Sémiotique, marketing et communication: sous les signes ; les stratégies
Saved in:
| Main Author: | |
|---|---|
| Format: | Book |
| Language: | French |
| Published: |
Paris
Presses Univ. de France
2002
|
| Series: | Formes sémiotiques
|
| Subjects: | |
| Physical Description: | X, 233 S. |
| ISBN: | 9782130525363 |
Staff View
MARC
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Record in the Search Index
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| author_GND | (DE-588)138992932 |
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| author_role | aut |
| author_sort | Floch, Jean-Marie 1947-2001 |
| author_variant | j m f jmf |
| building | Verbundindex |
| bvnumber | BV022430635 |
| callnumber-first | H - Social Science |
| callnumber-label | HF5415 |
| callnumber-raw | HF5415 .2 F628s 2002 |
| callnumber-search | HF5415 .2 F628s 2002 |
| callnumber-sort | HF 45415 12 F628 S 42002 |
| callnumber-subject | HF - Commerce |
| classification_rvk | QP 600 |
| ctrlnum | (OCoLC)50708249 (DE-599)BVBBV022430635 |
| dewey-full | 659.1 |
| dewey-hundreds | 600 - Technology (Applied sciences) |
| dewey-ones | 659 - Advertising and public relations |
| dewey-raw | 659.1 |
| dewey-search | 659.1 |
| dewey-sort | 3659.1 |
| dewey-tens | 650 - Management and auxiliary services |
| discipline | Wirtschaftswissenschaften |
| discipline_str_mv | Wirtschaftswissenschaften |
| format | Book |
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| id | DE-604.BV022430635 |
| illustrated | Not Illustrated |
| index_date | 2024-07-02T17:29:12Z |
| indexdate | 2024-07-09T20:57:26Z |
| institution | BVB |
| isbn | 9782130525363 |
| language | French |
| oai_aleph_id | oai:aleph.bib-bvb.de:BVB01-015638829 |
| oclc_num | 50708249 |
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| owner | DE-384 |
| owner_facet | DE-384 |
| physical | X, 233 S. |
| publishDate | 2002 |
| publishDateSearch | 2002 |
| publishDateSort | 2002 |
| publisher | Presses Univ. de France |
| record_format | marc |
| series2 | Formes sémiotiques |
| spelling | Floch, Jean-Marie 1947-2001 Verfasser (DE-588)138992932 aut Sémiotique, marketing et communication sous les signes ; les stratégies Jean-Marie Floch Paris Presses Univ. de France 2002 X, 233 S. txt rdacontent n rdamedia nc rdacarrier Formes sémiotiques Communication - Aspect psychologique Communication - Aspect psychologique ram Communication en marketing Langage publicitaire ram Marketing - Aspect social ram Marketing - Recherche Plans médias Plans médias ram Publicité - Aspect sociologique Publicité - Langage Publicité - Sociologie ram Sémiotique Sémiotique - Recherche Marketing (DE-588)4037589-4 gnd rswk-swf Kommunikation (DE-588)4031883-7 gnd rswk-swf Semiotik (DE-588)4054498-9 gnd rswk-swf Marketing (DE-588)4037589-4 s Kommunikation (DE-588)4031883-7 s Semiotik (DE-588)4054498-9 s DE-604 |
| spellingShingle | Floch, Jean-Marie 1947-2001 Sémiotique, marketing et communication sous les signes ; les stratégies Communication - Aspect psychologique Communication - Aspect psychologique ram Communication en marketing Langage publicitaire ram Marketing - Aspect social ram Marketing - Recherche Plans médias Plans médias ram Publicité - Aspect sociologique Publicité - Langage Publicité - Sociologie ram Sémiotique Sémiotique - Recherche Marketing (DE-588)4037589-4 gnd Kommunikation (DE-588)4031883-7 gnd Semiotik (DE-588)4054498-9 gnd |
| subject_GND | (DE-588)4037589-4 (DE-588)4031883-7 (DE-588)4054498-9 |
| title | Sémiotique, marketing et communication sous les signes ; les stratégies |
| title_auth | Sémiotique, marketing et communication sous les signes ; les stratégies |
| title_exact_search | Sémiotique, marketing et communication sous les signes ; les stratégies |
| title_exact_search_txtP | Sémiotique, marketing et communication sous les signes ; les stratégies |
| title_full | Sémiotique, marketing et communication sous les signes ; les stratégies Jean-Marie Floch |
| title_fullStr | Sémiotique, marketing et communication sous les signes ; les stratégies Jean-Marie Floch |
| title_full_unstemmed | Sémiotique, marketing et communication sous les signes ; les stratégies Jean-Marie Floch |
| title_short | Sémiotique, marketing et communication |
| title_sort | semiotique marketing et communication sous les signes les strategies |
| title_sub | sous les signes ; les stratégies |
| topic | Communication - Aspect psychologique Communication - Aspect psychologique ram Communication en marketing Langage publicitaire ram Marketing - Aspect social ram Marketing - Recherche Plans médias Plans médias ram Publicité - Aspect sociologique Publicité - Langage Publicité - Sociologie ram Sémiotique Sémiotique - Recherche Marketing (DE-588)4037589-4 gnd Kommunikation (DE-588)4031883-7 gnd Semiotik (DE-588)4054498-9 gnd |
| topic_facet | Communication - Aspect psychologique Communication en marketing Langage publicitaire Marketing - Aspect social Marketing - Recherche Plans médias Publicité - Aspect sociologique Publicité - Langage Publicité - Sociologie Sémiotique Sémiotique - Recherche Marketing Kommunikation Semiotik |
| work_keys_str_mv | AT flochjeanmarie semiotiquemarketingetcommunicationsouslessigneslesstrategies |