Communication and Leadership in the 21st Century: the difficult path from classical Public Relations to genuine modern communication management
Saved in:
| Format: | Book |
|---|---|
| Language: | English |
| Published: |
Gütersloh
Bertelsmann Stiftung
2008
|
| Subjects: | |
| Online Access: | Inhaltstext Inhaltsverzeichnis |
| Physical Description: | 245 S. graph. Darst. 210 mm x 148 mm |
| ISBN: | 9783892049425 3892049424 |
Staff View
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Contents
Introduction 7
Heribert Meffert
I Integrated Market and Corporate Communications 11
Planning Integrated Marketing Communications 13
Manfred Bruhn
Corporate Communication
A Practice-Based Theoretical Conceptualization 35
Betteke van Ruler, Joep Cornelissen, Tibor van Bekkum
The View beyond the Corner Office
Thoughts on an Interdisciplinary Theory of
International Corporate Communications 66
Holger Sievert
II Communication Management and Media 83
"Blogify or Die?"—Weblogs: The New Business Language of
Web 2.0, or yet Another Communication Channel? 85
Winfried Ebner, Michael Baumann, Helmut Krcmar
Reporting (in) Europe
Heuristic Remarks on Old and New Research on
"European journalism" 98
Holger Sievert
The impact of commercialization on Chinese media 125
Li Xiguang
5
III Organizational Communication and Change 139
Communication as the Key Factor to Change Management
A sociological perspective 141
Hans-Joachim Gergs, Rainer Trinczek
"We Manage Your Damage"
How companies effortlessly master international
transformation processes 157
Alexander Guttler, Thomas Ullrich
The Great Wall within Companies
Why general managers and communications responsibles
in business life often do not understand each other 170
Anabel Houben, Holger Sievert, Arne Westermann
IV Leadership Communication and Strategies 189
Leadership Excellence
Learning from an Exploratory Study on Leadership Systems
in Large Multinationals 191
Rolf Reichwald,Jorg Siebert, Kathrin Moslein
Communication Management in Projects for Change
Company leaders as communication managers:
a critical examination 212
Rolf Reichwald, Jutta Hensel
Leading (in) Communications?
An empirical analysis of the German situation in
PR managers' training and executive education 220
Holger Sievert, Arne Westermann
Appendix 233
Authors of this compendium 235
[communicate! Qualification Program 243
6 |
| adam_txt |
Contents
Introduction 7
Heribert Meffert
I Integrated Market and Corporate Communications 11
Planning Integrated Marketing Communications 13
Manfred Bruhn
Corporate Communication
A Practice-Based Theoretical Conceptualization 35
Betteke van Ruler, Joep Cornelissen, Tibor van Bekkum
The View beyond the Corner Office
Thoughts on an Interdisciplinary Theory of
International Corporate Communications 66
Holger Sievert
II Communication Management and Media 83
"Blogify or Die?"—Weblogs: The New Business Language of
Web 2.0, or yet Another Communication Channel? 85
Winfried Ebner, Michael Baumann, Helmut Krcmar
Reporting (in) Europe
Heuristic Remarks on Old and New Research on
"European journalism" 98
Holger Sievert
The impact of commercialization on Chinese media 125
Li Xiguang
5
III Organizational Communication and Change 139
Communication as the Key Factor to Change Management
A sociological perspective 141
Hans-Joachim Gergs, Rainer Trinczek
"We Manage Your Damage"
How companies effortlessly master international
transformation processes 157
Alexander Guttler, Thomas Ullrich
The Great Wall within Companies
Why general managers and communications responsibles
in business life often do not understand each other 170
Anabel Houben, Holger Sievert, Arne Westermann
IV Leadership Communication and Strategies 189
Leadership Excellence
Learning from an Exploratory Study on Leadership Systems
in Large Multinationals 191
Rolf Reichwald,Jorg Siebert, Kathrin Moslein
Communication Management in Projects for Change
Company leaders as communication managers:
a critical examination 212
Rolf Reichwald, Jutta Hensel
Leading (in) Communications?
An empirical analysis of the German situation in
PR managers' training and executive education 220
Holger Sievert, Arne Westermann
Appendix 233
Authors of this compendium 235
[communicate! Qualification Program 243
6 |
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| spellingShingle | Communication and Leadership in the 21st Century the difficult path from classical Public Relations to genuine modern communication management Führung Business communication Communication in management Leadership Öffentlichkeitsarbeit (DE-588)4043188-5 gnd Management (DE-588)4037278-9 gnd Unternehmen (DE-588)4061963-1 gnd Kommunikation (DE-588)4031883-7 gnd |
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| title | Communication and Leadership in the 21st Century the difficult path from classical Public Relations to genuine modern communication management |
| title_auth | Communication and Leadership in the 21st Century the difficult path from classical Public Relations to genuine modern communication management |
| title_exact_search | Communication and Leadership in the 21st Century the difficult path from classical Public Relations to genuine modern communication management |
| title_exact_search_txtP | Communication and Leadership in the 21st Century the difficult path from classical Public Relations to genuine modern communication management |
| title_full | Communication and Leadership in the 21st Century the difficult path from classical Public Relations to genuine modern communication management Holger Sievert ... (eds.) |
| title_fullStr | Communication and Leadership in the 21st Century the difficult path from classical Public Relations to genuine modern communication management Holger Sievert ... (eds.) |
| title_full_unstemmed | Communication and Leadership in the 21st Century the difficult path from classical Public Relations to genuine modern communication management Holger Sievert ... (eds.) |
| title_short | Communication and Leadership in the 21st Century |
| title_sort | communication and leadership in the 21st century the difficult path from classical public relations to genuine modern communication management |
| title_sub | the difficult path from classical Public Relations to genuine modern communication management |
| topic | Führung Business communication Communication in management Leadership Öffentlichkeitsarbeit (DE-588)4043188-5 gnd Management (DE-588)4037278-9 gnd Unternehmen (DE-588)4061963-1 gnd Kommunikation (DE-588)4031883-7 gnd |
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