Living brands: collaboration + innovation = customer fascination
Saved in:
| Main Author: | |
|---|---|
| Format: | Book |
| Language: | English |
| Published: |
New York [u.a.]
McGraw-Hill
2007
|
| Subjects: | |
| Online Access: | Table of contents only Contributor biographical information Publisher description Inhaltsverzeichnis |
| Item Description: | Includes bibliographical references (p. [287]-288) and index |
| Physical Description: | XXX, 302 S. Ill. 24 cm |
| ISBN: | 0071466142 9780071466141 |
Staff View
MARC
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Record in the Search Index
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|---|---|
| adam_text | CONTENTS
IX If FOREWORD BY DR. PETER HARF
XI ii PREFACE BY CREED O HANLON
XV ACKNOWLEDGMENTS
XXI INTRODUCTION
1 PART ONE: COLLABORATION
3 m SECRET #1 BE THERE
49 SECRET #2 BE REAL
89 PART TWO: INNOVATION
91 SECRET #3 BE INTIMATE
131 SECRET #4 BE INSPIRED
173 PART THREE: CUSTOMER FASCINATION
175 SECRET #5 BE GOOD
213 SECRET #6 BE BEAUTIFUL
249 CONCLUSION: BUILD A BRAND NEW WORLD—
A MODEL FOR VISION
283 POSTSCRIPT
287 NOTES
289 PHOTO AND ART CREDITS
293 INDEX
|
| adam_txt |
CONTENTS
IX If FOREWORD BY DR. PETER HARF
XI ii PREFACE BY CREED O'HANLON
XV ACKNOWLEDGMENTS
XXI INTRODUCTION
1 PART ONE: COLLABORATION
3 m SECRET #1 BE THERE
49 SECRET #2 BE REAL
89 PART TWO: INNOVATION
91 SECRET #3 BE INTIMATE
131 SECRET #4 BE INSPIRED
173 PART THREE: CUSTOMER FASCINATION
175 SECRET #5 BE GOOD
213 SECRET #6 BE BEAUTIFUL
249 CONCLUSION: BUILD A BRAND NEW WORLD—
A MODEL FOR VISION
283 POSTSCRIPT
287 NOTES
289 PHOTO AND ART CREDITS
293 INDEX |
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| dewey-full | 658.8/27 |
| dewey-hundreds | 600 - Technology (Applied sciences) |
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| dewey-search | 658.8/27 |
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| dewey-tens | 650 - Management and auxiliary services |
| discipline | Wirtschaftswissenschaften |
| discipline_str_mv | Wirtschaftswissenschaften |
| format | Book |
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| isbn | 0071466142 9780071466141 |
| language | English |
| lccn | 2006018778 |
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| spelling | Nadeau, Raymond A. Verfasser aut Living brands collaboration + innovation = customer fascination Raymond A. Nadeau New York [u.a.] McGraw-Hill 2007 XXX, 302 S. Ill. 24 cm txt rdacontent n rdamedia nc rdacarrier Includes bibliographical references (p. [287]-288) and index Merken gtt Brand name products Advertising Brand name products Multinationales Unternehmen (DE-588)4075092-9 gnd rswk-swf Marketing (DE-588)4037589-4 gnd rswk-swf Marketing (DE-588)4037589-4 s Multinationales Unternehmen (DE-588)4075092-9 s DE-604 http://www.loc.gov/catdir/toc/ecip0615/2006018778.html Table of contents only http://www.loc.gov/catdir/enhancements/fy0664/2006018778-b.html Contributor biographical information http://www.loc.gov/catdir/enhancements/fy0664/2006018778-d.html Publisher description HBZ Datenaustausch application/pdf http://bvbr.bib-bvb.de:8991/F?func=service&doc_library=BVB01&local_base=BVB01&doc_number=015671534&sequence=000002&line_number=0001&func_code=DB_RECORDS&service_type=MEDIA Inhaltsverzeichnis |
| spellingShingle | Nadeau, Raymond A. Living brands collaboration + innovation = customer fascination Merken gtt Brand name products Advertising Brand name products Multinationales Unternehmen (DE-588)4075092-9 gnd Marketing (DE-588)4037589-4 gnd |
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| title | Living brands collaboration + innovation = customer fascination |
| title_auth | Living brands collaboration + innovation = customer fascination |
| title_exact_search | Living brands collaboration + innovation = customer fascination |
| title_exact_search_txtP | Living brands collaboration + innovation = customer fascination |
| title_full | Living brands collaboration + innovation = customer fascination Raymond A. Nadeau |
| title_fullStr | Living brands collaboration + innovation = customer fascination Raymond A. Nadeau |
| title_full_unstemmed | Living brands collaboration + innovation = customer fascination Raymond A. Nadeau |
| title_short | Living brands |
| title_sort | living brands collaboration innovation customer fascination |
| title_sub | collaboration + innovation = customer fascination |
| topic | Merken gtt Brand name products Advertising Brand name products Multinationales Unternehmen (DE-588)4075092-9 gnd Marketing (DE-588)4037589-4 gnd |
| topic_facet | Merken Brand name products Advertising Brand name products Multinationales Unternehmen Marketing |
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