (DE-588)4043188-5 gnd rswk-swf Wissenschaftler (DE-588)4066567-7 s Öffentlichkeitsarbeit (DE-588)4043188-5 s Medien (DE-588)4169187-8 s DE-604 Grossman, Daniel Verfasser aut http://www.loc.gov/catdir/toc/ecip065/2005035567.html Table of contents only Digitalisierung UB Augsburg - ADAM Catalogue Enrichment application/pdf http://bvbr.bib-bvb.de:8991/F?func=service&doc_library=BVB01&local_base=BVB01&doc_number=015992215&sequence=000007&line_number=0001&func_code=DB_RECORDS&service_type=MEDIA Klappentext Digitalisierung UB Augsburg - ADAM Catalogue Enrichment application/pdf http://bvbr.bib-bvb.de:8991/F?func=service&doc_library=BVB01&local_base=BVB01&doc_number=015992215&sequence=000008&line_number=0002&func_code=DB_RECORDS&service_type=MEDIA Inhaltsverzeichnis |
| spellingShingle | Hayes, Richard Grossman, Daniel A scientist's guide to talking with the media practical advice from the Union of Concerned Scientists Wissenschaftspublizistik swd Naturwissenschaft Science in mass media Science news Science Public opinion Communication in science Medien (DE-588)4169187-8 gnd Wissenschaftler (DE-588)4066567-7 gnd Öffentlichkeitsarbeit (DE-588)4043188-5 gnd |
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| title | A scientist's guide to talking with the media practical advice from the Union of Concerned Scientists |
| title_auth | A scientist's guide to talking with the media practical advice from the Union of Concerned Scientists |
| title_exact_search | A scientist's guide to talking with the media practical advice from the Union of Concerned Scientists |
| title_exact_search_txtP | A scientist's guide to talking with the media practical advice from the Union of Concerned Scientists |
| title_full | A scientist's guide to talking with the media practical advice from the Union of Concerned Scientists Richard Hayes and Daniel Grossman |
| title_fullStr | A scientist's guide to talking with the media practical advice from the Union of Concerned Scientists Richard Hayes and Daniel Grossman |
| title_full_unstemmed | A scientist's guide to talking with the media practical advice from the Union of Concerned Scientists Richard Hayes and Daniel Grossman |
| title_short | A scientist's guide to talking with the media |
| title_sort | a scientist s guide to talking with the media practical advice from the union of concerned scientists |
| title_sub | practical advice from the Union of Concerned Scientists |
| topic | Wissenschaftspublizistik swd Naturwissenschaft Science in mass media Science news Science Public opinion Communication in science Medien (DE-588)4169187-8 gnd Wissenschaftler (DE-588)4066567-7 gnd Öffentlichkeitsarbeit (DE-588)4043188-5 gnd |
| topic_facet | Wissenschaftspublizistik Naturwissenschaft Science in mass media Science news Science Public opinion Communication in science Medien Wissenschaftler Öffentlichkeitsarbeit |
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