Holdings: Managing your band :: THWS Bibkatalog

Managing your band: artist management ; the ultimate responsibility

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Bibliographic Details
Main Author:	Marcone, Stephen (Author)
Format:	Book
Language:	English
Published:	Wayne, NJ HiMarks Publ. 2006
Edition:	4. ed.
Subjects:	Music trade > United States Popular music > Economic aspects > United States Popular music > Vocational guidance > United States Musikwirtschaft Popmusik USA Ratgeber
Online Access:	Inhaltsverzeichnis
Item Description:	Includes bibliographical references
Physical Description:	XII, 344 S. graph. Darst.
ISBN:	9780965125048

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MARC


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Record in the Search Index

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adam_text	CONTENTS Acknowledgments ....................................................................................................................ix Introduction ................................................................................................................................. χ CHAPTER ONE PERSONAL MANAGEMENT ...........................................................................................1 Do I need a manager? ...................................................................................................1 What is it? .......................................................................................................................2 An art or craft? ...............................................................................................................3 Who should try it? .........................................................................................................3 Patience ...........................................................................................................................3 Recognizing the true artist ...........................................................................................4 Choosing a manager ......................................................................................................5 Choosing a team ............................................................................................................5 The daily ritual ...............................................................................................................7 The contract ....................................................................................................................8 Career Plan .....................................................................................................................9 Project management ....................................................................................................10 So what s the secret? ...................................................................................................22 Summary .......................................................................................................................23 Projects ..........................................................................................................................23 CHAPTER TWO THE CONTRACT ...............................................................................................................25 Why is it needed? ........................................................................................................26 The basic parts to any contract ..................................................................................26 The agreement ..............................................................................................................28 Summary .......................................................................................................................37 Projects ..........................................................................................................................37 CHAPTER THREE LEGAL ASPECTS ..............................................................................................................39 Selecting a name ..........................................................................................................39 Completing a search ....................................................................................................41 Registering a trademark and servicemark ...............................................................42 Starting your own business ........................................................................................44 Proprietorship ..............................................................................................................44 Partnership ....................................................................................................................45 Corporation ..................................................................................................................46 Limited Liability Company ........................................................................................47 Bookkeeping .................................................................................................................48 Summary .......................................................................................................................49 Projects ..........................................................................................................................50 CHAPTER FOUR MARKETING THE ARTIST .............................................................................................51 The marketplace ...........................................................................................................51 Scope of today s market ..............................................................................................52 The role of the artist ....................................................................................................56 Stardom .........................................................................................................................56 Creating the image ......................................................................................................57 Managing the image ....................................................................................................57 Delabeling the star ...................................................................................................58 The media tools ............................................................................................................58 Mediamix .....................................................................................................................59 The campaign ...............................................................................................................60 New Media ...................................................................................................................62 Branding ........................................................................................................................63 The image makers ........................................................................................................66 Direct to consumer marketing ...................................................................................67 Summary .......................................................................................................................68 Projects ..........................................................................................................................69 CHAPTER FIVE THE TRANSNATIONALS ................................................................................................71 Integration & concentration .......................................................................................72 The big four ..................................................................................................................73 Summary .......................................................................................................................77 Projects ..........................................................................................................................77 CHAPTER SIX THE RECORD COMPANY THE MUSIC ENTERATAINMENT COMPANY ..........79 Its role in the industry .................................................................................................81 Advances .......................................................................................................................82 Types ..............................................................................................................................83 Revenue Sharing Deal .................................................................................................85 The Structure ................................................................................................................86 Product flow .................................................................................................................90 Where the money goes ..............................................................................................117 The company s share .................................................................................................120 Summary .....................................................................................................................124 Projects ........................................................................................................................124 CHAPTER SEVEN THE RECORDING CONTRACT ...................................................................................125 The changing deals ....................................................................................................127 The contracts ..............................................................................................................129 Summary .....................................................................................................................207 Projects ........................................................................................................................207 CHAPTER EIGHT CARE AND FEEDING OF THE CREATIVE ...............................................................209 The creative process ..................................................................................................210 The creative product .................................................................................................215 Media check ................................................................................................................235 Guiding the creative talent .......................................................................................236 Summary .....................................................................................................................238 Projects ........................................................................................................................239 CHAPTER NINE TOURING ..........................................................................................................................241 Brief history ................................................................................................................241 Tour objectives ............................................................................................................242 Preparing .....................................................................................................................245 Routing ........................................................................................................................245 Booking .......................................................................................................................246 Budget .........................................................................................................................251 Travel and accommodations ....................................................................................251 Choosing an opening act ..........................................................................................252 Concert rider ...............................................................................................................259 Choosing material for the performance .................................................................262 During the tour ..........................................................................................................265 Settling with the Promoter .......................................................................................265 After the tour ..............................................................................................................266 Summary ....................................................................................................................268 Projects ........................................................................................................................269 CHAPTER TEN MERCHANDISING, ENDORSEMENTS, & SPONSORSHIP, & BRANDING .......271 The difference .............................................................................................................272 Definitions ...................................................................................................................272 Merchandising Agreement .......................................................................................272 Endorsements .............................................................................................................281 Sponsorship ................................................................................................................282 Branding ......................................................................................................................284 Summary .....................................................................................................................285 Projects ........................................................................................................................286 CHAPTER ELEVEN BUSINESS MANAGEMENT ..........................................................................................287 The role and function of a business manager .......................................................288 Financing a project ....................................................................................................291 Summary ....................................................................................................................294 Projects ........................................................................................................................294 CHAPTER TWELVE LEGAL BATTLES .............................................................................................................295 CHAPTER THIRTEEN RAP UP ..........................................................................................................................321 The future ....................................................................................................................321 APPENDIX ........................................................................................................................323 REFERENCES ...................................................................................................................333 INDEX ................................................................................................................................337
adam_txt	CONTENTS Acknowledgments .ix Introduction . χ CHAPTER ONE PERSONAL MANAGEMENT .1 Do I need a manager? .1 What is it? .2 An art or craft? .3 Who should try it? .3 Patience .3 Recognizing the true artist .4 Choosing a manager .5 Choosing a team .5 The daily ritual .7 The contract .8 Career Plan .9 Project management .10 So what's the secret? .22 Summary .23 Projects .23 CHAPTER TWO THE CONTRACT .25 Why is it needed? .26 The basic parts to any contract .26 The agreement .28 Summary .37 Projects .37 CHAPTER THREE LEGAL ASPECTS .39 Selecting a name .39 Completing a search .41 Registering a trademark and servicemark .42 Starting your own business .44 Proprietorship .44 Partnership .45 Corporation .46 Limited Liability Company .47 Bookkeeping .48 Summary .49 Projects .50 CHAPTER FOUR MARKETING THE ARTIST .51 The marketplace .51 Scope of today's market .52 The role of the artist .56 Stardom .56 Creating the image .57 Managing the image .57 "Delabeling" the star .58 The media tools .58 Mediamix .59 The campaign .60 New Media .62 Branding .63 The image makers .66 Direct to consumer marketing .67 Summary .68 Projects .69 CHAPTER FIVE THE TRANSNATIONALS .71 Integration & concentration .72 The big four .73 Summary .77 Projects .77 CHAPTER SIX THE RECORD COMPANY THE MUSIC ENTERATAINMENT COMPANY .79 Its role in the industry .81 Advances .82 Types .83 Revenue Sharing Deal .85 The Structure .86 Product flow .90 Where the money goes .117 The company's share .120 Summary .124 Projects .124 CHAPTER SEVEN THE RECORDING CONTRACT .125 The changing deals .127 The contracts .129 Summary .207 Projects .207 CHAPTER EIGHT CARE AND FEEDING OF THE CREATIVE .209 The creative process .210 The creative product .215 Media check .235 Guiding the creative talent .236 Summary .238 Projects .239 CHAPTER NINE TOURING .241 Brief history .241 Tour objectives .242 Preparing .245 Routing .245 Booking .246 Budget .251 Travel and accommodations .251 Choosing an opening act .252 Concert rider .259 Choosing material for the performance .262 During the tour .265 Settling with the Promoter .265 After the tour .266 Summary .268 Projects .269 CHAPTER TEN MERCHANDISING, ENDORSEMENTS, & SPONSORSHIP, & BRANDING .271 The difference .272 Definitions .272 Merchandising Agreement .272 Endorsements .281 Sponsorship .282 Branding .284 Summary .285 Projects .286 CHAPTER ELEVEN BUSINESS MANAGEMENT .287 The role and function of a business manager .288 Financing a project .291 Summary .294 Projects .294 CHAPTER TWELVE LEGAL BATTLES .295 CHAPTER THIRTEEN "RAP" UP .321 The future .321 APPENDIX .323 REFERENCES .333 INDEX .337
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discipline	Musikwissenschaft
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edition	4. ed.
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spelling	Marcone, Stephen Verfasser aut Managing your band artist management ; the ultimate responsibility by Stephen Marcone Artist management 4. ed. Wayne, NJ HiMarks Publ. 2006 XII, 344 S. graph. Darst. txt rdacontent n rdamedia nc rdacarrier Includes bibliographical references Music trade United States Popular music Economic aspects United States Popular music Vocational guidance United States Musikwirtschaft (DE-588)4268614-3 gnd rswk-swf Popmusik (DE-588)4046781-8 gnd rswk-swf USA USA (DE-588)4078704-7 gnd rswk-swf (DE-588)4048476-2 Ratgeber gnd-content USA (DE-588)4078704-7 g Popmusik (DE-588)4046781-8 s Musikwirtschaft (DE-588)4268614-3 s DE-604 Digitalisierung BSBMuenchen application/pdf http://bvbr.bib-bvb.de:8991/F?func=service&doc_library=BVB01&local_base=BVB01&doc_number=015732457&sequence=000002&line_number=0001&func_code=DB_RECORDS&service_type=MEDIA Inhaltsverzeichnis
spellingShingle	Marcone, Stephen Managing your band artist management ; the ultimate responsibility Music trade United States Popular music Economic aspects United States Popular music Vocational guidance United States Musikwirtschaft (DE-588)4268614-3 gnd Popmusik (DE-588)4046781-8 gnd
subject_GND	(DE-588)4268614-3 (DE-588)4046781-8 (DE-588)4078704-7 (DE-588)4048476-2
title	Managing your band artist management ; the ultimate responsibility
title_alt	Artist management
title_auth	Managing your band artist management ; the ultimate responsibility
title_exact_search	Managing your band artist management ; the ultimate responsibility
title_exact_search_txtP	Managing your band artist management ; the ultimate responsibility
title_full	Managing your band artist management ; the ultimate responsibility by Stephen Marcone
title_fullStr	Managing your band artist management ; the ultimate responsibility by Stephen Marcone
title_full_unstemmed	Managing your band artist management ; the ultimate responsibility by Stephen Marcone
title_short	Managing your band
title_sort	managing your band artist management the ultimate responsibility
title_sub	artist management ; the ultimate responsibility
topic	Music trade United States Popular music Economic aspects United States Popular music Vocational guidance United States Musikwirtschaft (DE-588)4268614-3 gnd Popmusik (DE-588)4046781-8 gnd
topic_facet	Music trade United States Popular music Economic aspects United States Popular music Vocational guidance United States Musikwirtschaft Popmusik USA Ratgeber
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