The long tail: why the future of business is selling less of more
Examines the rise of the niche in today's economy, thanks to a breakdown in the barrier between supply and demand and the increasing availability of everything to everyone, and assesses the implications of this new economic model for business.
Gespeichert in:
| 1. Verfasser: | |
|---|---|
| Format: | Buch |
| Sprache: | English |
| Veröffentlicht: |
New York
Hyperion
2006
|
| Ausgabe: | 1. ed. |
| Schlagworte: | |
| Online-Zugang: | Inhaltsverzeichnis |
| Zusammenfassung: | Examines the rise of the niche in today's economy, thanks to a breakdown in the barrier between supply and demand and the increasing availability of everything to everyone, and assesses the implications of this new economic model for business. |
| Beschreibung: | Includes bibliographical references (p. [227]-230) and index |
| Beschreibung: | XII, 238 S. 25 cm |
| ISBN: | 1401302378 |
Internformat
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| 100 | 1 | |a Anderson, Chris |e Verfasser |4 aut | |
| 245 | 1 | 0 | |a The long tail |b why the future of business is selling less of more |c Chris Anderson |
| 250 | |a 1. ed. | ||
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| 500 | |a Includes bibliographical references (p. [227]-230) and index | ||
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Datensatz im Suchindex
| _version_ | 1804136936051310592 |
|---|---|
| adam_text | CONTENTS ACKNOWLEDGMENTS IX INTRODUCTION 1 1. THE LONG TAIL 1 5 2. THE
RISE AND FALL OF THE HIT 27 3. A SHORT HISTORY OF THE LONG TAIL 41 4.
THE THREE FORCES OF THE LONG TAIL 52 5. THE NEW PRODUCERS 58 6. THE NEW
MARKETS 85 7. THE NEW TASTEMAKERS 98 8. LONG TAIL ECONOMICS 125 9. THE
SHORT HEAD 147 VIII I CONTENTS 10. THE PARADISE OF CHOICE 168 11. NICHE
CULTURE 177 12. THE INFINITE SCREEN 192 13. BEYOND ENTERTAINMENT 201 14.
LONG TAIL RULES 217 CODA: TOMORROW S TAIL 225 NOTES ON SOURCES AND
FURTHER READING 227 INDEX 231
|
| adam_txt |
CONTENTS ACKNOWLEDGMENTS IX INTRODUCTION 1 1. THE LONG TAIL 1 5 2. THE
RISE AND FALL OF THE HIT 27 3. A SHORT HISTORY OF THE LONG TAIL 41 4.
THE THREE FORCES OF THE LONG TAIL 52 5. THE NEW PRODUCERS 58 6. THE NEW
MARKETS 85 7. THE NEW TASTEMAKERS 98 8. LONG TAIL ECONOMICS 125 9. THE
SHORT HEAD 147 VIII I CONTENTS 10. THE PARADISE OF CHOICE 168 11. NICHE
CULTURE 177 12. THE INFINITE SCREEN 192 13. BEYOND ENTERTAINMENT 201 14.
LONG TAIL RULES 217 CODA: TOMORROW'S TAIL 225 NOTES ON SOURCES AND
FURTHER READING 227 INDEX 231 |
| any_adam_object | 1 |
| any_adam_object_boolean | 1 |
| author | Anderson, Chris |
| author_facet | Anderson, Chris |
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| author_sort | Anderson, Chris |
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| building | Verbundindex |
| bvnumber | BV022713888 |
| callnumber-first | H - Social Science |
| callnumber-label | HF5415 |
| callnumber-raw | HF5415.127 |
| callnumber-search | HF5415.127 |
| callnumber-sort | HF 45415.127 |
| callnumber-subject | HF - Commerce |
| classification_rvk | QP 600 QP 620 QP 621 QP 650 |
| ctrlnum | (OCoLC)65187392 (DE-599)BVBBV022713888 |
| dewey-full | 658.8/02 |
| dewey-hundreds | 600 - Technology (Applied sciences) |
| dewey-ones | 658 - General management |
| dewey-raw | 658.8/02 |
| dewey-search | 658.8/02 |
| dewey-sort | 3658.8 12 |
| dewey-tens | 650 - Management and auxiliary services |
| discipline | Wirtschaftswissenschaften |
| discipline_str_mv | Wirtschaftswissenschaften |
| edition | 1. ed. |
| format | Book |
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| illustrated | Not Illustrated |
| index_date | 2024-07-02T18:27:30Z |
| indexdate | 2024-07-09T21:04:19Z |
| institution | BVB |
| isbn | 1401302378 |
| language | English |
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| physical | XII, 238 S. 25 cm |
| publishDate | 2006 |
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| publisher | Hyperion |
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| spelling | Anderson, Chris Verfasser aut The long tail why the future of business is selling less of more Chris Anderson 1. ed. New York Hyperion 2006 XII, 238 S. 25 cm txt rdacontent n rdamedia nc rdacarrier Includes bibliographical references (p. [227]-230) and index Examines the rise of the niche in today's economy, thanks to a breakdown in the barrier between supply and demand and the increasing availability of everything to everyone, and assesses the implications of this new economic model for business. Market segmentation Internet marketing Marketing Technological innovations Marktnische (DE-588)4200415-9 gnd rswk-swf Internet (DE-588)4308416-3 gnd rswk-swf Marktsegmentierung (DE-588)4037644-8 gnd rswk-swf Nischen-Marketing (DE-588)7570991-0 gnd rswk-swf Online-Marketing (DE-588)7706419-7 gnd rswk-swf Online-Marketing (DE-588)7706419-7 s Marktnische (DE-588)4200415-9 s DE-604 Nischen-Marketing (DE-588)7570991-0 s Internet (DE-588)4308416-3 s Marktsegmentierung (DE-588)4037644-8 s 1\p DE-604 SWB Datenaustausch application/pdf http://bvbr.bib-bvb.de:8991/F?func=service&doc_library=BVB01&local_base=BVB01&doc_number=015919705&sequence=000005&line_number=0001&func_code=DB_RECORDS&service_type=MEDIA Inhaltsverzeichnis 1\p cgwrk 20201028 DE-101 https://d-nb.info/provenance/plan#cgwrk |
| spellingShingle | Anderson, Chris The long tail why the future of business is selling less of more Market segmentation Internet marketing Marketing Technological innovations Marktnische (DE-588)4200415-9 gnd Internet (DE-588)4308416-3 gnd Marktsegmentierung (DE-588)4037644-8 gnd Nischen-Marketing (DE-588)7570991-0 gnd Online-Marketing (DE-588)7706419-7 gnd |
| subject_GND | (DE-588)4200415-9 (DE-588)4308416-3 (DE-588)4037644-8 (DE-588)7570991-0 (DE-588)7706419-7 |
| title | The long tail why the future of business is selling less of more |
| title_auth | The long tail why the future of business is selling less of more |
| title_exact_search | The long tail why the future of business is selling less of more |
| title_exact_search_txtP | The long tail why the future of business is selling less of more |
| title_full | The long tail why the future of business is selling less of more Chris Anderson |
| title_fullStr | The long tail why the future of business is selling less of more Chris Anderson |
| title_full_unstemmed | The long tail why the future of business is selling less of more Chris Anderson |
| title_short | The long tail |
| title_sort | the long tail why the future of business is selling less of more |
| title_sub | why the future of business is selling less of more |
| topic | Market segmentation Internet marketing Marketing Technological innovations Marktnische (DE-588)4200415-9 gnd Internet (DE-588)4308416-3 gnd Marktsegmentierung (DE-588)4037644-8 gnd Nischen-Marketing (DE-588)7570991-0 gnd Online-Marketing (DE-588)7706419-7 gnd |
| topic_facet | Market segmentation Internet marketing Marketing Technological innovations Marktnische Internet Marktsegmentierung Nischen-Marketing Online-Marketing |
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