Marketing power plays: how the world's most ingenious marketers reach the top of their game
Gespeichert in:
| Weitere Verfasser: | |
|---|---|
| Format: | Buch |
| Sprache: | English |
| Veröffentlicht: |
New York [u.a.]
McGraw-Hill
2007
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| Schlagworte: | |
| Online-Zugang: | Inhaltsverzeichnis |
| Beschreibung: | IX, 178 S. Ill. |
| ISBN: | 9780071475587 0071475583 |
Internformat
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Datensatz im Suchindex
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| adam_text | INTRODUCTION By Stephen J. Adler, Editor in Chief, vii
BusinessWeek
1 GEORGE BODENHEIMER: 1
In the ESPN Zone
2 JflMES OWENS: 15
Caterpillar Sinks Its Claws into Services
3 STEVEN FREIBERG: 21
Thinking Locally at Citigroup
4 PAUL OTELLINI: 27
Inside Intel
5 HflNS STRflBERG: 41
Electrolux Cleans Up
6 THE fUBRECHT BROTHERS: 47
Aldi and Trader Joe s Challenge to Wal Mart
7 RNNE LIVERMORE: 57
HP s Ultimate Team Player
8 HflRLflN WEISMPN: 65
Reinventing How Johnson Johnson Invents
9 JUDY McGRflTH: 71
Keeping MTV Cool
10 INGVPR KPMPRPD: 85
How IKEA Became a Global Cult Brand
11 JEFF IMMELT: 97
Demanding More Risk and Innovation from GE
12 MRRISSfl MflYER: 109
Managing Google s Idea Factory
13 STEVE JOBS: 119
Apple s Visionary Is Shaking Up Disney
14 JIM McNERNEY: 131
3M s Rising Star Revs Up Innovation
15 RUSSELL SIMMONS: 145
From Hip Hop to Mainstream
TRENDS: 157
Reaching an Audience of One
SOURCES 167
CONTRIBUTORS 169
v
|
| adam_txt |
INTRODUCTION By Stephen J. Adler, Editor in Chief, vii
BusinessWeek
1 GEORGE BODENHEIMER: 1
In the ESPN Zone
2 JflMES OWENS: 15
Caterpillar Sinks Its Claws into Services
3 STEVEN FREIBERG: 21
Thinking Locally at Citigroup
4 PAUL OTELLINI: 27
Inside Intel
5 HflNS STRflBERG: 41
Electrolux Cleans Up
6 THE fUBRECHT BROTHERS: 47
Aldi and Trader Joe's Challenge to Wal Mart
7 RNNE LIVERMORE: 57
HP's Ultimate Team Player
8 HflRLflN WEISMPN: 65
Reinventing How Johnson Johnson Invents
9 JUDY McGRflTH: 71
Keeping MTV Cool
10 INGVPR KPMPRPD: 85
How IKEA Became a Global Cult Brand
11 JEFF IMMELT: 97
Demanding More Risk and Innovation from GE
12 MRRISSfl MflYER: 109
Managing Google's Idea Factory
13 STEVE JOBS: 119
Apple's Visionary Is Shaking Up Disney
14 JIM McNERNEY: 131
3M's Rising Star Revs Up Innovation
15 RUSSELL SIMMONS: 145
From Hip Hop to Mainstream
TRENDS: 157
Reaching an Audience of One
SOURCES 167
CONTRIBUTORS 169
v |
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| indexdate | 2024-07-09T20:57:11Z |
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| isbn | 9780071475587 0071475583 |
| language | English |
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| spellingShingle | Marketing power plays how the world's most ingenious marketers reach the top of their game Marketing Marketing Case studies |
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| title | Marketing power plays how the world's most ingenious marketers reach the top of their game |
| title_auth | Marketing power plays how the world's most ingenious marketers reach the top of their game |
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| title_full | Marketing power plays how the world's most ingenious marketers reach the top of their game |
| title_fullStr | Marketing power plays how the world's most ingenious marketers reach the top of their game |
| title_full_unstemmed | Marketing power plays how the world's most ingenious marketers reach the top of their game |
| title_short | Marketing power plays |
| title_sort | marketing power plays how the world s most ingenious marketers reach the top of their game |
| title_sub | how the world's most ingenious marketers reach the top of their game |
| topic | Marketing Marketing Case studies |
| topic_facet | Marketing Marketing Case studies Fallstudiensammlung |
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