Holdings: The elusive fan :: THWS Bibkatalog

The elusive fan: reinventing sports in a crowded marketplace

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Bibliographic Details
Main Author:	Rein, Irving (Author)
Format:	Book
Language:	English
Published:	New York [u.a.] McGraw-Hill 2007
Subjects:	Sports > Marketing Sports > Economic aspects Communication in marketing Sports spectators > United States Professional sports > United States Marketing Sport USA
Online Access:	Contributor biographical information Publisher description Table of contents only Inhaltsverzeichnis
Item Description:	Includes index.
Physical Description:	XIV, 345 S.
ISBN:	0071454098

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MARC


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Record in the Search Index

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adam_text	THE ELUSIVE FAN / REIN, IRVING J. : C2007 TABLE OF CONTENTS / INHALTSVERZEICHNIS REACHING THE ELUSIVE FAN : THE FAN CHALLENGE; SPORTS IN TROUBLE; HOW FANS CONNECT CONNECTING TO THE ELUSIVE FAN: REINVENTING THE SPORTS BRAND; GENERATING THE SPORTS BRAND TRANSFORMATION; IMPLEMENTING THE SPORTS BRAND TRANSFORMATION; COMMUNICATING THE SPORTS BRAND SURVIVING IN THE SPORTS FAN MARKETPLACE: SUSTAINING THE FAN CONNECTION; SUCCESSFUL CASES IN SPORTS BRANDING; THE FUTURE OF FAN CONNECTION. DIESES SCHRIFTSTUECK WURDE MASCHINELL ERZEUGT.
adam_txt	THE ELUSIVE FAN / REIN, IRVING J. : C2007 TABLE OF CONTENTS / INHALTSVERZEICHNIS REACHING THE ELUSIVE FAN : THE FAN CHALLENGE; SPORTS IN TROUBLE; HOW FANS CONNECT CONNECTING TO THE ELUSIVE FAN: REINVENTING THE SPORTS BRAND; GENERATING THE SPORTS BRAND TRANSFORMATION; IMPLEMENTING THE SPORTS BRAND TRANSFORMATION; COMMUNICATING THE SPORTS BRAND SURVIVING IN THE SPORTS FAN MARKETPLACE: SUSTAINING THE FAN CONNECTION; SUCCESSFUL CASES IN SPORTS BRANDING; THE FUTURE OF FAN CONNECTION. DIESES SCHRIFTSTUECK WURDE MASCHINELL ERZEUGT.
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callnumber-first	G - Geography, Anthropology, Recreation
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dewey-full	796.06/98
dewey-hundreds	700 - The arts
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dewey-search	796.06/98
dewey-sort	3796.06 298
dewey-tens	790 - Recreational and performing arts
discipline	Sport Wirtschaftswissenschaften
discipline_str_mv	Sport Wirtschaftswissenschaften
format	Book
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subject_GND	(DE-588)4037589-4 (DE-588)4056366-2
title	The elusive fan reinventing sports in a crowded marketplace
title_auth	The elusive fan reinventing sports in a crowded marketplace
title_exact_search	The elusive fan reinventing sports in a crowded marketplace
title_exact_search_txtP	The elusive fan reinventing sports in a crowded marketplace
title_full	The elusive fan reinventing sports in a crowded marketplace Irving Rein, Philip Kotler, and Ben Shields
title_fullStr	The elusive fan reinventing sports in a crowded marketplace Irving Rein, Philip Kotler, and Ben Shields
title_full_unstemmed	The elusive fan reinventing sports in a crowded marketplace Irving Rein, Philip Kotler, and Ben Shields
title_short	The elusive fan
title_sort	the elusive fan reinventing sports in a crowded marketplace
title_sub	reinventing sports in a crowded marketplace
topic	Sports Marketing Sports Economic aspects Communication in marketing Sports spectators United States Professional sports United States Marketing (DE-588)4037589-4 gnd Sport (DE-588)4056366-2 gnd
topic_facet	Sports Marketing Sports Economic aspects Communication in marketing Sports spectators United States Professional sports United States Marketing Sport USA
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