Consumer oriented development of ecodesign products:
Saved in:
| Main Author: | |
|---|---|
| Format: | Thesis Book |
| Language: | English |
| Published: |
Essen, Ruhr
Vulkan-Verl.
2007
|
| Series: | Schriftenreihe des Instituts für Werkzeugmaschinen und Fertigungstechnik der TU Braunschweig
|
| Subjects: | |
| Online Access: | Inhaltsverzeichnis |
| Physical Description: | X, 195 S. Ill., graph. Darst. 210 mm x 145 mm |
| ISBN: | 9783802786976 3802786971 |
Staff View
MARC
| LEADER | 00000nam a2200000 c 4500 | ||
|---|---|---|---|
| 001 | BV022524743 | ||
| 003 | DE-604 | ||
| 005 | 20070726 | ||
| 007 | t | ||
| 008 | 070723s2007 gw ad|| m||| 00||| eng d | ||
| 015 | |a 07,N15,0989 |2 dnb | ||
| 016 | 7 | |a 98355823X |2 DE-101 | |
| 020 | |a 9783802786976 |c Pb. : EUR 31.50, sfr 55.00 |9 978-3-8027-8697-6 | ||
| 020 | |a 3802786971 |c Pb. : EUR 31.50, sfr 55.00 |9 3-8027-8697-1 | ||
| 024 | 3 | |a 9783802786976 | |
| 035 | |a (OCoLC)182622999 | ||
| 035 | |a (DE-599)DNB98355823X | ||
| 040 | |a DE-604 |b ger |e rakddb | ||
| 041 | 0 | |a eng | |
| 044 | |a gw |c XA-DE-NW | ||
| 049 | |a DE-29T |a DE-12 |a DE-634 |a DE-83 | ||
| 082 | 0 | |a 658.575 |2 22/ger | |
| 084 | |a 650 |2 sdnb | ||
| 100 | 1 | |a Yim, Hee Jeong |e Verfasser |0 (DE-588)133067866 |4 aut | |
| 245 | 1 | 0 | |a Consumer oriented development of ecodesign products |c Hee Jeong Yim |
| 264 | 1 | |a Essen, Ruhr |b Vulkan-Verl. |c 2007 | |
| 300 | |a X, 195 S. |b Ill., graph. Darst. |c 210 mm x 145 mm | ||
| 336 | |b txt |2 rdacontent | ||
| 337 | |b n |2 rdamedia | ||
| 338 | |b nc |2 rdacarrier | ||
| 490 | 0 | |a Schriftenreihe des Instituts für Werkzeugmaschinen und Fertigungstechnik der TU Braunschweig | |
| 502 | |a Zugl.: Braunschweig, Techn. Univ., Diss., 2007 | ||
| 650 | 0 | 7 | |a Marketing |0 (DE-588)4037589-4 |2 gnd |9 rswk-swf |
| 650 | 0 | 7 | |a Kundenorientierung |0 (DE-588)4316837-1 |2 gnd |9 rswk-swf |
| 650 | 0 | 7 | |a Produktentwicklung |0 (DE-588)4139402-1 |2 gnd |9 rswk-swf |
| 650 | 0 | 7 | |a Umweltverträgliches Produkt |0 (DE-588)4061629-0 |2 gnd |9 rswk-swf |
| 650 | 0 | 7 | |a Umweltbezogenes Management |0 (DE-588)4201709-9 |2 gnd |9 rswk-swf |
| 655 | 7 | |0 (DE-588)4113937-9 |a Hochschulschrift |2 gnd-content | |
| 689 | 0 | 0 | |a Produktentwicklung |0 (DE-588)4139402-1 |D s |
| 689 | 0 | 1 | |a Umweltverträgliches Produkt |0 (DE-588)4061629-0 |D s |
| 689 | 0 | 2 | |a Kundenorientierung |0 (DE-588)4316837-1 |D s |
| 689 | 0 | 3 | |a Marketing |0 (DE-588)4037589-4 |D s |
| 689 | 0 | 4 | |a Umweltbezogenes Management |0 (DE-588)4201709-9 |D s |
| 689 | 0 | |5 DE-604 | |
| 856 | 4 | 2 | |m HBZ Datenaustausch |q application/pdf |u http://bvbr.bib-bvb.de:8991/F?func=service&doc_library=BVB01&local_base=BVB01&doc_number=015731434&sequence=000002&line_number=0001&func_code=DB_RECORDS&service_type=MEDIA |3 Inhaltsverzeichnis |
| 999 | |a oai:aleph.bib-bvb.de:BVB01-015731434 | ||
Record in the Search Index
| _version_ | 1804136632332320768 |
|---|---|
| adam_text | I
Table of Contents
1 Introduction 1
1.1 Identification of Problems 1
1.2 Research Goal and Objectives 10
1.3 Structure of the Dissertation 11
2 Identification and Analysis of Problems 14
2.1 Life Cycle Thinking 14
2.2 Ecodesign Status Quo 19
2.2.1 General Overview of Ecodesign Status Quo 20
2.2.2 Key Activities in Ecodesign Process 26
2.2.3 The Trade offProblem 29
2.2.4 Summary of Ecodesign Status Quo 32
2.3 Green Marketing 33
2.3.1 Marketing 33
2.3.2 Green Marketing 36
2.3.3 Core Marketing Concepts and Eco product 41
2.3.4 Green Marketing and the Marketing Mix 42
2.4 Consumption 44
2.4.1 Increased Consumption 44
2.4.2 Rebound Effect 45
2.4.3 Product Service System and Needs of Possession 46
2.4.4 The Importance of the Use Phase 46
2.4.5 Time for Adoption of Innovations 48
2.5 Summary 50
3 Research Status and Analysis 51
3.1 How to Integrate Consumer Needs into Ecodesign 51
II Tableof Contents
3.1.1 Ecodesign Methods Considering Environmental and Consumer
Needs 51
3.1.2 The Quality Function Deployment 52
3.1.3 Advantages and Disadvantages of QFD 56
3.1.4 QFD Application to Ecodesign 58
3.2 Environmental Product Information 59
3.2.1 Mandatory Environmental Product Information Schemes 60
3.2.2 Voluntary Environmental Product Information Schemes 60
3.2.3 Summary 65
4 Consumer Oriented Development of Ecodesign Product 68
4.1 Concepts for Consumer Oriented Development of Ecodesign Product68
4.2 New Classification of Environmental Attributes 71
4.2.1 Consumer Analyses 71
4.2.2 Consumer Decision Making Model 73
4.2.3 Maslow s Pyramid: Theory of Motivation 78
4.2.4 The Kano Model and Product Environmental Aspects 80
4.2.5 New Classification of Environmental Attributes 82
4.3 Simplified Eco QFD for Market Successful Ecodesign 85
4.3.1 The Consumer Eco Matrix 87
4.3.2 Considering Life Cycle Analysis (LCA) value 89
4.3.3 The Eco QFD Main matrix 90
4.4 Eco Means End Chain 91
4.4.1 Consequences of Product Environmental Attributes 94
4.4.2 Application of the Eco MEC 97
4.5 The Environmental Communication Checklist 98
4.6 Summary ofConcept Development for Ecodesign 104
5 Application of the method in Ecodesign Process 105
5.1 Developing a market successful Eco Mouse 105
Consumer Oriented Development of Ecodesign Products III
5.1.1 Planning the Survey 106
5.1.2 Composition of the Questionnaire 107
5.1.3 The Survey on Consumer Needs 108
5.1.4 Demographic Part 120
5.1.5 Survey for Environmental Aspects of a Computer Mouse 120
5.1.6 Summary and Conclusion of the pre survey 124
5.1.7 Extended Survey in the Austrian Market 125
5.1.8 Eco QFD Application for eco computer mouse development... 130
5.1.9 Conclusion of the Eco mouse Case Study 139
5.2 Eco QFD Application for Automobile 141
5.2.1 Consumer Needs 141
5.2.2 Environmental Aspects of an Automobile 142
5.2.3 The Eco QFD Application for an Automobile 143
5.2.4 Eco Means End Chain for an Automobile 149
5.2.5 Linkage of Eco QFD and Eco MEC 154
5.2.6 Conclusion for the Automobile Case Study 154
5.3 Software Realization of the Methods 154
5.3.1 Program Start 156
5.3.2 The Consumer Eco Matrix in Program 157
5.3.3 The Eco QFD Main Matrix in Program 159
5.3.4 The Result Interpretation 160
5.3.5 Strengthof the Software Realization 163
6 Conclusion and Outlook 164
Literature 167
Appendix A: Questionnaire for Developing an Eco Mouse 186
Appendix B: Eco MEC for an Automobile 189
IV
Figures
Figure 1: Conventional responsibilities of industry for environmental protection
[Outputs from ISO 14062, modified] 1
Figure 2: New responsibilities of industry for environmental protection (ISO
14062, modified) 5
Figure 3: Increased environmental legislation related with industry activities....6
Figure 4: The 3 L Lupo advertisement from Motoring Telegraph, May 2003
[MT03] 7
Figure 5: 3L Lupo sales versus Standard Lupo sales [UNEP05b][VW06] 8
Figure 6: Balancing consumer needs with environmental friendliness in
Ecodesign 9
Figure 7: Braunschweig model of Life Cycle Management [Her05a] [HerO6a] 10
Figure 8: Structure of the dissertation 12
Figure 9: Identification and analysis of problems in four Steps 14
Figure 10: The life cycle of a product and closing the loop [UNEP05a] 15
Figure 11: Changing roles and flows in the life cycle of a product 16
Figure 12: Cost determination and impact during the product life cycle
[HerO4b][HerO4c] (modified) 17
Figure 13: Extended concept of product life cycle [FriOl] 18
Figure 14: Structure of Introducing Ecodesign Status quo 19
Figure 15: An example of Ecodesign process [IEC114] 21
Figure 16: The implementation of Ecodesign [HerO4e] 28
Figure 17: Polarity, feature of Ecodesign [HerO4e] 30
Figure 18: Current Ecodesign biased on environmental aspect 32
Figure 19: Core marketing concepts [KotOl] 34
Figure 20: The four P s of the marketing mix [McC60] [Wat92] [Har96] 35
Figure 21: Marketing mix and its environment [KotOl] 36
Figure 22: Belz s four levels of Eco Marketing [Bel05] (modified) 39
Figure 23: The marketing concepts and eco product 41
Consumer Oriented Development of Ecodesign Products V
Figure 24: Simplified consumer decision making process [HerOöb] 42
Figure 25: Market opportunity identification through the product market
expansion grid [KotOl] 43
Figure 26: Evolution of population and household consumption [UNEP05b]
(modified) 45
Figure 27: Cradle to Grave Assessment of Environmental Impacts of Washing
Machines [Roy97] 47
Figure 28: Product Environment Profile [UNEP05a] 47
Figure 29: Adopter categorization on the basis of relative time of adoption of
innovations [Rog95] (modified) 48
Figure 30: Sales of Toyota Prius [UNEP05b] [Toy06] 49
Figure 31: Gap between the developer s and the consumer s knowledge 53
Figure 32: Sections of the House of Quality (HOQ) [Coh95] 54
Figure 33: Four phases of QFD [Coh95] 57
Figure 34: Application of QFD in many business units [Coh95] 57
Figure 35: Classification of the environmental Information schemes [Rub05]..59
Figure 36: User information providing economical benefit of an eco product
[PanO5] 65
Figure 37: Different knowledge by different actors 66
Figure 38: Overview of the author s concepts and methods 69
Figure 39: Workflow of consumer oriented Ecodesign 70
Figure 40: Consumer analysis elements of eco product 73
Figure 41: Consumer Decision Making Model (adapted from [PetOl]) 74
Figure 42: Consumers perception of barriers to sustainable consumption, UK
[UNEP05b] 75
Figure 43: A basic model of consumer product involvement [PetOl] 77
Figure 44: Hierarchical pyramid of the human needs [Mas48] 79
Figure 45: The Kano model [Kan84][Wal93] 81
Figure 46: Two types of attributes and its importance 82
Figure 47: Two types of environmental attributes and their acceptances 84
VI Figures, Tables, and Abbreviations
Figure 48: Classification of main and sub environmental attributes of products85
Figure 49: Structure of the Simplified Eco QFD 86
Figure 50: The structural advantages and disadvantages of the Simplified Eco
QFD 86
Figure 51: Structure of the Consumer Eco Matrix 87
Figure 52: Consideration of LCA value in the Consumer Eco Matrix 89
Figure 53: The structure of the Eco QFD Main Matrix 90
Figure 54: Position of the Eco MEC in the methodology 92
Figure 55: Means End Chain in the consumer decision making process ([Gut82],
modified) 93
Figure 56: The Means End Chain model [Gut82] 94
Figure 57: The Eco Means End Chain model 95
Figure 58: Application example of the Eco MEC model [HerOöb] 95
Figure 59: List of values for consumers 97
Figure 60: Application of the Eco MEC [HerO6b] 98
Figure 61: Background of developing the Environmental Communication
Checklist 99
Figure 62: Position of the Environmental Communication Checklist in the
methodology 100
Figure 63: The Environmental Communication Checklist 101
Figure 64: Cost based versus value based pricing [Nag95] 102
Figure 65: Application of the ECC 103
Figure 66: Process of developing an Eco mouse 105
Figure 67: Distribution of Computer usage time 109
Figure 68: Distribution of calculated Intensity Factor (IF) 111
Figure 69: Hardware effects on importance of various Computer mouse criterial 13
Figure 70: Consumers purchase budget for Computer mice 117
Figure 71: Graphical results of the conflicts between price, function and
environmental aspect 122
Figure 72: Criteria for purchasing decision making 126
Consumer Oriented Development of Ecodesign Products VII
Figure 73: Technology trend of a Computer mouse 127
Figure 74: Responses over the eco mouse concept 129
Figure 75: Acceptable price for an eco mouse 130
Figure 76: The importance of categories concerning a Computer mouse 132
Figure 77: The Eco QFD Main Matrix for a Computer mouse 133
Figure 78: Component priorities for an eco mouse 134
Figure 79: Criteria priority for housing upper side of Computer mouse 135
Figure 80: Criteria priority for PCB of Computer mouse 136
Figure 81: Example of specifications for a product part 137
Figure 82: The KERP Eco mouse 138
Figure 83: Eco MEC for the eco mouse 139
Figure 84: The importance of the categories concerning an automobile 145
Figure 85: Part priority from the Eco QFD Main Matrix 148
Figure 86: Weighting of analysis criteria for product part (car body) 149
Figure 87: Example of Eco MEC for a main environmental attribute 151
Figure 88: Example of Eco MEC for a sub environmental attribute 152
Figure 89: Example of a discontinuity in the Eco MEC 153
Figure 90: ProdTect Workflow [Her05e] 155
Figure 91: The starting screen of the Eco QFD program 157
Figure 92: Editing function for the consumer needs in the Consumer Eco
Matrix 158
Figure 93: Editing function for the environmental aspects in the Consumer Eco
Matrix 158
Figure 94: Changing the relationship values in the Consumer Eco Matrix ... 159
Figure 95: The Eco QFD Main Matrix program 160
Figure 96: Part priority Screenshot from the Eco QFD Main Matrix 161
Figure 97: Screenshot showing overall requirements for a part 162
Figure 98: Screenshot showing the Eco MEC linked with the Eco QFD 163
VIII Figures, Tables, and Abbreviations
Tables
Table 1: Comparison of the existing documents on Ecodesign [IEC111]
(modified) 23
Table 2: Characteristics of Ecodesign Standard documents [IEC111] (modified)24
Table 3: Dealing with consumer needs in Ecodesign documents 29
Table 4: The differences between conventional and green marketing [Ott02] .37
Table 5: Seven archetypes of consumer attitudes towards environment [Ste01]40
Table 6: Environmental consumer orientation [GG96] 40
Table 7: Dealing with consumer needs in Ecodesign guidelines 52
Table 8: Comparison of Type I, II, III eco labelling [DG00] (modified) 62
Table 9: Weighting for the activity intensity 110
Table 10: Impact of intensity on consumer needs 112
Table 11: Current and future mouse type 114
Table 12: Data on technology preferences grouped by current technology 115
Table 13: Rated importance of various Computer mouse criteria 119
Table 14: Demographic data of the survey 120
Table 15: Importance of environmental aspects for Computer mice 121
Table 16: Importance of consumer needs and environmental aspect for a
Computer mouse 124
Table 17: Purchasing decision per gender 126
Table 18: Consumer needs on a Computer mouse 128
Table 19: The Consumer Eco matrix for development of an eco mouse 131
Table 20: List of the consumer needs on automobile 141
Table 21: List of frequently named environmental aspects of an automobile.. 142
Table 24: Classification of the environmental attributes of automobile 150
|
| adam_txt |
I
Table of Contents
1 Introduction 1
1.1 Identification of Problems 1
1.2 Research Goal and Objectives 10
1.3 Structure of the Dissertation 11
2 Identification and Analysis of Problems 14
2.1 Life Cycle Thinking 14
2.2 Ecodesign Status Quo 19
2.2.1 General Overview of Ecodesign Status Quo 20
2.2.2 Key Activities in Ecodesign Process 26
2.2.3 The Trade offProblem 29
2.2.4 Summary of Ecodesign Status Quo 32
2.3 Green Marketing 33
2.3.1 Marketing 33
2.3.2 Green Marketing 36
2.3.3 Core Marketing Concepts and Eco product 41
2.3.4 Green Marketing and the Marketing Mix 42
2.4 Consumption 44
2.4.1 Increased Consumption 44
2.4.2 Rebound Effect 45
2.4.3 Product Service System and Needs of Possession 46
2.4.4 The Importance of the Use Phase 46
2.4.5 Time for Adoption of Innovations 48
2.5 Summary 50
3 Research Status and Analysis 51
3.1 How to Integrate Consumer Needs into Ecodesign 51
II Tableof Contents
3.1.1 Ecodesign Methods Considering Environmental and Consumer
Needs 51
3.1.2 The Quality Function Deployment 52
3.1.3 Advantages and Disadvantages of QFD 56
3.1.4 QFD Application to Ecodesign 58
3.2 Environmental Product Information 59
3.2.1 Mandatory Environmental Product Information Schemes 60
3.2.2 Voluntary Environmental Product Information Schemes 60
3.2.3 Summary 65
4 Consumer Oriented Development of Ecodesign Product 68
4.1 Concepts for Consumer Oriented Development of Ecodesign Product68
4.2 New Classification of Environmental Attributes 71
4.2.1 Consumer Analyses 71
4.2.2 Consumer Decision Making Model 73
4.2.3 Maslow's Pyramid: Theory of Motivation 78
4.2.4 The Kano Model and Product Environmental Aspects 80
4.2.5 New Classification of Environmental Attributes 82
4.3 Simplified Eco QFD for Market Successful Ecodesign 85
4.3.1 The Consumer Eco Matrix 87
4.3.2 Considering Life Cycle Analysis (LCA) value 89
4.3.3 The Eco QFD Main matrix 90
4.4 Eco Means End Chain 91
4.4.1 Consequences of Product Environmental Attributes 94
4.4.2 Application of the Eco MEC 97
4.5 The Environmental Communication Checklist 98
4.6 Summary ofConcept Development for Ecodesign 104
5 Application of the method in Ecodesign Process 105
5.1 Developing a market successful Eco Mouse 105
Consumer Oriented Development of Ecodesign Products III
5.1.1 Planning the Survey 106
5.1.2 Composition of the Questionnaire 107
5.1.3 The Survey on Consumer Needs 108
5.1.4 Demographic Part 120
5.1.5 Survey for Environmental Aspects of a Computer Mouse 120
5.1.6 Summary and Conclusion of the pre survey 124
5.1.7 Extended Survey in the Austrian Market 125
5.1.8 Eco QFD Application for eco computer mouse development. 130
5.1.9 Conclusion of the Eco mouse Case Study 139
5.2 Eco QFD Application for Automobile 141
5.2.1 Consumer Needs 141
5.2.2 Environmental Aspects of an Automobile 142
5.2.3 The Eco QFD Application for an Automobile 143
5.2.4 Eco Means End Chain for an Automobile 149
5.2.5 Linkage of Eco QFD and Eco MEC 154
5.2.6 Conclusion for the Automobile Case Study 154
5.3 Software Realization of the Methods 154
5.3.1 Program Start 156
5.3.2 The 'Consumer Eco Matrix' in Program 157
5.3.3 The 'Eco QFD Main Matrix' in Program 159
5.3.4 The Result Interpretation 160
5.3.5 Strengthof the Software Realization 163
6 Conclusion and Outlook 164
Literature 167
Appendix A: Questionnaire for Developing an Eco Mouse 186
Appendix B: Eco MEC for an Automobile 189
IV
Figures
Figure 1: Conventional responsibilities of industry for environmental protection
[Outputs from ISO 14062, modified] 1
Figure 2: New responsibilities of industry for environmental protection (ISO
14062, modified) 5
Figure 3: Increased environmental legislation related with industry activities.6
Figure 4: The 3 L Lupo advertisement from Motoring Telegraph, May 2003
[MT03] 7
Figure 5: 3L Lupo sales versus Standard Lupo sales [UNEP05b][VW06] 8
Figure 6: Balancing consumer needs with environmental friendliness in
Ecodesign 9
Figure 7: Braunschweig model of Life Cycle Management [Her05a] [HerO6a] 10
Figure 8: Structure of the dissertation 12
Figure 9: Identification and analysis of problems in four Steps 14
Figure 10: The life cycle of a product and closing the loop [UNEP05a] 15
Figure 11: Changing roles and flows in the life cycle of a product 16
Figure 12: Cost determination and impact during the product life cycle
[HerO4b][HerO4c] (modified) 17
Figure 13: Extended concept of product life cycle [FriOl] 18
Figure 14: Structure of Introducing Ecodesign Status quo 19
Figure 15: An example of Ecodesign process [IEC114] 21
Figure 16: The implementation of Ecodesign [HerO4e] 28
Figure 17: Polarity, feature of Ecodesign [HerO4e] 30
Figure 18: Current Ecodesign biased on environmental aspect 32
Figure 19: Core marketing concepts [KotOl] 34
Figure 20: The four P's of the marketing mix [McC60] [Wat92] [Har96] 35
Figure 21: Marketing mix and its environment [KotOl] 36
Figure 22: Belz's four levels of Eco Marketing [Bel05] (modified) 39
Figure 23: The marketing concepts and eco product 41
Consumer Oriented Development of Ecodesign Products V
Figure 24: Simplified consumer decision making process [HerOöb] 42
Figure 25: Market opportunity identification through the product market
expansion grid [KotOl] 43
Figure 26: Evolution of population and household consumption [UNEP05b]
(modified) 45
Figure 27: Cradle to Grave Assessment of Environmental Impacts of Washing
Machines [Roy97] 47
Figure 28: Product Environment Profile [UNEP05a] 47
Figure 29: Adopter categorization on the basis of relative time of adoption of
innovations [Rog95] (modified) 48
Figure 30: Sales of Toyota Prius [UNEP05b] [Toy06] 49
Figure 31: Gap between the developer's and the consumer's knowledge 53
Figure 32: Sections of the House of Quality (HOQ) [Coh95] 54
Figure 33: Four phases of QFD [Coh95] 57
Figure 34: Application of QFD in many business units [Coh95] 57
Figure 35: Classification of the environmental Information schemes [Rub05].59
Figure 36: User information providing economical benefit of an eco product
[PanO5] 65
Figure 37: Different knowledge by different actors 66
Figure 38: Overview of the author's concepts and methods 69
Figure 39: Workflow of consumer oriented Ecodesign 70
Figure 40: Consumer analysis elements of eco product 73
Figure 41: Consumer Decision Making Model (adapted from [PetOl]) 74
Figure 42: Consumers' perception of barriers to sustainable consumption, UK
[UNEP05b] 75
Figure 43: A basic model of consumer product involvement [PetOl] 77
Figure 44: Hierarchical pyramid of the human needs [Mas48] 79
Figure 45: The Kano model [Kan84][Wal93] 81
Figure 46: Two types of attributes and its importance 82
Figure 47: Two types of environmental attributes and their acceptances 84
VI Figures, Tables, and Abbreviations
Figure 48: Classification of main and sub environmental attributes of products85
Figure 49: Structure of the Simplified Eco QFD 86
Figure 50: The structural advantages and disadvantages of the Simplified Eco
QFD 86
Figure 51: Structure of the 'Consumer Eco Matrix' 87
Figure 52: Consideration of LCA value in the 'Consumer Eco Matrix' 89
Figure 53: The structure of the 'Eco QFD Main Matrix' 90
Figure 54: Position of the Eco MEC in the methodology 92
Figure 55: Means End Chain in the consumer decision making process ([Gut82],
modified) 93
Figure 56: The Means End Chain model [Gut82] 94
Figure 57: The Eco Means End Chain model 95
Figure 58: Application example of the Eco MEC model [HerOöb] 95
Figure 59: List of values for consumers 97
Figure 60: Application of the Eco MEC [HerO6b] 98
Figure 61: Background of developing the Environmental Communication
Checklist 99
Figure 62: Position of the Environmental Communication Checklist in the
methodology 100
Figure 63: The Environmental Communication Checklist 101
Figure 64: Cost based versus value based pricing [Nag95] 102
Figure 65: Application of the ECC 103
Figure 66: Process of developing an Eco mouse 105
Figure 67: Distribution of Computer usage time 109
Figure 68: Distribution of calculated Intensity Factor (IF) 111
Figure 69: Hardware effects on importance of various Computer mouse criterial 13
Figure 70: Consumers purchase budget for Computer mice 117
Figure 71: Graphical results of the conflicts between price, function and
environmental aspect 122
Figure 72: Criteria for purchasing decision making 126
Consumer Oriented Development of Ecodesign Products VII
Figure 73: Technology trend of a Computer mouse 127
Figure 74: Responses over the eco mouse concept 129
Figure 75: Acceptable price for an eco mouse 130
Figure 76: The importance of categories concerning a Computer mouse 132
Figure 77: The Eco QFD Main Matrix for a Computer mouse 133
Figure 78: Component priorities for an eco mouse 134
Figure 79: Criteria priority for 'housing upper side' of Computer mouse 135
Figure 80: Criteria priority for 'PCB' of Computer mouse 136
Figure 81: Example of specifications for a product part 137
Figure 82: The KERP Eco mouse 138
Figure 83: Eco MEC for the eco mouse 139
Figure 84: The importance of the categories concerning an automobile 145
Figure 85: Part priority from the Eco QFD Main Matrix 148
Figure 86: Weighting of analysis criteria for product part (car body) 149
Figure 87: Example of Eco MEC for a main environmental attribute 151
Figure 88: Example of Eco MEC for a sub environmental attribute 152
Figure 89: Example of a discontinuity in the Eco MEC 153
Figure 90: ProdTect Workflow [Her05e] 155
Figure 91: The starting screen of the Eco QFD program 157
Figure 92: Editing function for the consumer needs in the 'Consumer Eco
Matrix' 158
Figure 93: Editing function for the environmental aspects in the 'Consumer Eco
Matrix' 158
Figure 94: Changing the relationship values in the 'Consumer Eco Matrix'. 159
Figure 95: The 'Eco QFD Main Matrix' program 160
Figure 96: Part priority Screenshot from the Eco QFD Main Matrix 161
Figure 97: Screenshot showing overall requirements for a part 162
Figure 98: Screenshot showing the Eco MEC linked with the Eco QFD 163
VIII Figures, Tables, and Abbreviations
Tables
Table 1: Comparison of the existing documents on Ecodesign [IEC111]
(modified) 23
Table 2: Characteristics of Ecodesign Standard documents [IEC111] (modified)24
Table 3: Dealing with consumer needs in Ecodesign documents 29
Table 4: The differences between conventional and green marketing [Ott02] .37
Table 5: Seven archetypes of consumer attitudes towards environment [Ste01]40
Table 6: Environmental consumer orientation [GG96] 40
Table 7: Dealing with consumer needs in Ecodesign guidelines 52
Table 8: Comparison of Type I, II, III eco labelling [DG00] (modified) 62
Table 9: Weighting for the activity intensity 110
Table 10: Impact of intensity on consumer needs 112
Table 11: Current and future mouse type 114
Table 12: Data on technology preferences grouped by current technology 115
Table 13: Rated importance of various Computer mouse criteria 119
Table 14: Demographic data of the survey 120
Table 15: Importance of environmental aspects for Computer mice 121
Table 16: Importance of consumer needs and environmental aspect for a
Computer mouse 124
Table 17: Purchasing decision per gender 126
Table 18: Consumer needs on a Computer mouse 128
Table 19: The Consumer Eco matrix for development of an eco mouse 131
Table 20: List of the consumer needs on automobile 141
Table 21: List of frequently named environmental aspects of an automobile. 142
Table 24: Classification of the environmental attributes of automobile 150 |
| any_adam_object | 1 |
| any_adam_object_boolean | 1 |
| author | Yim, Hee Jeong |
| author_GND | (DE-588)133067866 |
| author_facet | Yim, Hee Jeong |
| author_role | aut |
| author_sort | Yim, Hee Jeong |
| author_variant | h j y hj hjy |
| building | Verbundindex |
| bvnumber | BV022524743 |
| ctrlnum | (OCoLC)182622999 (DE-599)DNB98355823X |
| dewey-full | 658.575 |
| dewey-hundreds | 600 - Technology (Applied sciences) |
| dewey-ones | 658 - General management |
| dewey-raw | 658.575 |
| dewey-search | 658.575 |
| dewey-sort | 3658.575 |
| dewey-tens | 650 - Management and auxiliary services |
| discipline | Wirtschaftswissenschaften |
| discipline_str_mv | Wirtschaftswissenschaften |
| format | Thesis Book |
| fullrecord | <?xml version="1.0" encoding="UTF-8"?><collection xmlns="http://www.loc.gov/MARC21/slim"><record><leader>02226nam a2200517 c 4500</leader><controlfield tag="001">BV022524743</controlfield><controlfield tag="003">DE-604</controlfield><controlfield tag="005">20070726 </controlfield><controlfield tag="007">t</controlfield><controlfield tag="008">070723s2007 gw ad|| m||| 00||| eng d</controlfield><datafield tag="015" ind1=" " ind2=" "><subfield code="a">07,N15,0989</subfield><subfield code="2">dnb</subfield></datafield><datafield tag="016" ind1="7" ind2=" "><subfield code="a">98355823X</subfield><subfield code="2">DE-101</subfield></datafield><datafield tag="020" ind1=" " ind2=" "><subfield code="a">9783802786976</subfield><subfield code="c">Pb. : EUR 31.50, sfr 55.00</subfield><subfield code="9">978-3-8027-8697-6</subfield></datafield><datafield tag="020" ind1=" " ind2=" "><subfield code="a">3802786971</subfield><subfield code="c">Pb. : EUR 31.50, sfr 55.00</subfield><subfield code="9">3-8027-8697-1</subfield></datafield><datafield tag="024" ind1="3" ind2=" "><subfield code="a">9783802786976</subfield></datafield><datafield tag="035" ind1=" " ind2=" "><subfield code="a">(OCoLC)182622999</subfield></datafield><datafield tag="035" ind1=" " ind2=" "><subfield code="a">(DE-599)DNB98355823X</subfield></datafield><datafield tag="040" ind1=" " ind2=" "><subfield code="a">DE-604</subfield><subfield code="b">ger</subfield><subfield code="e">rakddb</subfield></datafield><datafield tag="041" ind1="0" ind2=" "><subfield code="a">eng</subfield></datafield><datafield tag="044" ind1=" " ind2=" "><subfield code="a">gw</subfield><subfield code="c">XA-DE-NW</subfield></datafield><datafield tag="049" ind1=" " ind2=" "><subfield code="a">DE-29T</subfield><subfield code="a">DE-12</subfield><subfield code="a">DE-634</subfield><subfield code="a">DE-83</subfield></datafield><datafield tag="082" ind1="0" ind2=" "><subfield code="a">658.575</subfield><subfield code="2">22/ger</subfield></datafield><datafield tag="084" ind1=" " ind2=" "><subfield code="a">650</subfield><subfield code="2">sdnb</subfield></datafield><datafield tag="100" ind1="1" ind2=" "><subfield code="a">Yim, Hee Jeong</subfield><subfield code="e">Verfasser</subfield><subfield code="0">(DE-588)133067866</subfield><subfield code="4">aut</subfield></datafield><datafield tag="245" ind1="1" ind2="0"><subfield code="a">Consumer oriented development of ecodesign products</subfield><subfield code="c">Hee Jeong Yim</subfield></datafield><datafield tag="264" ind1=" " ind2="1"><subfield code="a">Essen, Ruhr</subfield><subfield code="b">Vulkan-Verl.</subfield><subfield code="c">2007</subfield></datafield><datafield tag="300" ind1=" " ind2=" "><subfield code="a">X, 195 S.</subfield><subfield code="b">Ill., graph. Darst.</subfield><subfield code="c">210 mm x 145 mm</subfield></datafield><datafield tag="336" ind1=" " ind2=" "><subfield code="b">txt</subfield><subfield code="2">rdacontent</subfield></datafield><datafield tag="337" ind1=" " ind2=" "><subfield code="b">n</subfield><subfield code="2">rdamedia</subfield></datafield><datafield tag="338" ind1=" " ind2=" "><subfield code="b">nc</subfield><subfield code="2">rdacarrier</subfield></datafield><datafield tag="490" ind1="0" ind2=" "><subfield code="a">Schriftenreihe des Instituts für Werkzeugmaschinen und Fertigungstechnik der TU Braunschweig</subfield></datafield><datafield tag="502" ind1=" " ind2=" "><subfield code="a">Zugl.: Braunschweig, Techn. Univ., Diss., 2007</subfield></datafield><datafield tag="650" ind1="0" ind2="7"><subfield code="a">Marketing</subfield><subfield code="0">(DE-588)4037589-4</subfield><subfield code="2">gnd</subfield><subfield code="9">rswk-swf</subfield></datafield><datafield tag="650" ind1="0" ind2="7"><subfield code="a">Kundenorientierung</subfield><subfield code="0">(DE-588)4316837-1</subfield><subfield code="2">gnd</subfield><subfield code="9">rswk-swf</subfield></datafield><datafield tag="650" ind1="0" ind2="7"><subfield code="a">Produktentwicklung</subfield><subfield code="0">(DE-588)4139402-1</subfield><subfield code="2">gnd</subfield><subfield code="9">rswk-swf</subfield></datafield><datafield tag="650" ind1="0" ind2="7"><subfield code="a">Umweltverträgliches Produkt</subfield><subfield code="0">(DE-588)4061629-0</subfield><subfield code="2">gnd</subfield><subfield code="9">rswk-swf</subfield></datafield><datafield tag="650" ind1="0" ind2="7"><subfield code="a">Umweltbezogenes Management</subfield><subfield code="0">(DE-588)4201709-9</subfield><subfield code="2">gnd</subfield><subfield code="9">rswk-swf</subfield></datafield><datafield tag="655" ind1=" " ind2="7"><subfield code="0">(DE-588)4113937-9</subfield><subfield code="a">Hochschulschrift</subfield><subfield code="2">gnd-content</subfield></datafield><datafield tag="689" ind1="0" ind2="0"><subfield code="a">Produktentwicklung</subfield><subfield code="0">(DE-588)4139402-1</subfield><subfield code="D">s</subfield></datafield><datafield tag="689" ind1="0" ind2="1"><subfield code="a">Umweltverträgliches Produkt</subfield><subfield code="0">(DE-588)4061629-0</subfield><subfield code="D">s</subfield></datafield><datafield tag="689" ind1="0" ind2="2"><subfield code="a">Kundenorientierung</subfield><subfield code="0">(DE-588)4316837-1</subfield><subfield code="D">s</subfield></datafield><datafield tag="689" ind1="0" ind2="3"><subfield code="a">Marketing</subfield><subfield code="0">(DE-588)4037589-4</subfield><subfield code="D">s</subfield></datafield><datafield tag="689" ind1="0" ind2="4"><subfield code="a">Umweltbezogenes Management</subfield><subfield code="0">(DE-588)4201709-9</subfield><subfield code="D">s</subfield></datafield><datafield tag="689" ind1="0" ind2=" "><subfield code="5">DE-604</subfield></datafield><datafield tag="856" ind1="4" ind2="2"><subfield code="m">HBZ Datenaustausch</subfield><subfield code="q">application/pdf</subfield><subfield code="u">http://bvbr.bib-bvb.de:8991/F?func=service&doc_library=BVB01&local_base=BVB01&doc_number=015731434&sequence=000002&line_number=0001&func_code=DB_RECORDS&service_type=MEDIA</subfield><subfield code="3">Inhaltsverzeichnis</subfield></datafield><datafield tag="999" ind1=" " ind2=" "><subfield code="a">oai:aleph.bib-bvb.de:BVB01-015731434</subfield></datafield></record></collection> |
| genre | (DE-588)4113937-9 Hochschulschrift gnd-content |
| genre_facet | Hochschulschrift |
| id | DE-604.BV022524743 |
| illustrated | Illustrated |
| index_date | 2024-07-02T18:04:33Z |
| indexdate | 2024-07-09T20:59:29Z |
| institution | BVB |
| isbn | 9783802786976 3802786971 |
| language | English |
| oai_aleph_id | oai:aleph.bib-bvb.de:BVB01-015731434 |
| oclc_num | 182622999 |
| open_access_boolean | |
| owner | DE-29T DE-12 DE-634 DE-83 |
| owner_facet | DE-29T DE-12 DE-634 DE-83 |
| physical | X, 195 S. Ill., graph. Darst. 210 mm x 145 mm |
| publishDate | 2007 |
| publishDateSearch | 2007 |
| publishDateSort | 2007 |
| publisher | Vulkan-Verl. |
| record_format | marc |
| series2 | Schriftenreihe des Instituts für Werkzeugmaschinen und Fertigungstechnik der TU Braunschweig |
| spelling | Yim, Hee Jeong Verfasser (DE-588)133067866 aut Consumer oriented development of ecodesign products Hee Jeong Yim Essen, Ruhr Vulkan-Verl. 2007 X, 195 S. Ill., graph. Darst. 210 mm x 145 mm txt rdacontent n rdamedia nc rdacarrier Schriftenreihe des Instituts für Werkzeugmaschinen und Fertigungstechnik der TU Braunschweig Zugl.: Braunschweig, Techn. Univ., Diss., 2007 Marketing (DE-588)4037589-4 gnd rswk-swf Kundenorientierung (DE-588)4316837-1 gnd rswk-swf Produktentwicklung (DE-588)4139402-1 gnd rswk-swf Umweltverträgliches Produkt (DE-588)4061629-0 gnd rswk-swf Umweltbezogenes Management (DE-588)4201709-9 gnd rswk-swf (DE-588)4113937-9 Hochschulschrift gnd-content Produktentwicklung (DE-588)4139402-1 s Umweltverträgliches Produkt (DE-588)4061629-0 s Kundenorientierung (DE-588)4316837-1 s Marketing (DE-588)4037589-4 s Umweltbezogenes Management (DE-588)4201709-9 s DE-604 HBZ Datenaustausch application/pdf http://bvbr.bib-bvb.de:8991/F?func=service&doc_library=BVB01&local_base=BVB01&doc_number=015731434&sequence=000002&line_number=0001&func_code=DB_RECORDS&service_type=MEDIA Inhaltsverzeichnis |
| spellingShingle | Yim, Hee Jeong Consumer oriented development of ecodesign products Marketing (DE-588)4037589-4 gnd Kundenorientierung (DE-588)4316837-1 gnd Produktentwicklung (DE-588)4139402-1 gnd Umweltverträgliches Produkt (DE-588)4061629-0 gnd Umweltbezogenes Management (DE-588)4201709-9 gnd |
| subject_GND | (DE-588)4037589-4 (DE-588)4316837-1 (DE-588)4139402-1 (DE-588)4061629-0 (DE-588)4201709-9 (DE-588)4113937-9 |
| title | Consumer oriented development of ecodesign products |
| title_auth | Consumer oriented development of ecodesign products |
| title_exact_search | Consumer oriented development of ecodesign products |
| title_exact_search_txtP | Consumer oriented development of ecodesign products |
| title_full | Consumer oriented development of ecodesign products Hee Jeong Yim |
| title_fullStr | Consumer oriented development of ecodesign products Hee Jeong Yim |
| title_full_unstemmed | Consumer oriented development of ecodesign products Hee Jeong Yim |
| title_short | Consumer oriented development of ecodesign products |
| title_sort | consumer oriented development of ecodesign products |
| topic | Marketing (DE-588)4037589-4 gnd Kundenorientierung (DE-588)4316837-1 gnd Produktentwicklung (DE-588)4139402-1 gnd Umweltverträgliches Produkt (DE-588)4061629-0 gnd Umweltbezogenes Management (DE-588)4201709-9 gnd |
| topic_facet | Marketing Kundenorientierung Produktentwicklung Umweltverträgliches Produkt Umweltbezogenes Management Hochschulschrift |
| url | http://bvbr.bib-bvb.de:8991/F?func=service&doc_library=BVB01&local_base=BVB01&doc_number=015731434&sequence=000002&line_number=0001&func_code=DB_RECORDS&service_type=MEDIA |
| work_keys_str_mv | AT yimheejeong consumerorienteddevelopmentofecodesignproducts |