Business-to-business marketing: a strategic approach
Saved in:
| Main Author: | |
|---|---|
| Format: | Book |
| Language: | English |
| Published: |
Thousand Oaks, Calif.
Sage Publications
c2001
|
| Edition: | 3rd ed. |
| Subjects: | |
| Online Access: | Publisher description Table of contents only |
| Item Description: | Includes bibliographical references (p. 507-516) and index |
| Physical Description: | xxiii, 536 p. ill. 26 cm |
| ISBN: | 0803959648 |
Staff View
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| 100 | 1 | |a Morris, Michael H. |d 1953- |e Verfasser |0 (DE-588)132417758 |4 aut | |
| 245 | 1 | 0 | |a Business-to-business marketing |b a strategic approach |c by Michael H. Morris, Leyland F. Pitt, and Earl D. Honeycutt, Jr |
| 250 | |a 3rd ed. | ||
| 264 | 1 | |a Thousand Oaks, Calif. |b Sage Publications |c c2001 | |
| 300 | |a xxiii, 536 p. |b ill. |c 26 cm | ||
| 336 | |b txt |2 rdacontent | ||
| 337 | |b n |2 rdamedia | ||
| 338 | |b nc |2 rdacarrier | ||
| 500 | |a Includes bibliographical references (p. 507-516) and index | ||
| 650 | 4 | |a Marketing industriel | |
| 650 | 7 | |a Marketing |2 gtt | |
| 650 | 4 | |a Industrial marketing | |
| 650 | 0 | 7 | |a Business-to-Business-Marketing |0 (DE-588)4631075-7 |2 gnd |9 rswk-swf |
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| 700 | 1 | |a Pitt, Leyland F. |e Sonstige |4 oth | |
| 700 | 1 | |a Honeycutt, Earl D. |e Sonstige |4 oth | |
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| 999 | |a oai:aleph.bib-bvb.de:BVB01-015920603 | ||
Record in the Search Index
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| author | Morris, Michael H. 1953- |
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| dewey-full | 658.8/4 |
| dewey-hundreds | 600 - Technology (Applied sciences) |
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| dewey-tens | 650 - Management and auxiliary services |
| discipline | Wirtschaftswissenschaften |
| discipline_str_mv | Wirtschaftswissenschaften |
| edition | 3rd ed. |
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| id | DE-604.BV022714802 |
| illustrated | Illustrated |
| index_date | 2024-07-02T18:27:57Z |
| indexdate | 2024-07-09T21:04:20Z |
| institution | BVB |
| isbn | 0803959648 |
| language | English |
| lccn | 00012755 |
| oai_aleph_id | oai:aleph.bib-bvb.de:BVB01-015920603 |
| oclc_num | 45500173 |
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| owner | DE-1049 DE-634 DE-188 |
| owner_facet | DE-1049 DE-634 DE-188 |
| physical | xxiii, 536 p. ill. 26 cm |
| publishDate | 2001 |
| publishDateSearch | 2001 |
| publishDateSort | 2001 |
| publisher | Sage Publications |
| record_format | marc |
| spelling | Morris, Michael H. 1953- Verfasser (DE-588)132417758 aut Business-to-business marketing a strategic approach by Michael H. Morris, Leyland F. Pitt, and Earl D. Honeycutt, Jr 3rd ed. Thousand Oaks, Calif. Sage Publications c2001 xxiii, 536 p. ill. 26 cm txt rdacontent n rdamedia nc rdacarrier Includes bibliographical references (p. 507-516) and index Marketing industriel Marketing gtt Industrial marketing Business-to-Business-Marketing (DE-588)4631075-7 gnd rswk-swf Business-to-Business-Marketing (DE-588)4631075-7 s DE-604 Pitt, Leyland F. Sonstige oth Honeycutt, Earl D. Sonstige oth http://www.loc.gov/catdir/enhancements/fy0656/00012755-d.html Publisher description http://www.loc.gov/catdir/enhancements/fy0656/00012755-t.html Table of contents only |
| spellingShingle | Morris, Michael H. 1953- Business-to-business marketing a strategic approach Marketing industriel Marketing gtt Industrial marketing Business-to-Business-Marketing (DE-588)4631075-7 gnd |
| subject_GND | (DE-588)4631075-7 |
| title | Business-to-business marketing a strategic approach |
| title_auth | Business-to-business marketing a strategic approach |
| title_exact_search | Business-to-business marketing a strategic approach |
| title_exact_search_txtP | Business-to-business marketing a strategic approach |
| title_full | Business-to-business marketing a strategic approach by Michael H. Morris, Leyland F. Pitt, and Earl D. Honeycutt, Jr |
| title_fullStr | Business-to-business marketing a strategic approach by Michael H. Morris, Leyland F. Pitt, and Earl D. Honeycutt, Jr |
| title_full_unstemmed | Business-to-business marketing a strategic approach by Michael H. Morris, Leyland F. Pitt, and Earl D. Honeycutt, Jr |
| title_short | Business-to-business marketing |
| title_sort | business to business marketing a strategic approach |
| title_sub | a strategic approach |
| topic | Marketing industriel Marketing gtt Industrial marketing Business-to-Business-Marketing (DE-588)4631075-7 gnd |
| topic_facet | Marketing industriel Marketing Industrial marketing Business-to-Business-Marketing |
| url | http://www.loc.gov/catdir/enhancements/fy0656/00012755-d.html http://www.loc.gov/catdir/enhancements/fy0656/00012755-t.html |
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