Consumer behaviour: applications in marketing
Gespeichert in:
| Hauptverfasser: | , , |
|---|---|
| Format: | Buch |
| Sprache: | English |
| Veröffentlicht: |
Los Angeles [u.a.]
Sage
2008
|
| Ausgabe: | 1. publ. |
| Schlagworte: | |
| Online-Zugang: | Inhaltsverzeichnis |
| Beschreibung: | VIII, 334 S. Ill., graph. Darst. |
| ISBN: | 9781412934305 9781412934312 |
Internformat
MARC
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| 245 | 1 | 0 | |a Consumer behaviour |b applications in marketing |c by Robert East ; Malcolm Wright and Marc Vanhuele |
| 250 | |a 1. publ. | ||
| 264 | 1 | |a Los Angeles [u.a.] |b Sage |c 2008 | |
| 300 | |a VIII, 334 S. |b Ill., graph. Darst. | ||
| 336 | |b txt |2 rdacontent | ||
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| 338 | |b nc |2 rdacarrier | ||
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| 700 | 1 | |a Wright, Malcolm |e Verfasser |4 aut | |
| 700 | 1 | |a Vanhuele, Marc |e Verfasser |4 aut | |
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Datensatz im Suchindex
| _version_ | 1804136838202392576 |
|---|---|
| adam_text | Contents
ťreiace
Acknowledgements
VI
ix
PART
1
INTRODUCTION
1
1
Ideas and Explanations in Consumer Research
3
PART
2
CONSUMPTION PATTERNS
25
2
Customer Loyalty
27
3
Brand Knowledge, Brand Equity and Brand Extension
48
4
Stationary Markets
67
5
Market Dynamics
92
PART
3
EXPLAINING DECISION-MAKING
117
6
Predicting and Explaining Behaviour
119
7
Information Processing and Decision-making
143
8
Consumer Satisfaction and Quality
166
PART
4
MARKET RESPONSE
191
9
Consumer Response to Price and Sales Promotions
193
10
The Retail Context
216
11
Word-Of-Mouth Influence
241
12
The Response to Advertising
271
References
294
Author Index
323
Subject Index
328
|
| adam_txt |
Contents
ťreiace
Acknowledgements
VI
ix
PART
1
INTRODUCTION
1
1
Ideas and Explanations in Consumer Research
3
PART
2
CONSUMPTION PATTERNS
25
2
Customer Loyalty
27
3
Brand Knowledge, Brand Equity and Brand Extension
48
4
Stationary Markets
67
5
Market Dynamics
92
PART
3
EXPLAINING DECISION-MAKING
117
6
Predicting and Explaining Behaviour
119
7
Information Processing and Decision-making
143
8
Consumer Satisfaction and Quality
166
PART
4
MARKET RESPONSE
191
9
Consumer Response to Price and Sales Promotions
193
10
The Retail Context
216
11
Word-Of-Mouth Influence
241
12
The Response to Advertising
271
References
294
Author Index
323
Subject Index
328 |
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| indexdate | 2024-07-09T21:02:45Z |
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| isbn | 9781412934305 9781412934312 |
| language | English |
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| physical | VIII, 334 S. Ill., graph. Darst. |
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| spelling | East, Robert Verfasser aut Consumer behaviour applications in marketing by Robert East ; Malcolm Wright and Marc Vanhuele 1. publ. Los Angeles [u.a.] Sage 2008 VIII, 334 S. Ill., graph. Darst. txt rdacontent n rdamedia nc rdacarrier Consumer behavior Marketing (DE-588)4037589-4 gnd rswk-swf Werbepsychologie (DE-588)4140889-5 gnd rswk-swf Verbraucherverhalten (DE-588)4062644-1 gnd rswk-swf (DE-588)4143413-4 Aufsatzsammlung gnd-content Verbraucherverhalten (DE-588)4062644-1 s Marketing (DE-588)4037589-4 s Werbepsychologie (DE-588)4140889-5 s 1\p DE-604 Wright, Malcolm Verfasser aut Vanhuele, Marc Verfasser aut Digitalisierung UB Regensburg application/pdf http://bvbr.bib-bvb.de:8991/F?func=service&doc_library=BVB01&local_base=BVB01&doc_number=015863947&sequence=000002&line_number=0001&func_code=DB_RECORDS&service_type=MEDIA Inhaltsverzeichnis 1\p cgwrk 20201028 DE-101 https://d-nb.info/provenance/plan#cgwrk |
| spellingShingle | East, Robert Wright, Malcolm Vanhuele, Marc Consumer behaviour applications in marketing Consumer behavior Marketing (DE-588)4037589-4 gnd Werbepsychologie (DE-588)4140889-5 gnd Verbraucherverhalten (DE-588)4062644-1 gnd |
| subject_GND | (DE-588)4037589-4 (DE-588)4140889-5 (DE-588)4062644-1 (DE-588)4143413-4 |
| title | Consumer behaviour applications in marketing |
| title_auth | Consumer behaviour applications in marketing |
| title_exact_search | Consumer behaviour applications in marketing |
| title_exact_search_txtP | Consumer behaviour applications in marketing |
| title_full | Consumer behaviour applications in marketing by Robert East ; Malcolm Wright and Marc Vanhuele |
| title_fullStr | Consumer behaviour applications in marketing by Robert East ; Malcolm Wright and Marc Vanhuele |
| title_full_unstemmed | Consumer behaviour applications in marketing by Robert East ; Malcolm Wright and Marc Vanhuele |
| title_short | Consumer behaviour |
| title_sort | consumer behaviour applications in marketing |
| title_sub | applications in marketing |
| topic | Consumer behavior Marketing (DE-588)4037589-4 gnd Werbepsychologie (DE-588)4140889-5 gnd Verbraucherverhalten (DE-588)4062644-1 gnd |
| topic_facet | Consumer behavior Marketing Werbepsychologie Verbraucherverhalten Aufsatzsammlung |
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