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Consumer behaviour: applications in marketing

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Bibliographic Details
Main Authors:	East, Robert (Author), Wright, Malcolm (Author), Vanhuele, Marc (Author)
Format:	Book
Language:	English
Published:	Los Angeles [u.a.] Sage 2008
Edition:	1. publ.
Subjects:	Consumer behavior Marketing Werbepsychologie Verbraucherverhalten Aufsatzsammlung
Online Access:	Inhaltsverzeichnis
Physical Description:	VIII, 334 S. Ill., graph. Darst.
ISBN:	9781412934305 9781412934312

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MARC


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Record in the Search Index

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adam_text	Contents ťreiace Acknowledgements VI ix PART 1 INTRODUCTION 1 1 Ideas and Explanations in Consumer Research 3 PART 2 CONSUMPTION PATTERNS 25 2 Customer Loyalty 27 3 Brand Knowledge, Brand Equity and Brand Extension 48 4 Stationary Markets 67 5 Market Dynamics 92 PART 3 EXPLAINING DECISION-MAKING 117 6 Predicting and Explaining Behaviour 119 7 Information Processing and Decision-making 143 8 Consumer Satisfaction and Quality 166 PART 4 MARKET RESPONSE 191 9 Consumer Response to Price and Sales Promotions 193 10 The Retail Context 216 11 Word-Of-Mouth Influence 241 12 The Response to Advertising 271 References 294 Author Index 323 Subject Index 328
adam_txt	Contents ťreiace Acknowledgements VI ix PART 1 INTRODUCTION 1 1 Ideas and Explanations in Consumer Research 3 PART 2 CONSUMPTION PATTERNS 25 2 Customer Loyalty 27 3 Brand Knowledge, Brand Equity and Brand Extension 48 4 Stationary Markets 67 5 Market Dynamics 92 PART 3 EXPLAINING DECISION-MAKING 117 6 Predicting and Explaining Behaviour 119 7 Information Processing and Decision-making 143 8 Consumer Satisfaction and Quality 166 PART 4 MARKET RESPONSE 191 9 Consumer Response to Price and Sales Promotions 193 10 The Retail Context 216 11 Word-Of-Mouth Influence 241 12 The Response to Advertising 271 References 294 Author Index 323 Subject Index 328
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edition	1. publ.
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spelling	East, Robert Verfasser aut Consumer behaviour applications in marketing by Robert East ; Malcolm Wright and Marc Vanhuele 1. publ. Los Angeles [u.a.] Sage 2008 VIII, 334 S. Ill., graph. Darst. txt rdacontent n rdamedia nc rdacarrier Consumer behavior Marketing (DE-588)4037589-4 gnd rswk-swf Werbepsychologie (DE-588)4140889-5 gnd rswk-swf Verbraucherverhalten (DE-588)4062644-1 gnd rswk-swf (DE-588)4143413-4 Aufsatzsammlung gnd-content Verbraucherverhalten (DE-588)4062644-1 s Marketing (DE-588)4037589-4 s Werbepsychologie (DE-588)4140889-5 s 1\p DE-604 Wright, Malcolm Verfasser aut Vanhuele, Marc Verfasser aut Digitalisierung UB Regensburg application/pdf http://bvbr.bib-bvb.de:8991/F?func=service&doc_library=BVB01&local_base=BVB01&doc_number=015863947&sequence=000002&line_number=0001&func_code=DB_RECORDS&service_type=MEDIA Inhaltsverzeichnis 1\p cgwrk 20201028 DE-101 https://d-nb.info/provenance/plan#cgwrk
spellingShingle	East, Robert Wright, Malcolm Vanhuele, Marc Consumer behaviour applications in marketing Consumer behavior Marketing (DE-588)4037589-4 gnd Werbepsychologie (DE-588)4140889-5 gnd Verbraucherverhalten (DE-588)4062644-1 gnd
subject_GND	(DE-588)4037589-4 (DE-588)4140889-5 (DE-588)4062644-1 (DE-588)4143413-4
title	Consumer behaviour applications in marketing
title_auth	Consumer behaviour applications in marketing
title_exact_search	Consumer behaviour applications in marketing
title_exact_search_txtP	Consumer behaviour applications in marketing
title_full	Consumer behaviour applications in marketing by Robert East ; Malcolm Wright and Marc Vanhuele
title_fullStr	Consumer behaviour applications in marketing by Robert East ; Malcolm Wright and Marc Vanhuele
title_full_unstemmed	Consumer behaviour applications in marketing by Robert East ; Malcolm Wright and Marc Vanhuele
title_short	Consumer behaviour
title_sort	consumer behaviour applications in marketing
title_sub	applications in marketing
topic	Consumer behavior Marketing (DE-588)4037589-4 gnd Werbepsychologie (DE-588)4140889-5 gnd Verbraucherverhalten (DE-588)4062644-1 gnd
topic_facet	Consumer behavior Marketing Werbepsychologie Verbraucherverhalten Aufsatzsammlung
url	http://bvbr.bib-bvb.de:8991/F?func=service&doc_library=BVB01&local_base=BVB01&doc_number=015863947&sequence=000002&line_number=0001&func_code=DB_RECORDS&service_type=MEDIA
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