The ten faces of innovation: IDEO's strategies for beating the devil's advocate & driving creativity throughout your organization
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Bibliographic Details
Main Author: Kelley, Tom (Author)
Format: Book
Language:English
Published: London Profile Books 2006
Edition:1. publ.
Subjects:
Online Access:Companion web site
Contributor biographical information
Sample text
Item Description:Includes index. -- Reveals the strategies a major design firm uses to foster innovative thinking throughout an organization and overcome the naysayers who stifle creativity. The role of the devil's advocate allows individuals to raise questions and concerns that effectively kill new projects and ideas, while claiming no personal responsibility; nothing is more potent in stifling innovation. Drawing on nearly 20 years of experience, Kelley identifies ten roles people can play in an organization to foster innovation and new ideas while offering an effective counter to naysayers.--From publisher description.
Physical Description:XI, 273 S. ill.
ISBN:9781846680311
9781861978066

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