Persuasive games: the expressive power of videogames
Saved in:
| Main Author: | |
|---|---|
| Format: | Book |
| Language: | English |
| Published: |
Cambridge
MIT Press
2007
|
| Subjects: | |
| Online Access: | Table of contents only Inhaltsverzeichnis Inhaltsverzeichnis Klappentext |
| Item Description: | Hier auch später erschienene, unveränderte Nachdrucke Includes bibliographical references and index |
| Physical Description: | XII, 450 Seiten Illustrationen |
| ISBN: | 9780262026147 9780262514880 |
Staff View
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Record in the Search Index
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| adam_text | PREFACE vii
1 PROCEDURAL RHETORIC 1
Politics 65
2 POLITICAL PROCESSES 67
3 IDEOLOGICAL FRAMES 99
4 DIGITAL DEMOCRACY 121
Advertising 145
5 ADVERTISING LOGIC 147
6 LICENSING AND PRODUCT PLACEMENT 173
7 ADVERGAMES 199
Learning 231
8 PROCEDURAL LITERACY 233
9 VALUES AND ASPIRATIONS 261
10 EXERCISE 293
11 PURPOSES OF PERSUASION 317
NOTKS 341
BIBLIOGRAPHY 401
INDEX 437
Contents
PREFACE va
1 PROCEDURAL RHETORIC 1
Politics 65
2 POLITICAL PROCESSES 67
3 IDEOLOGICAL FRAMES 99
4 DIGITAL DEMOCRACY 121
Advertising 145
5 ADVERTISING LOGIC 147
6 LICENSING AND PRODUCT PLACEMENT 173
7 ADVERGAMES 199
Learning 231
8 PROCEDURAL LITERACY 233
9 VALUES AND ASPIRATIONS 261
10 EXERCISE 293
11 PURPOSES OF PERSUASION 317
NOTES 341
BIBLIOGRAPHY 401
INDEX 437
Videogames are both an expressive medium and a persuasive one. In this innovative analysis, Ian
Bogost examines the way videogames mount arguments and influence players. Drawing on the
2,500-year history of rhetoric, the study of persuasive expression, Bogost analyzes rhetoric s unique
function in software in general and videogames in particular. Bogost argues that videogames,
thanks to their basic representational mode of procedurality (rule-based representations and inter-
actions), open a new domain for persuasion; they realize a new form of rhetoric.
Bogost calls this new form procedural rhetoric, a type of rhetoric tied to the core affordances
of computers. He argues that videogames have a unique persuasive power: not only can video-
games support existing social and cultural positions, they can also disrupt and change those posi-
tions. He looks at three areas in which videogame persuasion has already taken form and shows
considerable potential: politics, advertising, and education, Bogost is both an academic researcher
and a videogame designer, and Persuasive Games reflects both theoretical and game-design goals.
|
| adam_txt |
PREFACE vii
1 PROCEDURAL RHETORIC 1
Politics 65
2 POLITICAL PROCESSES 67
3 IDEOLOGICAL FRAMES 99
4 DIGITAL DEMOCRACY 121
Advertising 145
5 ADVERTISING LOGIC 147
6 LICENSING AND PRODUCT PLACEMENT 173
7 ADVERGAMES 199
Learning 231
8 PROCEDURAL LITERACY 233
9 VALUES AND ASPIRATIONS 261
10 EXERCISE 293
11 PURPOSES OF PERSUASION 317
NOTKS 341
BIBLIOGRAPHY 401
INDEX 437
Contents
PREFACE va
1 PROCEDURAL RHETORIC 1
Politics 65
2 POLITICAL PROCESSES 67
3 IDEOLOGICAL FRAMES 99
4 DIGITAL DEMOCRACY 121
Advertising 145
5 ADVERTISING LOGIC 147
6 LICENSING AND PRODUCT PLACEMENT 173
7 ADVERGAMES 199
Learning 231
8 PROCEDURAL LITERACY 233
9 VALUES AND ASPIRATIONS 261
10 EXERCISE 293
11 PURPOSES OF PERSUASION 317
NOTES 341
BIBLIOGRAPHY 401
INDEX 437
Videogames are both an expressive medium and a persuasive one. In this innovative analysis, Ian
Bogost examines the way videogames mount arguments and influence players. Drawing on the
2,500-year history of rhetoric, the study of persuasive expression, Bogost analyzes rhetoric's unique
function in software in general and videogames in particular. Bogost argues that videogames,
thanks to their basic representational mode of procedurality (rule-based representations and inter-
actions), open a new domain for persuasion; they realize a new form of rhetoric.
Bogost calls this new form procedural rhetoric, a type of rhetoric tied to the core affordances
of computers. He argues that videogames have a unique persuasive power: not only can video-
games support existing social and cultural positions, they can also disrupt and change those posi-
tions. He looks at three areas in which videogame persuasion has already taken form and shows
considerable potential: politics, advertising, and education, Bogost is both an academic researcher
and a videogame designer, and Persuasive Games reflects both theoretical and game-design goals. |
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| discipline | Allgemeines Sport Pädagogik Informatik Soziologie Politologie Wirtschaftswissenschaften |
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| spelling | Bogost, Ian Verfasser (DE-588)1076684440 aut Persuasive games the expressive power of videogames Ian Bogost Cambridge MIT Press 2007 XII, 450 Seiten Illustrationen txt rdacontent n rdamedia nc rdacarrier Hier auch später erschienene, unveränderte Nachdrucke Includes bibliographical references and index Computerspellen gtt Overreding gtt Sociale aspecten gtt Gesellschaft Video games Social aspects Persuasion (Rhetoric) Computerspiel (DE-588)4010457-6 gnd rswk-swf Soziologie (DE-588)4077624-4 gnd rswk-swf Computerspiel (DE-588)4010457-6 s Soziologie (DE-588)4077624-4 s DE-604 http://www.loc.gov/catdir/toc/ecip072/2006032621.html Table of contents only HBZ Datenaustausch application/pdf http://bvbr.bib-bvb.de:8991/F?func=service&doc_library=BVB01&local_base=BVB01&doc_number=015734181&sequence=000008&line_number=0001&func_code=DB_RECORDS&service_type=MEDIA Inhaltsverzeichnis Digitalisierung UB Augsburg - ADAM Catalogue Enrichment application/pdf http://bvbr.bib-bvb.de:8991/F?func=service&doc_library=BVB01&local_base=BVB01&doc_number=015734181&sequence=000009&line_number=0002&func_code=DB_RECORDS&service_type=MEDIA Inhaltsverzeichnis Digitalisierung UB Augsburg - ADAM Catalogue Enrichment application/pdf http://bvbr.bib-bvb.de:8991/F?func=service&doc_library=BVB01&local_base=BVB01&doc_number=015734181&sequence=000010&line_number=0003&func_code=DB_RECORDS&service_type=MEDIA Klappentext |
| spellingShingle | Bogost, Ian Persuasive games the expressive power of videogames Computerspellen gtt Overreding gtt Sociale aspecten gtt Gesellschaft Video games Social aspects Persuasion (Rhetoric) Computerspiel (DE-588)4010457-6 gnd Soziologie (DE-588)4077624-4 gnd |
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| title | Persuasive games the expressive power of videogames |
| title_auth | Persuasive games the expressive power of videogames |
| title_exact_search | Persuasive games the expressive power of videogames |
| title_exact_search_txtP | Persuasive games the expressive power of videogames |
| title_full | Persuasive games the expressive power of videogames Ian Bogost |
| title_fullStr | Persuasive games the expressive power of videogames Ian Bogost |
| title_full_unstemmed | Persuasive games the expressive power of videogames Ian Bogost |
| title_short | Persuasive games |
| title_sort | persuasive games the expressive power of videogames |
| title_sub | the expressive power of videogames |
| topic | Computerspellen gtt Overreding gtt Sociale aspecten gtt Gesellschaft Video games Social aspects Persuasion (Rhetoric) Computerspiel (DE-588)4010457-6 gnd Soziologie (DE-588)4077624-4 gnd |
| topic_facet | Computerspellen Overreding Sociale aspecten Gesellschaft Video games Social aspects Persuasion (Rhetoric) Computerspiel Soziologie |
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