APA (7th ed.) Citation

Schiffman, L. G., & Kanuk, L. L. (2007). Consumer behavior (9. ed.). Pearson Prentice Hall.

Chicago Style (17th ed.) Citation

Schiffman, Leon G., and Leslie Lazar Kanuk. Consumer Behavior. 9. ed. Upper Saddle River, NJ: Pearson Prentice Hall, 2007.

MLA (9th ed.) Citation

Schiffman, Leon G., and Leslie Lazar Kanuk. Consumer Behavior. 9. ed. Pearson Prentice Hall, 2007.