iTV-Werbung: Chancen und Herausforderungen
Gespeichert in:
| 1. Verfasser: | |
|---|---|
| Format: | Buch |
| Sprache: | German |
| Veröffentlicht: |
Saarbrücken
VDM, Müller
2007
|
| Schlagworte: | |
| Online-Zugang: | Inhaltstext |
| Beschreibung: | Literatur- und URL-Verz. S. 157 - 176 |
| Beschreibung: | 176 S. Ill., graph. Darst. 24 cm |
| ISBN: | 9783865507426 3865507425 |
Internformat
MARC
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Datensatz im Suchindex
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| ctrlnum | (OCoLC)162478091 (DE-599)DNB982979231 |
| dewey-full | 659.143 |
| dewey-hundreds | 600 - Technology (Applied sciences) |
| dewey-ones | 659 - Advertising and public relations |
| dewey-raw | 659.143 |
| dewey-search | 659.143 |
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| dewey-tens | 650 - Management and auxiliary services |
| discipline | Allgemeines Kommunikationswesen Wirtschaftswissenschaften |
| discipline_str_mv | Allgemeines Kommunikationswesen Wirtschaftswissenschaften |
| format | Book |
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| geographic_facet | Deutschland |
| id | DE-604.BV022441311 |
| illustrated | Illustrated |
| index_date | 2024-07-02T17:32:53Z |
| indexdate | 2024-07-20T09:17:06Z |
| institution | BVB |
| isbn | 9783865507426 3865507425 |
| language | German |
| oai_aleph_id | oai:aleph.bib-bvb.de:BVB01-015649358 |
| oclc_num | 162478091 |
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| physical | 176 S. Ill., graph. Darst. 24 cm |
| publishDate | 2007 |
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| publishDateSort | 2007 |
| publisher | VDM, Müller |
| record_format | marc |
| spelling | Schmid, Nicole Verfasser aut iTV-Werbung Chancen und Herausforderungen Nicole Schmid interactive television Werbung Saarbrücken VDM, Müller 2007 176 S. Ill., graph. Darst. 24 cm txt rdacontent n rdamedia nc rdacarrier Literatur- und URL-Verz. S. 157 - 176 Werbesendung (DE-588)4189638-5 gnd rswk-swf Interaktives Fernsehen (DE-588)4383298-2 gnd rswk-swf Telemarketing (DE-588)4215401-7 gnd rswk-swf Deutschland (DE-588)4011882-4 gnd rswk-swf Deutschland (DE-588)4011882-4 g Werbesendung (DE-588)4189638-5 s Interaktives Fernsehen (DE-588)4383298-2 s Telemarketing (DE-588)4215401-7 s DE-604 text/html http://deposit.dnb.de/cgi-bin/dokserv?id=2915700&prov=M&dok_var=1&dok_ext=htm Inhaltstext |
| spellingShingle | Schmid, Nicole iTV-Werbung Chancen und Herausforderungen Werbesendung (DE-588)4189638-5 gnd Interaktives Fernsehen (DE-588)4383298-2 gnd Telemarketing (DE-588)4215401-7 gnd |
| subject_GND | (DE-588)4189638-5 (DE-588)4383298-2 (DE-588)4215401-7 (DE-588)4011882-4 |
| title | iTV-Werbung Chancen und Herausforderungen |
| title_alt | interactive television Werbung |
| title_auth | iTV-Werbung Chancen und Herausforderungen |
| title_exact_search | iTV-Werbung Chancen und Herausforderungen |
| title_exact_search_txtP | iTV-Werbung Chancen und Herausforderungen |
| title_full | iTV-Werbung Chancen und Herausforderungen Nicole Schmid |
| title_fullStr | iTV-Werbung Chancen und Herausforderungen Nicole Schmid |
| title_full_unstemmed | iTV-Werbung Chancen und Herausforderungen Nicole Schmid |
| title_short | iTV-Werbung |
| title_sort | itv werbung chancen und herausforderungen |
| title_sub | Chancen und Herausforderungen |
| topic | Werbesendung (DE-588)4189638-5 gnd Interaktives Fernsehen (DE-588)4383298-2 gnd Telemarketing (DE-588)4215401-7 gnd |
| topic_facet | Werbesendung Interaktives Fernsehen Telemarketing Deutschland |
| url | http://deposit.dnb.de/cgi-bin/dokserv?id=2915700&prov=M&dok_var=1&dok_ext=htm |
| work_keys_str_mv | AT schmidnicole itvwerbungchancenundherausforderungen AT schmidnicole interactivetelevisionwerbung |