Marketing competences and strategic flexibility in China:
Saved in:
| Main Authors: | , |
|---|---|
| Format: | Book |
| Language: | English |
| Published: |
Houndmills [u.a.]
Palgrave Macmillan
2007
|
| Edition: | 1. publ. |
| Subjects: | |
| Online Access: | Contributor biographical information Publisher description Table of contents only Inhaltsverzeichnis |
| Item Description: | Includes bibliographical references and index |
| Physical Description: | XVI, 261 S. graph. Darst. |
| ISBN: | 0230013503 9780230013506 |
Staff View
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| 100 | 1 | |a Wang, Yonggui |e Verfasser |4 aut | |
| 245 | 1 | 0 | |a Marketing competences and strategic flexibility in China |c Yonggui Wang and Richard Li-Hua |
| 250 | |a 1. publ. | ||
| 264 | 1 | |a Houndmills [u.a.] |b Palgrave Macmillan |c 2007 | |
| 300 | |a XVI, 261 S. |b graph. Darst. | ||
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Record in the Search Index
| _version_ | 1804136547234086913 |
|---|---|
| adam_text | Contents
List of Tables vii
List of Figures ix
Preface xi
Acknowledgements xiv
About the Authors xv
1 Introduction 1
Aims and objectives of the study 2
Background of the study 3
How was the study conducted? 6
What is the intent of the book? 6
To whom is this book directed? 6
Justification of the study 7
Theoretical significance 7
The methodological significance 9
The practical significance 9
Contributions to research 10
Rationale for the selection of firms in China 12
2 Philosophical Notions and Framework 13
Introduction 13
Definitions of constructs and constituents of core
competences 13
Customer focused performance and the whole performance
system 17
Determinants of firm performance from different
perspectives 21
Summary 30
3 Turbulent Chinese Business Environment 31
Introduction 31
Perspectives and curiosity concerning made in China 32
High technology industries in China 33
Current situation and future trend of environmental
turbulence in high technology industries in China 38
Is Chinese business practice shifting the international
business model? 43
v
vi Contents
Responses from the transnational companies in China 44
Summary 45
4 Constructs and Constituents of Core Competences 47
Introduction 47
Theoretical framework 48
Dimensions of customer focused performance and their
relationships 51
The key resource based determinants and their impacts 62
Moderating role of environmental turbulence 77
Brief discussion 79
Summary 82
5 A Structured Survey in Beijing, Tianjin and Shenzhen 84
Introduction 84
Research design 84
Sampling and data collection 88
Questionnaire design and revision 100
Operationalization of the constructs 105
Survey responses 117
Data analysis methods 126
Potential problems 142
Summary 144
6 Creation of Strategic Flexibility and Core Competence 145
Introduction 145
Construct validation and relevant measurement models 145
Structural equation models building and propositions
testing 176
Complementary analysis based on the combined data 195
Summary and golden rules 201
7 Conclusions and Implications 203
Discussions and conclusions 203
Contributions and implications 210
Directions for future research 217
Notes 222
References 225
Name Index 247
Subject Index 253
List of Tables
3.1 New product introduction rate and export rate of high
technology industries and manufacturing industries in
China 37
3.2 Industry distribution of the new business in China in
2003: capital and programs distribution 37
3.3 Milestones of mobile phone technique development in
China since 1996 40
3.4 The newly appointed senior managers in transnational
companies in China 44
4.1 List of key propositions 82
5.1 The high technology industry development in the
eastern, middle and western China, 2003 89
5.2 Main economic indicators of high technology
companies in development areas, 2004 90
5.3 Constructs and Cronbach s alpha based on the pilot study 104
5.4 Measures for organizational learning 107
5.5 Measures for core competences 109
5.6 Measures for strategic flexibility 111
5.7 Measures for environmental turbulence 112
5.8 Measures of customer focused performance 113
5.9 Measures of customer perceived service quality 115
5.10 Measures of customer perceived value 116
5.11 Measures of customer satisfaction and behavioral
intentions 117
5.12 Frequency statistics for key characteristics of
investigated firms 120
5.13 Characteristics of the respondents in firm survey 122
5.14 Characteristics of the respondents (total
respondents: 364) 125
5.15 Comparisons of component based SEM and
covariance based SEM 130
5.16 PLS equations structural equation model based on the
customer survey 134
5.17 PLS equations structural equation model based on the
senior manager survey 136
6.1 Categories of scales 150
vii
viii List of Tables
6.2 Item to total correlation, Cronbach s alpha and factor
loadings 152
6.3 Results of confirmatory factor analysis, AVE and
composite reliability 166
6.4 Descriptive statistics, correlation matrix and the square
roots of AVE: the senior manager survey 174
6.5 Descriptive statistics, correlation matrix and the square
roots of AVE: the customer survey 175
6.6 Results of structural equation model building and
propositions testing based on data from customer survey 178
6.7 Results of the overall structural equation model building
for propositions testing based on data from manager
survey without variables of environmental turbulence 184
6.8 PLS path analysis results: the moderating effects of
environmental turbulence on the relationship between
core competences and customer focused performance 191
6.9 PLS path analysis results: the moderating effects of
environmental turbulence on the relationship between
strategic flexibility and customer focused performance 194
6.10 Results of regression analysis based on the combined data 197
6.11 A multitrait multimethod matrix based on the
combined data: four traits two methods 199
List of Figures
2.1 Different dimensions of firm performance: example from
customers, employees and shareholders perspectives 19
3.1 Sustainable and rapid growth of high technology
industries in China, 1995 2003 35
3.2 Market share of the main mobile phone brands in
China, 2005 41
4.1 Theoretical framework: the key resource based
determinants of customer focused performance 49
5.1 Map of China and the location of the three cities 90
5.2 Distribution of customer respondents in investigated
firms 119
5.3 Model specification based on the customer survey 133
5.4 Model specification based on the senior manager survey 138
5.5 An example model with the predictor variable of 4
indicators, moderator variable of 3 indicators and 12
product indicators for the interaction construct 141
6.1 Structural equation model developed based on data from
the customer survey 177
6.2 Structural equation model developed based on data from
the customer survey excluding insignificant paths 180
6.3 The overall structural equation model developed based
on data from the senior manager survey 182
6.4 The overall structural equation model developed based
on data from the senior manager survey excluding
insignificant paths 186
6.5 The moderating effects of environmental turbulence
on the relationship between core competences and
customer focused performance with customer perceived
service quality as the endogenous variable 189
6.6 The moderating effects of environmental turbulence
on the relationship between core competences and
customer focused performance with customer perceived
value as the endogenous variable 189
6.7 The moderating effects of environmental turbulence
on the relationship between strategic flexibility and
customer focused performance with customer perceived
service quality as the endogenous variable 193
ix
x List of Figures
6.8 The moderating effects of environmental turbulence
on the relationship between strategic flexibility and
customer focused performance with customer perceived
value as the endogenous variable 193
|
| adam_txt |
Contents
List of Tables vii
List of Figures ix
Preface xi
Acknowledgements xiv
About the Authors xv
1 Introduction 1
Aims and objectives of the study 2
Background of the study 3
How was the study conducted? 6
What is the intent of the book? 6
To whom is this book directed? 6
Justification of the study 7
Theoretical significance 7
The methodological significance 9
The practical significance 9
Contributions to research 10
Rationale for the selection of firms in China 12
2 Philosophical Notions and Framework 13
Introduction 13
Definitions of constructs and constituents of core
competences 13
Customer focused performance and the whole performance
system 17
Determinants of firm performance from different
perspectives 21
Summary 30
3 Turbulent Chinese Business Environment 31
Introduction 31
Perspectives and curiosity concerning 'made in China' 32
High technology industries in China 33
Current situation and future trend of environmental
turbulence in high technology industries in China 38
Is Chinese business practice shifting the international
business model? 43
v
vi Contents
Responses from the transnational companies in China 44
Summary 45
4 Constructs and Constituents of Core Competences 47
Introduction 47
Theoretical framework 48
Dimensions of customer focused performance and their
relationships 51
The key resource based determinants and their impacts 62
Moderating role of environmental turbulence 77
Brief discussion 79
Summary 82
5 A Structured Survey in Beijing, Tianjin and Shenzhen 84
Introduction 84
Research design 84
Sampling and data collection 88
Questionnaire design and revision 100
Operationalization of the constructs 105
Survey responses 117
Data analysis methods 126
Potential problems 142
Summary 144
6 Creation of Strategic Flexibility and Core Competence 145
Introduction 145
Construct validation and relevant measurement models 145
Structural equation models building and propositions
testing 176
Complementary analysis based on the combined data 195
Summary and golden rules 201
7 Conclusions and Implications 203
Discussions and conclusions 203
Contributions and implications 210
Directions for future research 217
Notes 222
References 225
Name Index 247
Subject Index 253
List of Tables
3.1 New product introduction rate and export rate of high
technology industries and manufacturing industries in
China 37
3.2 Industry distribution of the new business in China in
2003: capital and programs distribution 37
3.3 Milestones of mobile phone technique development in
China since 1996 40
3.4 The newly appointed senior managers in transnational
companies in China 44
4.1 List of key propositions 82
5.1 The high technology industry development in the
eastern, middle and western China, 2003 89
5.2 Main economic indicators of high technology
companies in development areas, 2004 90
5.3 Constructs and Cronbach's alpha based on the pilot study 104
5.4 Measures for organizational learning 107
5.5 Measures for core competences 109
5.6 Measures for strategic flexibility 111
5.7 Measures for environmental turbulence 112
5.8 Measures of customer focused performance 113
5.9 Measures of customer perceived service quality 115
5.10 Measures of customer perceived value 116
5.11 Measures of customer satisfaction and behavioral
intentions 117
5.12 Frequency statistics for key characteristics of
investigated firms 120
5.13 Characteristics of the respondents in firm survey 122
5.14 Characteristics of the respondents (total
respondents: 364) 125
5.15 Comparisons of component based SEM and
covariance based SEM 130
5.16 PLS equations structural equation model based on the
customer survey 134
5.17 PLS equations structural equation model based on the
senior manager survey 136
6.1 Categories of scales 150
vii
viii List of Tables
6.2 Item to total correlation, Cronbach's alpha and factor
loadings 152
6.3 Results of confirmatory factor analysis, AVE and
composite reliability 166
6.4 Descriptive statistics, correlation matrix and the square
roots of AVE: the senior manager survey 174
6.5 Descriptive statistics, correlation matrix and the square
roots of AVE: the customer survey 175
6.6 Results of structural equation model building and
propositions testing based on data from customer survey 178
6.7 Results of the overall structural equation model building
for propositions testing based on data from manager
survey without variables of environmental turbulence 184
6.8 PLS path analysis results: the moderating effects of
environmental turbulence on the relationship between
core competences and customer focused performance 191
6.9 PLS path analysis results: the moderating effects of
environmental turbulence on the relationship between
strategic flexibility and customer focused performance 194
6.10 Results of regression analysis based on the combined data 197
6.11 A multitrait multimethod matrix based on the
combined data: four traits two methods 199
List of Figures
2.1 Different dimensions of firm performance: example from
customers, employees and shareholders' perspectives 19
3.1 Sustainable and rapid growth of high technology
industries in China, 1995 2003 35
3.2 Market share of the main mobile phone brands in
China, 2005 41
4.1 Theoretical framework: the key resource based
determinants of customer focused performance 49
5.1 Map of China and the location of the three cities 90
5.2 Distribution of customer respondents in investigated
firms 119
5.3 Model specification based on the customer survey 133
5.4 Model specification based on the senior manager survey 138
5.5 An example model with the predictor variable of 4
indicators, moderator variable of 3 indicators and 12
product indicators for the interaction construct 141
6.1 Structural equation model developed based on data from
the customer survey 177
6.2 Structural equation model developed based on data from
the customer survey excluding insignificant paths 180
6.3 The overall structural equation model developed based
on data from the senior manager survey 182
6.4 The overall structural equation model developed based
on data from the senior manager survey excluding
insignificant paths 186
6.5 The moderating effects of environmental turbulence
on the relationship between core competences and
customer focused performance with customer perceived
service quality as the endogenous variable 189
6.6 The moderating effects of environmental turbulence
on the relationship between core competences and
customer focused performance with customer perceived
value as the endogenous variable 189
6.7 The moderating effects of environmental turbulence
on the relationship between strategic flexibility and
customer focused performance with customer perceived
service quality as the endogenous variable 193
ix
x List of Figures
6.8 The moderating effects of environmental turbulence
on the relationship between strategic flexibility and
customer focused performance with customer perceived
value as the endogenous variable 193 |
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| index_date | 2024-07-02T17:41:14Z |
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| publisher | Palgrave Macmillan |
| record_format | marc |
| spelling | Wang, Yonggui Verfasser aut Marketing competences and strategic flexibility in China Yonggui Wang and Richard Li-Hua 1. publ. Houndmills [u.a.] Palgrave Macmillan 2007 XVI, 261 S. graph. Darst. txt rdacontent n rdamedia nc rdacarrier Includes bibliographical references and index Corporate culture - China Industrial management - China Industrial management China Corporate culture China Unternehmenskultur (DE-588)4131484-0 gnd rswk-swf Strategisches Management (DE-588)4124261-0 gnd rswk-swf Marketing (DE-588)4037589-4 gnd rswk-swf China - Commerce China Commerce China (DE-588)4009937-4 gnd rswk-swf China (DE-588)4009937-4 g Unternehmenskultur (DE-588)4131484-0 s Strategisches Management (DE-588)4124261-0 s Marketing (DE-588)4037589-4 s DE-604 Li-Hua, Richard Verfasser aut http://www.loc.gov/catdir/enhancements/fy0703/2006049105-b.html Contributor biographical information http://www.loc.gov/catdir/enhancements/fy0703/2006049105-d.html Publisher description http://www.loc.gov/catdir/enhancements/fy0703/2006049105-t.html Table of contents only HBZ Datenaustausch application/pdf http://bvbr.bib-bvb.de:8991/F?func=service&doc_library=BVB01&local_base=BVB01&doc_number=015670715&sequence=000006&line_number=0001&func_code=DB_RECORDS&service_type=MEDIA Inhaltsverzeichnis |
| spellingShingle | Wang, Yonggui Li-Hua, Richard Marketing competences and strategic flexibility in China Corporate culture - China Industrial management - China Industrial management China Corporate culture China Unternehmenskultur (DE-588)4131484-0 gnd Strategisches Management (DE-588)4124261-0 gnd Marketing (DE-588)4037589-4 gnd |
| subject_GND | (DE-588)4131484-0 (DE-588)4124261-0 (DE-588)4037589-4 (DE-588)4009937-4 |
| title | Marketing competences and strategic flexibility in China |
| title_auth | Marketing competences and strategic flexibility in China |
| title_exact_search | Marketing competences and strategic flexibility in China |
| title_exact_search_txtP | Marketing competences and strategic flexibility in China |
| title_full | Marketing competences and strategic flexibility in China Yonggui Wang and Richard Li-Hua |
| title_fullStr | Marketing competences and strategic flexibility in China Yonggui Wang and Richard Li-Hua |
| title_full_unstemmed | Marketing competences and strategic flexibility in China Yonggui Wang and Richard Li-Hua |
| title_short | Marketing competences and strategic flexibility in China |
| title_sort | marketing competences and strategic flexibility in china |
| topic | Corporate culture - China Industrial management - China Industrial management China Corporate culture China Unternehmenskultur (DE-588)4131484-0 gnd Strategisches Management (DE-588)4124261-0 gnd Marketing (DE-588)4037589-4 gnd |
| topic_facet | Corporate culture - China Industrial management - China Industrial management China Corporate culture China Unternehmenskultur Strategisches Management Marketing China - Commerce China Commerce China |
| url | http://www.loc.gov/catdir/enhancements/fy0703/2006049105-b.html http://www.loc.gov/catdir/enhancements/fy0703/2006049105-d.html http://www.loc.gov/catdir/enhancements/fy0703/2006049105-t.html http://bvbr.bib-bvb.de:8991/F?func=service&doc_library=BVB01&local_base=BVB01&doc_number=015670715&sequence=000006&line_number=0001&func_code=DB_RECORDS&service_type=MEDIA |
| work_keys_str_mv | AT wangyonggui marketingcompetencesandstrategicflexibilityinchina AT lihuarichard marketingcompetencesandstrategicflexibilityinchina |