Search engine visibility:
Gespeichert in:
| 1. Verfasser: | |
|---|---|
| Format: | Buch |
| Sprache: | English |
| Veröffentlicht: |
Berkeley, Calif.
New Riders
2008
|
| Ausgabe: | 2. ed. |
| Schriftenreihe: | Voices that matter
|
| Schlagworte: | |
| Online-Zugang: | Inhaltsverzeichnis |
| Beschreibung: | Includes bibliographical references and index |
| ISBN: | 9780321503244 0321503244 |
Internformat
MARC
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| 008 | 070723s2008 xxu |||| 00||| eng d | ||
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| 100 | 1 | |a Thurow, Shari |e Verfasser |4 aut | |
| 245 | 1 | 0 | |a Search engine visibility |c Shari Thurow |
| 250 | |a 2. ed. | ||
| 264 | 1 | |a Berkeley, Calif. |b New Riders |c 2008 | |
| 336 | |b txt |2 rdacontent | ||
| 337 | |b n |2 rdamedia | ||
| 338 | |b nc |2 rdacarrier | ||
| 490 | 0 | |a Voices that matter | |
| 500 | |a Includes bibliographical references and index | ||
| 650 | 4 | |a Computer network resources | |
| 650 | 4 | |a Internet searching | |
| 650 | 4 | |a Web search engines | |
| 650 | 0 | 7 | |a Suchmaschine |0 (DE-588)4423007-2 |2 gnd |9 rswk-swf |
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Datensatz im Suchindex
| _version_ | 1804136630305423360 |
|---|---|
| adam_text | vi
Search
Engine
Visibility, Second Edition
Table of Contents
Foreword
.........................xi
Introduction
.......................xv
Part
1:
Before You Build
.....................1
Why Search Engine Visibility Is Important
.............2
Understanding Search Results
....................3
Anatomy
oî
a Search Engine Results Page
..............4
Crawler-Based Search Engines
..................4
Search Engine Advertising
....................9
Web Directories
........................11
Specialty Search Engine Results
................14
Search Engine Optimization Strategies
...............15
Text Component
—
An Overview
................17
Link Component
—
An Overview
................19
Popularity Component
—
An Overview
.............22
Web Design Rules
......................... 23
Rule
#1:
Easy To Read
..................... 24
Rule
#2:
Easy To Navigate
................... 26
Rule
#3:
Easy To Find
..................... 28
Rule
#4:
Consistent in Layout and Design
........... 31
Rule
#5:
Quick To Download
................. 34
Conclusion
.............................35
Part
2:
How To Build Better Web Pages—Text Files
....... 37
Text Component
.......................... 38
Keyword Selection
....................... 41
Tools, Techniques, and Tips
.................. 44
Related searches
........................ 44
Free and low-cost keyword research tools
........... 47
Paid keyword research tools
.................. 53
The truth about misspelled words
............... 54
Word stemming
........................ 56
Contents
vii
Stop words and filter words
..................56
Web site search engines
....................57
What to do with your keyword list
..............58
Natural themes
.........................62
Keyword Placement
......................63
Writing effective HTML title tags
...............64
Power combination strategy
..................66
Singular and plural strategy
..................66
Body Text
...........................67
Keyword Prominence
.....................68
Calls to Action
.........................70
Meta
Tags
...........................72
The meta-tag description attribute
...............72
The meta-tag keywords attribute
...............76
The meta-revisit tag
......................77
The meta-robots tag
......................77
Alternative Text
........................78
URL/Pile Names
........................80
Keyword Density
........................81
Term Highlighting
.......................82
Foreign Languages
.......................83
Special characters
.......................84
Link Component
..........................85
Navigation Schemes
......................86
Relevant Cross-Linking
....................102
Robots Exclusion Protocol
..................117
Server-Side Include
......................120
Internal and External Search Engines
.............122
Popularity Component
......................123
Link Popularity
........................124
Requesting Links
.......................125
Be Careful Whom You Link To!
...............126
Click-Through Popularity
..................127
Off-the-Page Criteria
.....................127
viii
Search
Engine
Visibility, Second Edition
Other Design Considerations
................... 128
Bells and Whistles
...................... 129
JavaScript and Search Engine Visibility
............ 129
Frames and Search Engine Visibility
............. 131
Optimizing Blogs and Forums
................ 137
Optimizing PDF Documents
................. 142
Providing access to PDF content
............... 148
Conclusion
............................ 155
Part
3:
How To Build Better Web Pages—Nontext Files
.... 157
Understanding Nontext File Optimization
............158
Image Search Engine Optimization
................158
Eight Steps to Successful Image Search Optimization
.....162
Flash and Search Engine Visibility
................166
Splash Pages
.........................166
Flash Sites
..........................169
Optimizing Other Video Files for Search Engine Visibility
.... 174
12
Steps to Successful Video Search Optimization
......174
Optimizing Podcasts and Audio Files for Search
Engine Visibility
......................181
8
Steps to Successful Audio Search Optimization
.......182
Conclusion
............................187
Part
4:
After Your Site Is Built
.................189
Understanding Link Development
................ 190
Link popularity vs. click-through popularity
......... 190
Link Development Strategies
................... 191
Web Directory Submission
.................. 192
Suggesting a new category
.................. 198
Web directory submission checklist
.............. 209
Third Party Web Site Submission
............... 212
Search Engine Submission
.................. 223
Planning a search engine submission campaign
........ 224
Search engine submission checklist
.............. 227
Contents
Position
checking software
.................. 229
How To Resubmit a Listing
................. 230
Modifying a Web directory listing
.............. 230
If your submission is rejected
................. 234
Search engine resubmission
.................. 236
Conclusion
............................ 237
Part
5:
Best Practices:
Dos
and Don ts of Search Engine
Optimization
......................237
What Is Search Engine Spam?
...................239
Types of Search Engine Spam
...................241
Promoting Keywords Not Related to Your Web Site
.....242
Keyword Stacking
......................242
Keyword Stuffing
.......................242
Hidden Text
.........................243
Tiny Text
...........................244
Hidden Links
.........................244
Artificial Link Farms and Web Rings
.............245
Page Swapping, Bait-and-Switch, and Page Jacking
.....246
Redirects
...........................246
Mirror or Duplicate Pages
..................247
Doorway, Gateway, and Hallway Pages
...........249
Cloaking
...........................251
Domain Spam and Mirror Sites
................251
Mini-Sites
...........................252
Typo Spam/Cybersquatting
..................253
Blog/Forum Spam
.......................253
Removing a Search Engine Spam Penalty or Ban
.........254
Is It Worth the Risk?
.....................254
Determine Technical Reasons for Blocking Search Engines
. . 255
Analyze Site for Hidden Elements
..............260
Reviewing Search Engine Guidelines
.............261
Deconstructing Common Misconceptions
............266
Guaranteed Placement or Your Money Back
.........266
x
Search Engine Visibility, Second Edition
Search Engine Marketing Guarantees
Permanent Top Positions
.................266
The Goal of Search Engine Optimization Is
To Achieve Top Positions
.................268
Top Search Engine Positions Equal Top Sales
......... 269
Submit Your Site to Thousands of Search Engines
...... 271
Instant Link Popularity
.................... 271
Search Engine Visibility Reports
............... 272
Search Engine Optimization Does Not Deliver
Good Return on Investment
...............273
Search Engine Traffic Is Not as Good as Leads
from Traditional Marketing Methods
..........274
Search Engine Marketing Equals Search
Engine Advertising
....................274
Search Engine Marketing Should Always Be Done
In-House by the Webmaster
...............275
You Don t Have To Change Your Site To Achieve
Top Positions
.......................276
Meta
Tags Are the Secret Ingredient To Getting
Top Search Engine Positions
...............277
Change All Text to CSS-Formatted Text and Use
Web X.X Standards and Your Site Will Get
Top Search Engine Positions
...............277
You Only Need To Optimize Your Home Page
........278
Buying Search Engine Advertising Will Improve
Your Site s Rankings in the Main Search Results
.....279
We Know the Algorithm from (Google, Yahoo,
MSN/Live Search, Ask, etc.)
...............280
A Client List and Testimonials on a Web Site Indicate
a Reputable
SEO
Firm
..................281
Conclusion
............................282
Index
.......................... 283
|
| adam_txt |
vi
Search
Engine
Visibility, Second Edition
Table of Contents
Foreword
.xi
Introduction
.xv
Part
1:
Before You Build
.1
Why Search Engine Visibility Is Important
.2
Understanding Search Results
.3
Anatomy
oî
a Search Engine Results Page
.4
Crawler-Based Search Engines
.4
Search Engine Advertising
.9
Web Directories
.11
Specialty Search Engine Results
.14
Search Engine Optimization Strategies
.15
Text Component
—
An Overview
.17
Link Component
—
An Overview
.19
Popularity Component
—
An Overview
.22
Web Design Rules
. 23
Rule
#1:
Easy To Read
. 24
Rule
#2:
Easy To Navigate
. 26
Rule
#3:
Easy To Find
. 28
Rule
#4:
Consistent in Layout and Design
. 31
Rule
#5:
Quick To Download
. 34
Conclusion
.35
Part
2:
How To Build Better Web Pages—Text Files
. 37
Text Component
. 38
Keyword Selection
. 41
Tools, Techniques, and Tips
. 44
Related searches
. 44
Free and low-cost keyword research tools
. 47
Paid keyword research tools
. 53
The truth about misspelled words
. 54
Word stemming
. 56
Contents
vii
Stop words and filter words
.56
Web site search engines
.57
What to do with your keyword list
.58
Natural themes
.62
Keyword Placement
.63
Writing effective HTML title tags
.64
Power combination strategy
.66
Singular and plural strategy
.66
Body Text
.67
Keyword Prominence
.68
Calls to Action
.70
Meta
Tags
.72
The meta-tag description attribute
.72
The meta-tag keywords attribute
.76
The meta-revisit tag
.77
The meta-robots tag
.77
Alternative Text
.78
URL/Pile Names
.80
Keyword Density
.81
Term Highlighting
.82
Foreign Languages
.83
Special characters
.84
Link Component
.85
Navigation Schemes
.86
Relevant Cross-Linking
.102
Robots Exclusion Protocol
.117
Server-Side Include
.120
Internal and External Search Engines
.122
Popularity Component
.123
Link Popularity
.124
Requesting Links
.125
Be Careful Whom You Link To!
.126
Click-Through Popularity
.127
Off-the-Page Criteria
.127
viii
Search
Engine
Visibility, Second Edition
Other Design Considerations
. 128
Bells and Whistles
. 129
JavaScript and Search Engine Visibility
. 129
Frames and Search Engine Visibility
. 131
Optimizing Blogs and Forums
. 137
Optimizing PDF Documents
. 142
Providing access to PDF content
. 148
Conclusion
. 155
Part
3:
How To Build Better Web Pages—Nontext Files
. 157
Understanding Nontext File Optimization
.158
Image Search Engine Optimization
.158
Eight Steps to Successful Image Search Optimization
.162
Flash and Search Engine Visibility
.166
Splash Pages
.166
Flash Sites
.169
Optimizing Other Video Files for Search Engine Visibility
. 174
12
Steps to Successful Video Search Optimization
.174
Optimizing Podcasts and Audio Files for Search
Engine Visibility
.181
8
Steps to Successful Audio Search Optimization
.182
Conclusion
.187
Part
4:
After Your Site Is Built
.189
Understanding Link Development
. 190
Link popularity vs. click-through popularity
. 190
Link Development Strategies
. 191
Web Directory Submission
. 192
Suggesting a new category
. 198
Web directory submission checklist
. 209
Third Party Web Site Submission
. 212
Search Engine Submission
. 223
Planning a search engine submission campaign
. 224
Search engine submission checklist
. 227
Contents
Position
checking software
. 229
How To Resubmit a Listing
. 230
Modifying a Web directory listing
. 230
If your submission is rejected
. 234
Search engine resubmission
. 236
Conclusion
. 237
Part
5:
Best Practices:
Dos
and Don'ts of Search Engine
Optimization
.237
What Is Search Engine Spam?
.239
Types of Search Engine Spam
.241
Promoting Keywords Not Related to Your Web Site
.242
Keyword Stacking
.242
Keyword Stuffing
.242
Hidden Text
.243
Tiny Text
.244
Hidden Links
.244
Artificial Link Farms and Web Rings
.245
Page Swapping, Bait-and-Switch, and Page Jacking
.246
Redirects
.246
Mirror or Duplicate Pages
.247
Doorway, Gateway, and Hallway Pages
.249
Cloaking
.251
Domain Spam and Mirror Sites
.251
Mini-Sites
.252
Typo Spam/Cybersquatting
.253
Blog/Forum Spam
.253
Removing a Search Engine Spam Penalty or Ban
.254
Is It Worth the Risk?
.254
Determine Technical Reasons for Blocking Search Engines
. . 255
Analyze Site for Hidden Elements
.260
Reviewing Search Engine Guidelines
.261
Deconstructing Common Misconceptions
.266
Guaranteed Placement or Your Money Back
.266
x
Search Engine Visibility, Second Edition
Search Engine Marketing Guarantees
Permanent Top Positions
.266
The Goal of Search Engine Optimization Is
To Achieve Top Positions
.268
Top Search Engine Positions Equal Top Sales
. 269
Submit Your Site to Thousands of Search Engines
. 271
Instant Link Popularity
. 271
Search Engine Visibility Reports
. 272
Search Engine Optimization Does Not Deliver
Good Return on Investment
.273
Search Engine Traffic Is Not as Good as Leads
from Traditional Marketing Methods
.274
Search Engine Marketing Equals Search
Engine Advertising
.274
Search Engine Marketing Should Always Be Done
In-House by the Webmaster
.275
You Don't Have To Change Your Site To Achieve
Top Positions
.276
Meta
Tags Are the "Secret Ingredient" To Getting
Top Search Engine Positions
.277
Change All Text to CSS-Formatted Text and Use
Web X.X Standards and Your Site Will Get
Top Search Engine Positions
.277
You Only Need To Optimize Your Home Page
.278
Buying Search Engine Advertising Will Improve
Your Site's Rankings in the Main Search Results
.279
We Know the Algorithm from (Google, Yahoo,
MSN/Live Search, Ask, etc.)
.280
A Client List and Testimonials on a Web Site Indicate
a Reputable
SEO
Firm
.281
Conclusion
.282
Index
. 283 |
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| dewey-hundreds | 000 - Computer science, information, general works |
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| discipline | Allgemeines Informatik |
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| id | DE-604.BV022523233 |
| illustrated | Not Illustrated |
| index_date | 2024-07-02T18:03:58Z |
| indexdate | 2024-07-09T20:59:27Z |
| institution | BVB |
| isbn | 9780321503244 0321503244 |
| language | English |
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| record_format | marc |
| series2 | Voices that matter |
| spelling | Thurow, Shari Verfasser aut Search engine visibility Shari Thurow 2. ed. Berkeley, Calif. New Riders 2008 txt rdacontent n rdamedia nc rdacarrier Voices that matter Includes bibliographical references and index Computer network resources Internet searching Web search engines Suchmaschine (DE-588)4423007-2 gnd rswk-swf Website (DE-588)4596172-4 gnd rswk-swf Benutzerfreundlichkeit (DE-588)4005541-3 gnd rswk-swf Website (DE-588)4596172-4 s Benutzerfreundlichkeit (DE-588)4005541-3 s DE-604 Suchmaschine (DE-588)4423007-2 s 1\p DE-604 Digitalisierung BSBMuenchen application/pdf http://bvbr.bib-bvb.de:8991/F?func=service&doc_library=BVB01&local_base=BVB01&doc_number=015729943&sequence=000002&line_number=0001&func_code=DB_RECORDS&service_type=MEDIA Inhaltsverzeichnis 1\p cgwrk 20201028 DE-101 https://d-nb.info/provenance/plan#cgwrk |
| spellingShingle | Thurow, Shari Search engine visibility Computer network resources Internet searching Web search engines Suchmaschine (DE-588)4423007-2 gnd Website (DE-588)4596172-4 gnd Benutzerfreundlichkeit (DE-588)4005541-3 gnd |
| subject_GND | (DE-588)4423007-2 (DE-588)4596172-4 (DE-588)4005541-3 |
| title | Search engine visibility |
| title_auth | Search engine visibility |
| title_exact_search | Search engine visibility |
| title_exact_search_txtP | Search engine visibility |
| title_full | Search engine visibility Shari Thurow |
| title_fullStr | Search engine visibility Shari Thurow |
| title_full_unstemmed | Search engine visibility Shari Thurow |
| title_short | Search engine visibility |
| title_sort | search engine visibility |
| topic | Computer network resources Internet searching Web search engines Suchmaschine (DE-588)4423007-2 gnd Website (DE-588)4596172-4 gnd Benutzerfreundlichkeit (DE-588)4005541-3 gnd |
| topic_facet | Computer network resources Internet searching Web search engines Suchmaschine Website Benutzerfreundlichkeit |
| url | http://bvbr.bib-bvb.de:8991/F?func=service&doc_library=BVB01&local_base=BVB01&doc_number=015729943&sequence=000002&line_number=0001&func_code=DB_RECORDS&service_type=MEDIA |
| work_keys_str_mv | AT thurowshari searchenginevisibility |